Relationship between customer relationship management and relationship marketing, personalized marketing and database marketing. ,

Put all the customer information in order and keep it well, and communicate with customers through these materials, which is customer relationship management.

When saving customer information, there may be some background investigation, such as who owns this customer's Weibo and who may be in Weibo. Marketing to customers' friends in Weibo is relationship marketing.

If you have a customer with a child and two dogs in your customer profile, send him a profile when you have a child or pet product. This is personalized marketing.

After you have hundreds of customers, analyze the data in the CRM system, which is database marketing.

In short, no matter what marketing method, customer relationship management system, that is, CRM system, is the foundation. This foundation is to prepare for various marketing methods.