What role does internet plus play in the development of traditional enterprises?

The strategy of "internet plus" is to combine the Internet with all walks of life, including traditional industries, and use the platform of Internet and information and communication technology to create new ecology in new fields. Simply put, it is "Internet plus XX traditional industry = Internet XX industry", although the actual effect is by no means a simple addition.

This "internet plus" example is not new. For example, the traditional Bazaar+Internet has Taobao, the traditional department store+Internet has JD.COM, the traditional bank+Internet has Alipay, the traditional matchmaker+Internet has Jiayuan, the traditional transportation+Internet has quickness and Didi, and the traditional news+Internet has been spread by Chai Jing's Under the Dome.

Internet plus's influence on traditional enterprises?

Today, with the popularization of Internet, "internet plus" has a great impact on traditional enterprises, and even has a devastating impact on some enterprises.

In the field of communication, Internet plus communication has instant messaging, and now almost everyone is using instant messaging App for voice, text and even video communication. However, in the face of the birth of instant messaging apps such as WeChat, traditional operators are almost enemies, because voice and SMS revenues have fallen sharply.

In the field of transportation, the mobile internet has spawned a number of taxi, carpool and car rental software-Didi, Kuai, Shenzhou special car and so on. Although there are still disputes in many fields, it is an indisputable fact that they combine the mobile Internet with traditional transportation, improve travel and efficiency, and impact traditional industries.

In the fields of finance, retail, e-commerce, and daily life. Examples of integration with the Internet are constantly emerging. However, the birth of "internet plus" is not to subvert traditional enterprises, but to help them upgrade and better meet the challenges of this era.

How to upgrade and transform traditional enterprises?

1. Starting from customers, use the Internet to change the relationship between enterprises and customers.

This is the most important point for the internet to change enterprises, and it is also the first point to cut in. Traditional enterprises need to use the Internet to rebuild a truly customer-centered, symmetrical and zero-distance marketing service system. We should attach importance to customer experience, treat customers with internet thinking and change old relationships. This is the first step and the first entry point of the Internet.

2. Build a data-centric platform and reconstruct the value chain of your industry.

This is what Ali's B2B is doing today. Traditional enterprises need to establish a truly data-centric ecosystem, a platform and reconstruct the value chain of this market segment, which are all very important.

3. Change thinking and learn to use Internet resources for innovation.

This is also easily overlooked by many traditional enterprises. Many traditional enterprises do not change in organization and do not innovate in thinking. They are still in the traditional institutional organization, and even the best technology and business model are useless. Looking at the existing resources with the new thinking of the Internet, and innovating on this basis, this is the new gameplay of the Internet.