The Present Situation of Wenchuang Products in Short Video

1, with the popularity of short video platforms and the increase of users, more and more cultural and creative products began to appear in short videos, and brand promotion began to turn to this channel.

2. Creativity and content become the key: In short videos, the quality of creativity and content is very important. Good ideas and content can attract the attention and sharing of more audiences, thus enhancing the popularity and brand value of cultural and creative products.

3. Various types and forms: Wenchuang products are embodied in various forms in short videos. Some brands will choose to show their products directly, while others will present and publicize their ideas through small theaters and animations.

4. Insufficient standardization and management: Due to the low threshold for the creation and release of short video platforms, it is difficult to guarantee the quality and authenticity of Wenchuang products. At the same time, there are also problems such as infringement and false propaganda in standardization and management, which need to be paid attention to and solved.