What influence has advertising brought to our lives?

Advertising has positive and negative effects on life;

Positive impact:

Advertising has a sense of humor and entertainment, helping consumers enrich their lives.

The sense of humor and entertainment of advertisements can sweep away people's fatigue in a day's work and make people feel happy.

2. Consumers' consumption behavior is deeply influenced by advertisements.

2. 1 information dissemination:

Advertising spreads commodity information to consumers, thus forming cognition and impression on commodities, especially brands.

2.2 Guide purchase:

Advertising propagandizes the consumption and purchase behavior of the model, exaggerates the wonderful effect of commodity consumption or purchase, gives consumers an obvious demonstration role and guides people's consumption and purchase behavior.

2.3 Create popularity:

Advertisements often repeat the same contents and demands to consumers many times in exactly the same way, making use of popular social and psychological mechanisms to create a sensational effect and inspire more consumers to participate in the purchase.

Advertising can improve people's quality of life.

Advertising can constantly provide consumers with a lot of life information and create convenience for consumers to carry out consumption activities, thus enriching consumers' lives, increasing their knowledge and broadening their horizons.

Negative effects:

1. Because of the dependence on commercial profits, advertisements inevitably need to win the audience's favor in various ways, even kitsch and pollute the social environment.

From the nature of advertising promoting sales, it is more or less misleading. Vulgarization or even vulgarization in some commercial advertisements is tantamount to an erosion of mass media culture, which seriously defiles people's audio-visual and causes extremely bad social impact.

2. The wide spread of advertisements makes the audience fall into the magical cultural scene of advertisements, which encourages hedonism, money worship and bad habits of comparison.

In order to promote products, advertisements virtually distort people's consumption concepts. People keep up with each other, brand-name consumption has become a trend, leading to endless differentiated competition, and advertisements that encourage enjoyment and luxury consumption will undoubtedly play a role in fueling the situation.

3. The seriousness of advertising distorts traditional culture and affects the normal development of social culture.

Because of the wide spread and frequent appearance of advertisements, advertising language is often known by people and then becomes a buzzword. Advertisers sometimes consider the effect of advertising, but ignore the culture itself when making advertisements. Some bad advertising language distorts the social culture accumulated for thousands of years.

Extended data:

The characteristics of advertising:

1. Advertising is a communication tool, which transmits the information of a certain commodity to a group of users and consumers through the production or business organization (advertiser);

2. Advertising needs to be paid;

3. The communication activities carried out by advertisements are convincing;

4. Advertising is purposeful, planned and persistent;

Advertising is not only beneficial to advertisers, but also to the target audience, which can let users and consumers get useful information.

References:

Advertising _ Baidu Encyclopedia?