What is b2c business model

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What is b2c business model

B2C is the abbreviation of Business-to-Customer, and its Chinese abbreviation is ? Business-to-Customer? Business-to-Customer? is a mode of e-commerce, which is often referred to as the direct-to-consumer sales of products and services business retail model. This form of e-commerce is generally dominated by online retailing, mainly through the Internet to carry out online sales activities. B2C is that enterprises through the Internet to provide consumers with a new type of shopping environment? Online stores, consumers through the network in the online shopping, online payment and other consumer behavior.

Features

First, the government to strengthen the injection of guided investment to solve the problem of insufficient funds

In 2008, the government strengthened the field of e-commerce guided investment to improve the domestic e-commerce industry's investment environment, the government through the return of investment returns to the social investors, to support the social investment to buy back the shares held by the government and other policies, the government will be the first time to improve the e-commerce industry's investment environment. The government introduced a large amount of capital into the development of e-commerce by returning investment returns to social investors and supporting social investment to buy back the shares held by the government, etc. At the end of 2008, relying on the ? Eleventh Five-Year Plan National Science and Technology Support Program key projects, "modern service industry services interactive support platform" built "Zhengjia network" officially opened in Guangzhou, fully demonstrating that the state's support for the development of e-commerce has reached a new level of support for the development of the industry's financial problems have been gradually eased.

Second, the enterprise and the government to improve the e-commerce support system

In the e-commerce support system construction, the payment system already has a certain development basis, Alipay, Paypal and other online payment service providers already have a certain competitive advantage, while in order to further improve the development of the online payment industry environment, to continue to expand the industry's share of the enterprise has the initiative to improve the payment system. In order to further improve the development environment of the online payment industry and continue to expand the industry's share, enterprises have the willingness to improve the payment system jointly with the government or financial institutions, in which the improvement of the online payment credit system has become the main theme in 2008. The credit model is the first of its kind in China, which strengthens the credibility of the third-party payment company to a large extent.

Third, the government-led logistics e-commerce service platform integration and construction

With the enterprise initiative to build the online payment system is different, the improvement of the logistics system needs to be vigorously promoted by the government. By integrating the province's and even the country's logistics resources, the establishment of a logistics public **** information platform has become a period of time the primary task. At present, the country already has a domestic logistics trading center, Xiamen logistics public **** information platform and a number of municipal logistics platform, but from the quality of information, functional services and other aspects need to be further enhanced. In this context, in 2008, the state will be the Suzhou Industrial Park Comprehensive Free Trade Zone modern logistics public **** information platform, as a national regional modern logistics public **** information platform construction pilot, the use of policy advantages and hardware construction, software service advantages, the construction of domestic and international electronic product trading base.

Fourth, e-commerce to maintain the attractiveness of investment, B2C into the new darling of the venture capital

08 years of the domestic e-commerce industry in addition to expanding sources of funding, support system construction achievements, the inevitable need to face the impact of the global financial crisis brought about by the impact of the industry, but with the development of domestic e-commerce and industry combined with a wider and deeper, make full use of e-commerce B2C means has been Become an important choice for domestic industry enterprises in the economic winter. Therefore, in 2008, the attention of investment institutions on the domestic e-commerce industry is not declining but rising, in which the B2C industry, whether in the number of investment cases or in the amount of investment is a rapid value-added trend. Mother and child supplies, IT digital products, jewelry, building materials and a large number of traditional industry segments began to enter the B2C industry, and get VC continued attention. During the year, Vancl and McCallum received capital injections of $20 million and $80 million respectively. It is evident that B2C has become an important segment of the domestic e-commerce industry to promote the development of the industry.

Looking ahead, the domestic e-commerce industry will play an increasingly important role in the development of the national economy. It is expected that the industry scale will reach 682.74 billion yuan in 2011, from the industry pattern, B2B industry accounted for 89.3% of the overall industry, the proportion of B2C significantly increased to 7.3%, C2C industry transactions reached 3.4%. According to the data released by EnfoDesk, a think tank of Yiwang think tank, "Quarterly Monitoring of China's B2C Market in the 4th Quarter of 2012", the transaction scale of China's B2C market in 2012 reached 150.87 billion yuan in the 3C category, an increase of 95.9% compared with 2011, accounting for 31.5% of the overall transaction volume.

Fifth, B2B still has the potential for development, B2C will speed up the growth

From the overall industry and the development of subsectors, the domestic e-commerce transactions in 2009 will reach 3,427.8 billion yuan, with a growth rate of more than 40%. In the next 10 years, 70% of the domestic trade volume will be completed through electronic transactions. Domestic B2B e-commerce industry transaction size growth potential is huge. In addition, due to e-commerce to the industry penetration will be more in-depth, coupled with the B2C industry to strengthen the attractiveness of investors, the share of the B2C industry will be in 2009 showed a clear trend of expansion, which IT digital, home building materials in the field of B2C industry will become the next few years of domestic e-commerce industry development of the hot spot areas.

Just two months, ? Home on building materials home flagship store? On the launch of a number of promotional activities, the monthly sales growth rate of more than 333%, or to become another strategic category following the books, clothing, pregnancy and children.

Six, insurance, tourism, wholesale and retail industry e-commerce share of the expansion

From the industry application point of view, in view of the economic environment in 2008, the national insurance awareness will be further strengthened, and convenient insurance e-commerce will become the first choice of insurance customers, so the future of insurance e-commerce will continue to develop rapidly; at the same time, with the slowdown in economic growth, provinces and municipalities will strengthen the importance of the tourism industry, thereby enhancing the local economy. At the same time, with the slowdown in economic growth, provinces and cities will strengthen the importance of the tourism industry, thereby enhancing the ability of local economic growth in the tourism industry under the requirements of the second venture, tourism e-commerce will become the future focus on the development of the business; In addition, Sadie consultants believe that the domestic national consumption capacity in the future will not have too much fluctuation, when the industry prices gradually increase, the network platform provides low-priced products will be more favored by consumers, with the netizens shopping online, online payment With the online shopping, online payment, and logistics services sound, directly facing the individual consumer wholesale and retail e-commerce will face the best opportunities for development.

Seventh, the logistics platform will gradually rise, the payment industry is facing a reshuffle

From the e-commerce industry support system construction, on the one hand, in 2009, the logistics public **** information platform in the continued promotion of the government will be a huge development of the platform's information service capabilities will be significantly improved, while more e-commerce service providers will join the ranks of the logistics system construction. On the other hand, online payment service providers will experience a second screening in the next 2 years, the lack of capital and technology, business model, credit system and other aspects of the service provider will be faced with the danger of being eliminated by the industry.

From the above, it can be easily seen that the reason why domestic e-commerce is full of opportunities and challenges in these years is mainly the result of the cooperation between the government and enterprises. Domestic e-commerce is also slowly converging with international standards.

Advantages and Disadvantages

Advantages: complete variety, a wide range, one-stop shopping, due to the customer evaluation mechanism, usually customer service attitude is very good, is the first choice of online shopping.

Disadvantages: The merchants are mixed, and there is no lack of black stores.

Frequently Asked Questions: The goods are not the right board (appearance, color, quality or other), of course, the more serious is to be cheated (paid, but the goods are delayed)

The main difference between the object:

B2C: Business-to-person EC

C2C: Personal-to-person EC

B2B: Business-to-person EC

B2B: Business-to-person EC

B2B: Business-to-person EC

B2B: Business-to-person EC

B2B: Business-to-person EC

B2B: business-to-business EC

C2B: individual-to-business EC

B2C e-commerce model analysis

B2C e-commerce refers to the process by which a merchant sells tangible or intangible commodities through the Internet to customers. Including merchants to build their own website shopping platform, as well as go to the online mall to apply for a ? store? store in two ways. To complete an online shopping transaction, buyers and sellers must go through the following five-step process:

1. Determine the content of the goods purchased

2. Determine the mode of delivery of goods

3. Determine the mode of payment

4. Execution of the payment

5. delivery of goods

In the first step, the main solution to the problem of the flow of information. The Internet has an unparalleled advantage in the transmission and processing of information, shopping site Web program can interact with customers online, providing services such as shopping carts, comparison shopping, product retrieval, online bargaining, etc. These services can not be compared with traditional shopping malls. These services are traditional shopping malls can not be compared, is the advantage of network shopping.

In the familiar website shopping cart/order mode, select the product, confirm the specifications, determine the order quantity, determine the delivery requirements, the order is completed.

Step 2: Delivery mode

Already filled out the order below to enter the second step, select the delivery method.

The distribution of tangible goods, that is, logistics, this is a headache for all businessmen, it involves the entire logistics base of society. When a customer finalizes an order on a shopping site, the customer and the merchant need to know immediately how much logistics costs are needed in order to move to the next step of the transaction to pay for the shipment. But the process of calculating logistics costs is very complex. For example: the customer ordered 10 sets of sofas online, the volume of a **** is 25 cubic meters, the weight is 1.2 tons, the manufacturer's warehouse in Houjie, Dongguan, delivery address is a logistics underdeveloped mountainous town of Shanxi, the logistics costs of this order is how much? When can it be delivered? Shopping site can not be preset in the station a formula program to automatically calculate and answer this question?

In the case of the current version of the website, it is not necessary to have a program that can automatically calculate and answer this question.

In the current small logistics system, in addition to courier companies, there are a large number of dedicated logistics companies and freight forwarding companies (referred to as freight forwarders), a dedicated logistics company's fleet of vehicles is usually only in a fixed route to run with the price advantage to attract more freight forwarders to the plate to them. The cost of dedicated logistics is drastically fluctuating, changes in oil prices, changes in the volume of transportation, the state to combat overloading of the degree of relaxation will affect the price of dedicated logistics. Directly facing a large number of shippers is actually the freight forwarding companies, freight forwarders are usually set up in close proximity to the owner of the place of receipt / pick-up points, such as in the wholesale market next to the set of receipt points, the freight forwarder received pallets according to the destination of the sorting, and then were handed over to the corresponding route of the logistics provider, as well as the railroads and airlines, and so on. They are transported to the destination city. That is to say, the goods from the owner to the freight forwarding company, and then to the logistics company, and even through the transit city and the destination city of the freight forwarding company transit, the price composition is very complex.

Back to the shopping site, how can a customer who has filled an order immediately know the logistics cost of the goods? Obviously the logistics costs have to go through a quotation process, where the freight forwarder quotes the price based on market conditions. If the seller acts as a spokesman for the freight forwarder's role to the buyer's quote, will face the problem of logistics price integrity, the buyer by what reason to believe that the price is better? If the buyer is responsible for logistics costs is even less feasible, because it is almost impossible for the buyer to get the seller's city logistics price information.

To solve this problem, an ideal hypothetical model is that the national logistics companies and freight forwarding companies to establish logistics data standards, and then the computer system all networking, when receiving the trading site sent out the pallet inquiry information, can immediately give the price and delivery date and other results, and then through the Internet feedback optimal results back to the buyer's choice, the entire offer process is fully automated to achieve.

Due to the limitations of the above logistics issues, the shopping site can hardly do the trade of bulk commodities. What can be sold online is basically retail small items such as documents, bags, CDs, books, single pieces of clothing, etc. The distribution of these small items can be solved by courier companies, which will collect the goods and deliver them to your door. This type of transaction is characterized by a small volume and weight of the goods, and the delivery fee is relatively fixed.

Step 3: payment methods

Assuming that the delivery method has been resolved, the logistics costs have been determined, the total amount of the entire order has been determined, the next step in the transaction between the two sides need to determine the payment method. There are three payment methods to choose from:

1) direct transaction, cash on delivery;

2) direct transaction, cash on delivery;

3) the introduction of third-party supervision mode.

1) With cash on delivery, the customer assumes a higher level of risk. Demanding cash on delivery is a common tactic used by many online fraudsters. Because it is a direct transaction, the fraudster can immediately receive the payment, and once the payment is received, the fraudster will disappear. The integrity of online shopping has not been resolved.

2) Cash on delivery is also a risk, the buyer may break the contract and refuse to pay. The seller not only loses the two-way transportation costs, but also faces the risk of transportation damage, deterioration and loss of goods, as well as the production funds are occupied, to deal with the pressure of inventory goods.

3) Introduce a third-party supervision model.

First, the introduction of the third party's own credibility to play a question mark, for example, by the logistics company to act as a third party, the results of the roll of goods to go, such as a shopping site to act as a third party, after receiving the payment of goods to play evaporation.

Second, what means does the third party use to ensure the integrity of both parties? The third party can monitor the logistics company's freight records? The more popular practice of the third party is that as long as the buyer does not complain, after a period of time, the third party will consider the transaction has been successful, will be paid to the seller.

Finally, introducing a third party will increase the overall cost of the transaction because of the extra remittance, where the buyer first remits money to the third party, who then remits it to the seller. And the funds are also tied up by the third party for a period of time during the regulatory period, increasing the liquidity pressure on the seller.

Step 4: Payment

Assuming that the buyer has selected a payment method, the following goes to step 4, preparing to execute the payment.

Payment and settlement is one of the most secure aspects of the e-commerce process, as both the money going out and the money coming in go through the bank account. Current banking systems and value-added service providers are able to ensure that the money arrives safely in the destination account.

There are four main payment methods available to shopping sites:

The first is the traditional payment, including ATM teller transfers; going to the bank counter remittance, off-site account deposit/withdrawal, post office remittance and so on.

The second is the payment gateway of financial institutions, including the online payment gateway provided by various banks and UnionPay, UnionPay ePOS, etc. The second is the payment gateway of financial institutions, including the online payment gateway provided by various banks and UnionPay, and UnionPay ePOS. There is a certain threshold for obtaining this kind of service.

The third is a third-party payment gateway, characterized by a low threshold, supporting a wide range of bank cards. 05 years since the rapid development of the third-party payment business, this industry has yet to be introduced by the state corresponding policies.

The fourth is to pay by way of a virtual account, which has a common name called "e-wallet". The first one is to pay by virtual account, which has a common name called "electronic wallet". The buyer and seller first go to the same service provider to apply for an e-wallet account, then the buyer sends money to the service provider to top up his wallet account, and then the buyer transfers money to the seller's wallet. The service provider transfers the cash to the seller's designated bank account when the seller makes a settlement request. This type of payment is more suitable for small payments.

Online payments are secure, but the concern for both parties is how to connect secure payments with other purchases to form an overall secure transaction process. For example, in the second payment method, the customer can check online whether the payment is successful according to the payment number, but after the payment of logistics, there is no way to supervise whether the delivery.

Let's take a look at how existing B2C platforms handle this issue.

In the single-store model of the merchant's own web platform, the website submits the order/payment number to a payment service provider (e.g., a third-party payment gateway), and the website then receives feedback on whether the payment was successful or not; or a time-out failure message, which usually allows for a variety of other payment methods, such as remittance of funds by the buyer in the traditional way, manual confirmation of the remittance by the merchant, and then the merchant arranging for the payment to be made in the traditional way. The merchant manually confirms the remittance, and then the merchant arranges for the shipment of the goods. The best sites also provide customers with self-service Web access to the progress of the transaction. The quality of the product and the logistics are left to the merchant's discretion.

In the case of an online shopping mall with multiple merchants, it is necessary to remit the money paid by the buyer to the account of each store owner. So there must be an organization that provides secondary settlement services for each store in the mall. The current shopping malls usually adopt three types of practices to deal with the issue of secondary settlement:

The first type is not to provide secondary settlement services, after the customer has submitted an order, the mall no longer supervises the subsequent transaction, the buyer and the store owner to negotiate directly with the payment and delivery issues. This type of B2C platform can only provide information services, the transaction chain in the second section that is interrupted.

The second category is the introduction of a third-party virtual account platform by the mall, allowing both parties to receive/pay on the third-party platform. This type of platform is the fastest growing, usually by the developer of the platform and the third-party payment gateway to communicate in advance on the technical layer, the mall's entrants just to the corresponding third-party payment platform to register an account, and then the account to tell the mall can be.

The third type is by the mall platform itself to act as a clearing house. The customer first pays the money to the mall platform, and the mall platform manages the status of each order payment successfully or not, and manages the account information of both parties in the mall. Usually need to wait for the buyer to the mall to send a confirmation of receipt of information, or wait for a period of time after the mall did not receive complaints from the buyer that is the default has received the goods, the mall platform will be recharged to the seller's account. The store owner wants to withdraw cash, the mall from the bank remittance to the owner. This model will inevitably appear in the settlement period of the dispute, in particular, the merchant payment is the problem of misappropriation of the mall, in the spring of 2006, a very well-known online shopping mall was hundreds of shopkeepers collective complaint, the incident made a lot of noise, because the mall received the payment for a long time unsettled to the shopkeeper.

Step 5 Commodity distribution

As long as the tangible goods, and ultimately through the logistics distribution to the hands of consumers. In logistics developed cities such as Beijing, Shanghai, respectively, there are several well run shopping site, the site's own warehouses and distribution centers, and even shouted the slogan "1 hour delivery". The slogan of "1 hour delivery". But it is clear that the high efficiency of this mode of delivery is only effective in the center of the city.

In the case of an online mall with multiple stores, how do you deal with inventory? By the mall operator to set up a centralized warehouse and distribution center? This will lead to high inventory costs, the backlog of unsold goods will make the merchant losses, in addition to several major retail giants in this direction planning, have not yet seen which mall in doing so.

Inventory to stay in the hands of the stores in their own hands, by them to manage inventory, arrangements for delivery, so that the mall does not have to bear the high cost of logistics, but so by who to ensure the efficiency of logistics? Who will guarantee the quality of goods? Who will ensure the safety of the logistics process? In the event of a dispute, the consumer will be in a weak party, the mall is not qualified to but the role of the arbitrator, because it is not the authority after all.

Some malls have introduced third-party logistics companies responsible for logistics, mainly national courier companies. As mentioned earlier in this article, for the consideration of transportation costs, small pieces of goods can choose the courier company. But the bulk of the goods must go special line logistics. Even if it is a well-known national courier company, in terms of pricing, data format, feedback mechanism, etc., each company has its own set of standards, small and medium-sized logistics companies, the degree of information standardization is even lower. The complete chain of online shopping in the physical distribution of this link is broken, online banking can be in accordance with the standard format of real-time feedback of a successful payment data to the shopping site. Third-party logistics can? Can feedback a customer inspection and receipt of goods and transportation process data to the shopping site? Only the logistics of this link through, in order to realize from the order? Freight? Payment? The whole chain of e-commerce distribution.