"Will Auntie Chen's Specialty Wonton Chain Stores Succeed? Marketing case study questions, the topic of our final exam, the two days to answer, kneeling urgently!

1. Auntie Chen captured the root of the catering restaurant, for customers, the basis of competitiveness is delicious, both before Auntie Chen opened the Chaos Shop and opened the Chaos Shop, she is fully prepared for this premise. At the same time, Auntie Chen opened the Chaos Shop followed the differentiation competition, and the surrounding star-studded ordinary restaurants to form a different characteristic competitiveness. In the process of sales, Auntie Chen focuses on continuous improvement of the product, i.e., the source, and decides her marketing strategy by the consumer's requirements, which is customer-oriented. Thirdly Auntie Chen often goes to the competitor's store to taste each other's chaos, through the comparison of timely understanding of the difference with the competitors, and actively improve, take the initiative to create a gap with the competitors.

2. Auntie Chen has developed her own marketing and profit space by segmenting the market featuring Chaos from the nearly saturated competition of ordinary restaurants in response to consumer demand.

3. Auntie Chen's Chaos chain will be successful overall. However, specifically according to the future chain of geographic and social environment and the local consumer's habits are appropriate, which is Auntie Chen to solve and carefully analyze the problem in marketing, Auntie Chen also need to continue to constantly improve and innovate in a timely manner in accordance with the changes in consumer demand to improve their products and services.