Traditional Culture Encyclopedia - Traditional stories - In FMCG industry, which is more promising, ka business representative or traditional channel business representative, and which one has higher salary?
In FMCG industry, which is more promising, ka business representative or traditional channel business representative, and which one has higher salary?
At present, China FMCG industry is mainly divided into traditional channels and modern channels. Traditional channels refer to the circulation market, mainly the secondary and tertiary markets of counties, townships, towns and villages. Modern channels refer to international and domestic supermarket chains and hypermarkets that have gradually developed in China in recent years, such as Carrefour, Metro, Beijing Hualian and Trust-Mart. With the development of the market, modern channels will become the mainstream market of consumer goods, while traditional channels will gradually shrink.
First of all, you should be clear about where your sales channels focus, that is, how to position products, high-end, mass, low-end and so on. And then determine your sales channels according to the market positioning of the products. All business representatives live on performance. So it's important that you choose according to the present situation. I hope I can help you.
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