What is the current situation and trend of furniture industry in China? What is the best strategy?

With the deepening of supply-side structural reform, the domestic furniture industry has accelerated the innovation of technology, products and scale, and the development of the industry has become increasingly mature; At the same time, due to the increasingly clear environmental protection policies and industry norms, the market concentration of furniture sub-sectors has improved.

At present, the domestic furniture industry is in the process of transforming from traditional industry to modern industry, from low-end replication to independent innovation, and from extensive investment to intensive management. With the gradual maturity of the domestic furniture market, the demand for customization in the furniture industry is increasingly obvious.

According to the Report on Market Demand Forecast and Investment Strategic Planning Prospect of China Furniture Industry, intelligent furniture is still a bright spot in 20 17 years. It can be seen that the trend of smart home is irreversible. To sum up, in 20 17 years, the furniture industry in China still needs continuous upgrading and transformation. On the basis of clear market positioning, furniture enterprises should constantly meet users' demands for personalized, environmentally friendly and intelligent furniture and pursue the maximization of their own brand value.

In the future, with the continuous improvement of social awareness and the further release of market demand, the overall home furnishing industry has strong demand, great potential and broad development prospects.