Do new waterproof material business, open store how to choose the site and decoration

In the store on the site, it is recommended that the following aspects can be considered:

One, the industrial agglomeration priority

Choose to open stores in the building materials market and other areas, compared to the adverse effects of competition between different brands, so that the site is obviously more beneficial than harmful. First of all, in terms of investors, for one thing, most of the door-to-door customers have this demand, high precision, sales success rate is also greatly improved; for another, so that it can be convenient and other ancillary products grouped together joint sales, through the promotion of each other to create a greater economic benefits, in order to quickly access to market resources, thus occupying an advantageous position.

Secondly, in terms of consumers, shopping for a variety of building materials products, compared to decentralized purchases, a one-time completion is obviously more time-saving costs, reduce energy consumption, and may even be purchased to further compression of the budget, to achieve the effect of multi-purpose. Coupled with the building materials market to buy, to facilitate horizontal comparison between brands, it is easier to choose to high-quality, more cost-effective products.

Two, the flow of people is not absolute

As a relatively specialized product, compared to the basic survival needs and easy to circulate goods, the popularity of paint goods is relatively low, corresponding to the demand for accurate, for the store around the flow of people is not high. Therefore, the paint store opened in the downtown area, commercial streets, schools, government and corporate services and other surrounding does not make much sense, but may have to bear relatively high rental costs and labor costs, so that the business risk is greatly increased.

However, the factor of human flow also depends on the situation. People flow to a certain extent by the degree of transportation convenience, and based on the special nature of the paint and the use of factors such as demand, better transportation conditions can facilitate the customer to the store experience, but also to facilitate the store in a timely manner to replenish, transfer paint products to maintain normal business.

Three, comprehensive urban planning factors

Beyond the above two points of the reality of the conditions, combined with the city's planning and development to consider the site selection is undoubtedly more forward-looking. Whether it is a second-tier cities, or three or four lines or even the following counties and towns, the city wants to further develop or develop to a certain extent, planning is an indispensable proposition.

The city based on the actual needs of certain areas will be created as a specific industrial zone, in order to attract funds and stores stationed in the early stage, will provide a variety of policy guarantees and incentives. In terms of operators, according to the regional positioning of the opening of paint stores, can reduce the lack of funds and difficult to resist the possibility of business risks; but also faster access to the surrounding potential resources to improve the brand's regional influence, which is obviously very favorable for the long term business.