Qi Jie: The Right Opening Way for Freelancers in the Internet Age.

Qi Jie: The Right Opening Way for Freelancers in the Internet Age.

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No matter what position you are in now, it is very good to have the idea of running a business independently, because you have achieved financial freedom on your own initiative.

As we all know, work will not make us free of wealth, nor will it make us rich. For us grassroots, making money by starting our own business is far more reliable than going to work every day. Judging from the competitive pressure and involution in the current job market, the risk of everyone's work is great, and starting a freelance job is a great progress. In order to avoid risks many years later, it is necessary to do it now. Relying on the internet, you can start a business with light assets, invest time and energy+your own life experience/skills, realize the realization of traffic realization, and win the trust of customers and get a deal without a lot of capital investment in opening a store. Of course, if you want to get started online quickly, you'd better have someone to accompany you, so you can take fewer detours and step on fewer pits. Next, Sister Qi will take you to the road of freelancing.

First of all, what is a freelancer?

Freelance is broadly defined as self-employment, including self-employment, independent shops, studios and other professional forms. Freelancers work for themselves, have no fixed employers and have a wide range of employment fields. The following occupations can be called freelancers:

Freelance writer, freelance photographer, blogger /upmaster/Vlogger cartoonist/illustrator, Internet product designer, independent store manager, translator/interpreter, exam tutor/language trainer, technical/legal/tax consultant. .......

Most people imagine freelancers like this: they wake up naturally every day and spend a little time dealing with their work, then they can eat, go shopping and travel in the rest of the time, and their daily income is two or three times that of the original ... So some young people quit their jobs and live the freelance life they yearn for, but after several months of so-called "freedom", they return to the company to punch in ... This is the result.

Indeed, to be a freelancer, you don't have to punch in at work, you don't have to look at your boss's face when you take time off, and you can spend your time freely. But many times, the identity of freelancer is actually like a barista on WeChat official account: "Although we don't have working hours, we don't have off-duty time! As the saying goes, "if you want to wear a crown, you must first bear its weight." If you want to enjoy the comfortable state brought by freelancing, you must cultivate some corresponding internal skills, so that you will not pursue "freedom" and fall into "career".

Why do you want to be a freelancer?

It's because I'm tired of squeezing the bus and subway after work every day, and I'm tired of lying in bed when I get home; Tired of working overtime until one or two in the morning a few days a week; Tired of the depressing environment in the office, want to start a free life in a different environment? Generally speaking, no matter what occupation you do, it is false to say that it is not for money but for freedom.

1.2 Do you have excellent skills and products?

In other words, what kind of freelancing can you do?

There are many people who want to do freelance work, but thinking more doesn't mean they can do more. Before you start freelancing, you must find out what I can do. Because freelancers rely entirely on their own ability to support themselves.

Freelance is not to stop working, but to turn a fixed single employer into many uncertain employers.

You need to have some specific skills, which hasn't changed.

Freelance jobs include copywriting, photography, media public relations, design, performance, translation, etiquette, host, e-sports player, game anchor, Taobao model, Tik Tok talent, self-media, etc., or some successful life experiences, such as taking the public entrance examination, postgraduate entrance examination, certificate examination, and other professional experiences, such as sales, WeChat business, beauty industry, professional manager, etc. Or you have some specialties, such as dancing. Strong professional knowledge of fitness yoga or financial management, as well as enterprise training consultation with high unit time value. , are valuable assets, which can be achieved by building a personal brand through the Internet.

If you don't have any of the above and want to be a freelancer, you can find someone who knows how to help you plan your organization, or join an existing business model, such as an agent.

1.3 Can you bear failure?

Starting a freelance business requires a certain ability to resist pressure and strike. You must face your customers directly. Doing sales is a matter of facing failure far more than success, so whether your mind can bear it, whether you have a few days' pause, no list, or even a month, whether you have a good mind to face it and bear it alone. This is also a perfect interpretation. If you want to wear a crown, you have to bear its weight. If you want to get out of the cage of working, you must accept the challenge of freedom, and only when there is a challenge can you have a chance.

1.4 Does your family recognize and support you?

The support and opposition of your family will have a certain impact on your mentality, and even affect the result of your persistence. With the support of your family, you will be more energetic. However, meeting the opposition of your family is a test of whether you firmly believe in your persistence. Everything you do is difficult at the beginning, and every industry needs to accumulate. This period needs a transition period, and it is also the time when you hear the most objections, because people like to make choices after seeing the results. So only you persist enough and work hard enough. When you make achievements, it is when everyone supports you.

1.5 Do you know where to find customers?

Freelancers work by themselves and find clients by themselves. Without customers, there is no source of income. How to improve your popularity, let more people know that you are doing it, and can do it well, which is very important.

The traditional thinking is offline promotion, such as issuing business cards and leaflets. Then when you study Internet marketing, there will be a magical phenomenon. Your customers take the initiative to find you, and your fans are all your customer groups. If trust is established in the network in advance, it is not difficult to solve the transaction problem. Do you still find it difficult to do this?

1.6 Are you ready for all kinds of uncertainties?

The source of income for freelancers depends on the number of customers you serve. When you have no customers, there is no income, so you should be prepared for uncertainty.

1.7 Are you self-disciplined?

You go to work on time every day and are bound by company regulations when you get off work, but once you leave the company, it means that no one will restrain your behavior. You need to have enough self-discipline to arrange your daily work items to ensure that your work can be completed on time.

Second, the advantages of freelancers

2. 1 is the boss himself

This means that you can decide when and where to work. If you are suitable for working at night, you can work all night and then fall asleep. There is no need to leave home at all. In addition, you can choose the projects you can control and do what you like, without coercion or interference.

2.2 You can earn more money.

If you can be self-disciplined and persistent, and have a rare motivation, the income of freelancers will be several times that of migrant workers.

2.3 Work and life at the same time.

In flexible work and rest, you can switch between work and life at will, and the lifestyle of working 40 hours a week in the previous week is gone forever. It can be said that freelancers have an incredible sense of balance between work and life.

To become a freelancer, you must have the following abilities.

These are some basic abilities. With the deepening of our study and continuous practice, we will improve our ability in many aspects and establish more business thinking, which will make us do better and do more.

3. The adaptability of1

The only constant in the world is that everything is changing, and the traditional business model can no longer support the operation of the current market, so we must keep up with the trend of the times, conform to the trend, and seize the opportunity to develop.

3.2 Marketing ability

You need to dig deep into the needs of target customer groups, ensure that your products are needed by the market, promote them according to customer needs, and let more people know about you.

3.3 Build a brand for yourself

The most important thing here is that you can increase your exposure through various forms, let more people know about you, know what you are doing, what you can bring to others, what values you adhere to, and write your own story.

The most important thing here is to facilitate our promotion, whether it is content or video, it is the entrance for our free promotion. According to experience,

I suggest doing it around these platforms:

B. 1 Little Red Book, Today's Headline, Baijiahao, Zhihu, Tik Tok

B.2 Post Bar, Douban, Encyclopedia and other platforms can consider follow-up intervention, otherwise they are too busy to give examples. For example, a project I am working on is to build a matrix around the community, so its drainage is shown as follows:

C, communicate with friends more, there will be unexpected gains.

Keep in touch with friends, colleagues and peers around you, and you may find good projects.

3.4 Good self-control and execution ability

Procrastination is a habit of many people. Having fixed working hours at work will force us to complete the task, but after freelancing, it is easy to get out of control without constraints. This requires strong self-control and execution. If you brush your mobile phone and follow the drama after work, then you are really not suitable for freelancing. People are lazy, you must have strict self-control and execution to resist lazy attacks, because there is no organization and discipline, no one to supervise your progress, no one to give you feedback in time, all this depends on consciousness. Many people fish in troubled waters in the workplace, but as a freelancer, you cannot and cannot fish in troubled waters. Although freelancing hours are flexible, it tests a person's self-control and execution.

3.5 Self-study ability

This kind of learning not only refers to the knowledge in books, but also includes learning from practice and learning from excellent people. Many people's work troubles mostly come from the lack of ability and knowledge system in their own minds, and the solution to these problems is to keep learning, at the same time, constantly improve their cognition, strengthen the thinking of the strong, and learn more business thinking. In order to keep evolving and growing, we need to keep learning. Learning also needs to master certain methods and skills in order to get twice the result with half the effort. We can study with questions, learn alternately, interweave different knowledge and skills and build our own knowledge system.

Fourth, how to choose products and projects.

4. 1 Problems needing attention when selecting products

① Pay attention to market demand and development trend.

If you want to develop a product, you must first find a customer, then make a product, and formulate a product strategy for those who need it, otherwise it will not be accepted by the market, and everything you do is in vain.

(2) Choose one product instead of multiple categories.

For example, weight loss products are weight loss products. Don't mix other categories together, so that others will know what you do at first impression. There are too many categories, which are disorganized and unprofessional, so it is difficult to win the trust of customers, and your energy is limited, so you can't master all the category information well. When you have made outstanding achievements in a category and can work as a team, you can open up a new category and operate from scratch with a new account.

(3) Choose one product instead of multiple products.

For example, if you choose a slimming product, you will only make a slimming tea product. If you choose a product, a brand product, you only need one product to make a lot of money. If you have more, you won't make much money. For example, Wang Laoji, Microsoft, Maotai and Coca-Cola. Choose your main products, such as agent learning materials. You have all kinds of exam curriculum resources in your hand, but you can only choose one exam resource to drain and sell, such as postgraduate entrance examination, public examination, teaching resources and so on. When you are fully familiar with this category and have enough energy to start operation from scratch, you can start to do other categories.

4.2 How to choose products

① Choose products with high profits.

The high profit mentioned here is to control costs, and the profit should be at least doubled, including service cost, marketing cost and product itself. The profit should be doubled on these bases, that is to say, the cost 100 yuan, and you should sell it to 200 yuan at least, so as to support you to maintain a good service quality, maintain customer relations and improve the repurchase rate. Only when these links are closely linked can you do this business well. If it is a low-profit product, you need to make it yourself, but it will be very passive and the customer base will be completely different. Over time, it will be very tired and difficult to persist.

Small profits but quick turnover is no longer feasible now, and a large number of orders are needed to maintain it, which means your cost will be high. If it is a team operation and has abundant funds, you can choose to try.

The best way is to combine your own resources, export value through the Internet, establish a brand image, create influence, establish authority, provide good services with superior products, and improve the whole transaction process.

② Products with less after-sales service.

The best products that don't need after-sales service, products that don't exist after eating, and products that don't exist after using, are very troublesome to do after-sales online, because you have to swim around, and the products are not so good, and the after-sales will be overwhelmed.

③ Products that can be resold.

Virtual products are products that can be sold repeatedly. For example, video tutorials, software, website programs, music, e-books, and our own curriculum system can all be sold in batches at one time, and you can get unlimited returns in one working hour.

Reason: low cost and fast delivery. The development cost of these virtual products is low, but you don't have to pay any production cost when you sell them extra.

Bill Gates has long been the richest man in the world. One reason is that the software he sells is a virtual product, and the development cost of Microsoft is very high. However, when it is sold to millions, tens of millions or even hundreds of millions of people, the extra cost of each additional sale is almost zero.

In addition, virtual products can also be a kind of service, such as concerts of stars and lectures of teachers. In short, you need something valuable. You can sell it to your potential customers.

4 products that have been proved to be best sellers.

At present, there is a great demand for products with good sales, such as products related to beauty, fashion, health, economy and mind.

Reason: Even if no one competes with you, you can't make money on products that are not easy to sell. As long as you sell the products that sell well, you will definitely make money. People who are afraid of competition refuse to make money.

4.3 product channels

Common product source channels are independent research and development products or distribution products, which can be divided into two categories: physical and virtual.

① Independent research and development of products

1. Physical objects, such as handmade products. You can wholesale some raw materials online and sell them after processing.

2. Virtual classroom, such as teaching, courses, knowledge payment, industry consultation and so on. According to your own industry experience, make product types and sell your knowledge in batches.

② product distribution

1. Physical objects, such as trinkets, daily necessities, skin care cosmetics, mothers and babies, etc. , can be distributed through brand joining, product agency, distribution and other forms. To find a reliable source of goods. The quality of goods is the basis of establishing a good reputation, which can effectively improve the repurchase rate and fission. Qi Jie will provide supply chain and deep cooperation for outstanding students.

2. Virtual classroom, such as teaching, courses, knowledge payment, industry consultation and so on.

You can sell other people's knowledge systems and make profits, such as learning materials agents, promoting the products of knowledge-paying bloggers or industry consultants, generating customer transactions, and you can also make profits.

Verb (abbreviation for verb) front-end and back-end structure

5. 1 Internet Marketing

Apprenticeship programs in Qi Jie are all targeted to learn, including content creation, platform operation thinking, business model realization logic formulation, and customized in a way suitable for individuals.

① Short video drainage

Short video drainage attracts fans through the output value of short video, and finally realizes the realization of public domain traffic and private domain traffic.

Video can be divided into two main types: real person appearance and non-real person appearance.

You can plan the content according to the project you choose.

Common short video platforms are: Tik Tok, Auto Aauto Quicker, Watermelon Video and Zhihu.

② Copywriting drainage

Export value by writing articles to attract fans.

Commonly used platforms are: Zhihu, Baidu Baijiahao, Weibo, official WeChat account, etc.

5.2 Sales transaction

(1) How to prepare for the pre-sale?

(2) How to open a topic with customers to build trust

(3) How to tap the real needs of customers

(4) How to introduce the product with the solution proposed by the product?

(5) How to correctly eliminate customers' objections and remove them?

(6) How to quote correctly for price negotiation

(7) How to grasp the key points of the transaction to facilitate the transaction?

(8) How to provide perfect after-sales service?

(9) How to tap the resources behind customers for promotion?

5.3 circle of friends marketing-automatic trading

(1) How to build personal brand positioning

(2) How to build a circle of friends who can collect money once they earn it?

(3) How to send a circle of friends who can attract investment and recruit agents?

5.4 Acting Partners-Development and Growth

(1) Establish the agency/partner system and design the recruitment process of threshold fees.

When your business can proceed steadily and form a fixed business model, you can recruit agents and partners, expand the team size, and at the same time enhance visibility and influence, laying a solid foundation for the long-term development in the future.

Because individual freelancers are actually a kind of work, just working for themselves. If you want to grow and develop, you still have to move towards scale and regularization, that is, setting up self-employed households or setting up companies. This benefit is not only to earn more, but also to get more substantive support in national policies. Personal ability will make a qualitative leap in the whole process, and the life class will change accordingly. This is the real way to achieve financial freedom.

(2) Team building and regular authorization

After establishing your own sales team network, you should bring your own experience to everyone regularly, empower the team members, point out the shortcomings and correct the direction. When everyone can develop, the whole team, that is, your career, benefits the most.

Six, continuous improvement, forming a systematic large-scale company formation.

When you see this, it shows that you really have the potential to start your own business, and I hope it will help you.

Welcome to learn the core knowledge system of Qi Jie Internet Plus Entrepreneurship System, which will take you to dismantle the underlying logic of entrepreneurship, enhance your cognition, provide practical methods and skills, avoid detours and achieve entrepreneurial success.