How to analyze the catering industry market?

Among catering consumers, the younger generation has become the new main consumer group, mainly after 90-00. Compared with the older generation who love cooking at home, the new youth prefer convenient take-out and catering culture, especially after 1995, they contributed about 45% of the total consumption to the catering consumption industry in 202 1.

Consumers born in 1990s prefer Chinese food to those born in 1980s and 1970s, and choose different types of Chinese food according to occasions, destinations and crowds, which is obviously different from traditional catering consumers in the past.

The post-90s generation in China grew up with the Internet, and it is easier to accept the new way of digital consumption, which is not limited to offline to store consumption. Diversified dining patterns have made the catering industry develop rapidly in the past decade.

Takeaway in the catering industry

The supply side of the takeaway platform is weighted. Under the influence of a sudden epidemic, consumers' eating habits of ordering takeout have intensified, and they don't have to go out to eat at home, avoiding contact with many people.

Promoted the rapid development of take-away channels. After the outbreak, more than 60% of catering businesses believe that online and offline multi-track is conducive to long-term operation, and more than 55% of businesses have opened the business policy and implementation of this model, which has improved the overall profit level.

The catering industry has a low degree of chain and a high development prospect: China has a vast territory, strong regional dishes and rich business categories, which makes the proportion of chain catering in China far lower than that in other European and American countries. In this decentralized mode, it is difficult to form standardized and large-scale catering management, which leads to potential problems in food safety and consumer experience, and also increases the cost of catering raw materials.