Employment prospect of journalism and communication

Journalism and communication: including journalism, radio and television journalism, advertising, editing and publishing, etc. The press and publishing industry is recognized as a sunrise industry. It can always be called the media age, and any trend can spread to every corner of the world overnight. Therefore, all media celebrities are red and purple, and the advantage of people from communication studies is mainly the advantage of presenting content in words. In today's highly developed newspapers, radio, television and Internet, it has become a part of people's daily life to obtain the information they need through various media. And those media reporters who rush about in major news events, under the crown of "uncrowned king", have also begun to become a bright spot that cannot be ignored on the social stage. In the online "2 1 century most promising career survey", media reporters rank in the top ten with high recognition rate. Accepting systematic journalism higher education is undoubtedly an important way to realize the uncrowned king.

1, Employment Direction Communication major is the main theme of today's information society, so the employment prospect is quite good. After graduation, students majoring in communication can engage in editing, directing, producing, advertising and planning cultural and economic activities in news media organizations, publishing institutions, propaganda departments of central and local governments, enterprises and institutions, advertising companies, education departments, agricultural technology extension departments and other departments.

2. Job copywriting planning, new media operation, copywriting, network promotion specialist, new media operation specialist, network promotion, marketing specialist, copywriting editor, marketing manager, brand manager, planning manager supervisor, network editor, offline publication editor, etc.

3. Cheating in employment

If you are widely involved in other professional disciplines, you can take some practical and professional courses to strengthen your knowledge reserve and build yourself into a compound talent; At the same time, as far as possible into the strong media internship. A high-quality internship experience will not only make you appreciated by the application department, but also open your eyes, let you clearly understand your strengths and weaknesses in the media industry and make up for your weaknesses in future study. You can read more books on media management and marketing, pay attention to industry news, and understand the operating rules of domestic and foreign media markets. You also need to learn some website making skills and related technical software.

First, the employment prospects of journalism and communication major

Journalism and communication major has always been an enduring hot topic. According to the employment situation of the college announced by the Ministry of Education, the employment rate of communication major is ≥ 90%; The number of graduates is about 1 1,000 to 2,000.

This major is a new discipline gradually formed in the United States and other developed countries in the mid-20th century. It comes down in one continuous line with information science, covering a complete system from information communication content to information communication technology, forming the main theme of today's information society, especially in the world-renowned mass communication field, forming a professional discipline group based on communication theory, taking electronic information technology as the communication platform, and promoting each other by print media, radio, film and television media and online media.

At present, the employment prospects of journalism and communication can be roughly divided into three categories: traditional media, new media planning, and industry editors. Traditional paper media, radio and television media and periodicals are the main bodies of the media market in China. They are still the protagonists of news trends and graduate students majoring in journalism and communication. In addition to newspapers, radio and TV stations are also the future employment direction of journalism and communication students. According to statistics, the annual growth rate of the number of radio and television practitioners in China is about 4%, which means that there is a great demand for talents in this field every year.

Compared with traditional media, the new media mentioned here mainly refers to online media, mobile media and advertising companies. As a sunrise industry, the new media industry needs more market experts to plan effective consumption, so the talents in media management are particularly lacking. Because there is no traditional path restriction, online media is more inclined to "enterprise operation". At present, the development of online media industry follows the law of "creative industry", and advertising management talents are also very suitable to join online media. Take the media research company as an example. During the postgraduate study, we are required to participate in some research projects under the guidance of tutors in the fields of communication research methods and audience analysis, and master various qualitative and quantitative media research methods. Generally speaking, these companies must require students to have previous internship experience.

Compared with editors and journalists with higher literacy in traditional media, some people are engaged in news gathering and editing, but they may not need very professional news investigation and research skills, such as network editors, senior directors of film and television production companies, offline periodical editors, corporate periodical editors, journalists, etc. But they also need simple knowledge of journalism and communication, and the above industries also provide a lot of employment opportunities for the master of journalism and communication. To be a network editor, you must first have a solid writing skills; Secondly, we should be familiar with the relevant knowledge of news and be sensitive enough to the news, information and trends appearing on the network; You should also be proficient in using DreamWaver, Flash and other web page making software and some editing and publishing software. If you have strong news sensitivity and writing ability, are familiar with TV program production process and TV expression techniques, have active thinking and strong writing ability, then the employment prospects of journalism graduate students are very broad.

Second, the employment direction of journalism and communication major

After graduation, students majoring in journalism and communication can engage in editing, reporting, hosting, production, advertising and cultural and economic activities planning, computer network courseware development and production in news media institutions, publishing institutions, central and local government propaganda departments, enterprises and institutions, advertising companies, education departments, agricultural technology extension departments and other departments.

There are many employment destinations for communication graduates. On the whole, the employment destinations of journalism and communication graduates at present mainly include the following categories:

1, traditional media

At present, traditional paper media and radio and television media are the main bodies of China's media market, playing the mainstream role of "mass mouthpiece and news propaganda" and are the employment destinations of journalism graduates. There are various types of traditional media, and different traditional media have different requirements for talents.

① Newspaper industry

In 2006, China published 1938 newspapers and owned 39 newspaper groups. There is fierce competition between them, and there is a great demand for talents. Both Southern Newspaper Group and Guangzhou Daily Newspaper Group held large-scale job fairs. The powerful timeliness of electronic media forces newspaper media to give full play to the advantages of in-depth reporting and pay attention to investigative reporting and analytical reporting, thus putting forward more targeted requirements for candidates. For example, the news department of Economic Observer asked reporters: "Good news sensitivity and breakthrough ability, strong writing skills; Experience in macroeconomics and policy, regional economy and survey report is preferred. "

According to the degree of enterprise and the maturity of enterprise operation, newspapers can be simply divided into high-end party newspapers, organ newspapers, industry newspapers, newspaper groups with high brands and local metropolis newspapers. High-end party newspapers, such as People's Daily, Guangming Daily and Economic Daily, have limited recruitment places on campus every year, which is suitable for graduates from prestigious schools who value their identity and hope to have stable jobs. Industry newspapers, such as government newspapers in some national departments, have high or low treatment, which is highly related to their industries. Graduates who have a strong interest in a certain industry can consider joining.

Generally speaking, although the treatment and status of the media in public institutions are guaranteed, it is not necessarily the best choice for graduates with news ideals and career pursuits, and needs to be considered according to their own conditions.

The well-known newspaper groups in China are well-paid (for example, employees of Southern Media and Guangzhou Daily can generally reach an annual salary of about 654.38+10,000 in three years), and there is a lot of room for career development. Of course, due to the limited number of places, the competition is fierce. For example, in the campus recruitment of Southern Media in 2008, according to the author's understanding, thousands of people submitted resumes in Beijing alone, and only a few hundred people had the opportunity to write a written test, but only a few dozen people were really admitted.

The treatment of other regional newspaper groups is generally at the upper-middle level of wages in their cities, especially some metropolitan newspapers (such as Zhengzhou Dahe Daily, Sichuan Chengdu Business Daily and Hubei Chutian Metropolis Daily) which are monopolized in the local market, and the treatment is also considerable.

Employment guidance suggestion: Graduates who apply for journalism should give full play to their enthusiasm and initiative, learn about recruitment information through various information channels, and make preparations in advance (internship experience and published news works will be helpful). Most newspapers are more inclined to recruit candidates who have internship experience in well-known newspapers and published certain news works.

② Radio and television industry

According to the statistics of the Development Research Center of the State Administration of Radio, Film and Television, the annual growth rate of the number of radio and television employees in China is about 4%. It is estimated that in 20 10, the number of radio and television employees will increase by about 654.38+million compared with 2006. The work of radio and TV stations generally includes program director, reporter, host and producer. As a media with market share, radio and television programs have strong sociality, which requires practitioners to go deep into all aspects of society, be familiar with the planning and production process of programs, have strong communication skills, and be good at communicating with listeners and audiences.

At present, the broadcasting industry mostly adopts market-oriented operation, and a large number of talents are introduced every year. Although TV stations recruit a large number of people, the general treatment is low and the internship period of the project is long, so the actual competition pressure is great. Suitable for graduates who are really enthusiastic about the broadcasting industry and have outstanding ability in production and broadcasting technology.

Career Guidance: If you have always been enthusiastic about the broadcasting industry, I suggest you have a choice when applying for colleges, such as China Communication University.

③ Periodical industry

Periodical media emphasize individuality, narrow market positioning and strong pertinence. Generally, journalists and editors are required to have both professional knowledge in a certain field and strong writing skills. Compared with 573 publishing houses and 1037 newspapers, China's periodical industry with 9,468 periodicals is undoubtedly a force to attract news communication talents. There are many kinds of periodicals in China, including natural science and technology 47 13, philosophy and social science 2339, comprehensive 479, culture and education 1 175 and literature and art 6 13. The prosperity and development of periodical industry needs to increase year by year. Current affairs, finance and fashion magazines are the mainstream of China magazine industry. This kind of magazine needs a group of journalists with professional knowledge background and editors with strong personal style for a long time, in order to form a magazine style and participate in market competition.

Generally speaking, traditional media, especially "big-name" media represented by CCTV, Xinhua News Agency, People's Daily and Yangcheng Evening News, have strict standards and requirements for talent introduction: candidates should not only have excellent journalism professional qualities such as "writing, editing and commenting", but also have other professional knowledge backgrounds such as law, finance, science and technology to adapt to the trend of differentiated audience needs; At the same time, we should have profound analytical ability and strong planning ability, and comment on news and disseminate information with a unique perspective and viewpoint.

Career guidance suggestion: During school, you can extensively dabble in other professional disciplines and take some practical and professional courses (such as marketing and industrial research). ), strengthen their knowledge reserves and build themselves into compound talents; At the same time, as far as possible into the strong media internship. A high-quality internship experience will not only make you appreciated by the application department, but also open your eyes, let you clearly understand your strengths and weaknesses in the media industry and make up for your weaknesses in future study.

2. New media

The "newness" of new media is mainly relative to traditional media, including online media and other new media (such as mobile newspaper, mobile TV, mobile TV, etc. ).

Compared with traditional media, new media based on digital technology and Internet technology is one of the sunrise industries with great potential in the information age. According to China News, in 2006, the market size of China's network economy was 33.6 billion yuan, and the large-scale comprehensive portals represented by Tencent, Netease, Sina and Sohu have now occupied 28% of China's network economy market share. With the continuous updating of technical means, online media is in the process of development and has great development potential. For this reason, the online media industry urgently needs a large number of creative talents who are familiar with media and network knowledge to open up the market, land on the beach in a far from saturated market, and build a "media carrier" in the future digital age. In addition, as a sunrise industry, the new media industry needs market experts to plan effective consumption, so talents in media management are also very popular.

Because there is no traditional path restriction, online media is more inclined to "enterprise operation". At present, the development of online media industry follows the law of "creative industry", and advertising management talents are also very suitable to join online media. Different from the employment needs of the newspaper industry, online media requires higher personal management awareness and innovative spirit.

Career guidance suggestion: You can read more books on media management and marketing during school, pay attention to industry news and understand the operating rules of domestic and foreign media markets. You also need to learn some website making skills and related technical software. In addition, in the process of study and practice, it is very important to pay attention to cultivating their own sense of innovation and market. Compared with traditional media, the employment standards of new media are obviously different, and the professional direction of their needs is relatively wide.

3. Advertising companies

In the era of product homogeneity, the concept of brand competition is well known. In order to occupy an advantageous position in the competition, merchants have never been stingy with their investment in advertising. Therefore, the advertising industry is called one of the industries with "money" in 2 1 century. At present, this industry needs talents with professional knowledge of modern art, advertising, news and communication, talents with rich experience and skills in these professional fields, and practitioners with certain experience and connections in television, radio and newspapers. Newcomers with strong creative planning ability, good understanding of customer requirements, team spirit, enterprising spirit and quick thinking will soon stand out in this industry.

Career Guidance Suggestion: In order to get tickets for famous advertising companies, you need to have unrestrained imagination, endless creativity and professional aesthetic vision, which can be cultivated by contacting and enjoying a large number of different advertising works and visiting various artistic and cultural exhibitions. In addition, the experience of media internship can accumulate certain industry experience and network resources.

The high-intensity work of advertising companies helps to quickly acquire professional skills and accumulate industry experience. Generally speaking, advertising companies are suitable for graduates with creative ability and strong professional initiative in this direction. Graduates who enter this industry have enough interests and personal specialties.

4. Media research companies

The main business of media research companies is to provide in-depth media-related research and corresponding consulting services for government regulators, TV stations, radio stations, domestic and foreign advertisers, advertising companies and related institutions at all levels in China by using advanced research methods and qualitative and quantitative measurement methods. At present, the leader of this industry in China is CCTV-Sofres Media (CSM for short), which devotes itself to the market research of TV ratings, provides reliable and uninterrupted TV audience survey services for the media industry, and becomes a professional ratings survey company with scale and authority in China. With the development of the media industry in China, more and more media research companies appear, and media research talents become hot.

Generally speaking, the media investigation company is a good employment entrance, but if you want to have further development in the consulting industry, you should pay attention to accumulate industry experience, cultivate your own insight and perfect knowledge reserve. Foreign companies have higher requirements for English ability of candidates, which is also the place that graduates majoring in journalism and communication should pay attention to.

Career Guidance Suggestion: During the school period, you can participate in some scientific research projects with tutors who study communication research methods and audience analysis, master various qualitative and quantitative media research methods, learn the operation of statistical analysis software such as SPSS, and cultivate the thinking mode of media research.

5. Government departments

The work of government departments attracts a large number of civil service candidates every year. Communication students mainly tend to go to the press and publication bureau, radio and television bureau and other important departments of government organs at all levels, such as propaganda department, news research center, cultural exchange department, information department and so on. , engaged in newspaper management, audio-visual book publishing, radio, film and television, news and information publicity planning and official document manuscript writing.