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Ancient Famous Merchants

Duanmu Zhi, the originator of Confucian merchants

Fan Li, the rich Tao Zhu Gong

Bai Gui, the ancestor of Wisdom Merchants

Lv Buwei, the giant merchant of camping country

Sang Hongyang, the wizard of agriculture and merchants

Shen Wansan, the richest of the country

No.1 tycoon, Wu Bingjian

Qiao Zhiyong, the giant of businessmen

Red-topped Merchant Hu Xueyan

Wang Ch'ien, the king of money

Yeh Cheng-ch'ien, the king of hardware

The three Xue brothers of Jin merchants

Ku Ben-chiao, an enlightened wealthy merchant

Zhan Yu-chuan, a merchant and a government official

Fan Shih-kui, a pioneer in the field of salting

Yang Ji-mei, the salt merchant priest

Li Ming-xien, a man of virtue and benevolence

Li Hong-ling, a man of vision and insight

Li Hong-ling, the founder of a ticket company

Wan San, the first Chinese merchant in the world, was a great success. p>

Lei Cuotai, the founder of the ticket company

Wang Haifeng, a brilliant and strategic merchant

Zhang Xiaoquan, a Huizhou merchant

Searching their names on Baidu, you can find their deeds

The books that record the merchants' business affairs are "The Records of the Grand Historian". Cargo Shik Lianzhuan" "Yu Ion" "Yanjingjing Miscellany" "Wisdom" and other books have ancient merchants on the record.

Ten tips for ancient merchants

One, know the land to win, choose the land to make money

The art of war: the terrain, the help of soldiers. The way of the general is to anticipate the enemy's victory and to plan for danger and danger, near and far. Know this and use the war will win, do not know this and use the war will lose. This shows the importance of terrain to the battle, the general must not be unaware of it. Business as combat, shopping malls such as the war often businessmen such as commanding thousands of troops and horses of the generals, the wisdom of the generals will often occupy favorable terrain, and ultimately achieve victory in the war. As a great strategist in the Spring and Autumn and Warring States Period, Fan Li knew this well. With the vision of a strategist, he thought Tao land was the ideal place for trading goods, as it was in the middle of the world and the lords were all connected to it. So he chose Tao land as the marketing point, and sure enough, in nineteen years, he made three thousands of dollars and became the world's best businessman, and the name of Tao Zhu Gong also became famous in ancient and modern times, and stayed in the history of the world. The Records of the Grand Historian - Cargo Shik Lianzhuan", after the Qin state destroyed the state of Zhao, the implementation of the immigration policy, at that time, many people bribed officials, unwilling to move, asked to stay in the same place, but only the rich merchant Zhuo asked to move to the farther ripples under the mountain, where he saw fertile land, rich in produce, people's morals are simple, the inhabitants of the trade, business is easy to develop. A few years later, the Zhuo family became a world-renowned wealth. This concept of not only choosing the time but also choosing the place has been accepted by later generations of businessmen. HuaiZuo famous capital, ZhuXiJiaZhu in jiangsu yangzhou, is located in the north and south of the key, developed transportation, water transportation is convenient, goods to frequent. The land is fertile, tea, salt, silk, silk benefits, many merchants come and go, a time when merchants gathered, Qin merchants, Jin merchants settled here to operate. The famous Huizhou merchants also started from here, dominant Jianghu.

Two, when the cheap and buy, when the expensive and sell

Fan Li and business ancestor Bai Gui that, when the cheap and buy, although expensive has been cheap; when expensive and sell, although cheap has been expensive. They emphasized that businessmen should be good at catching business opportunities, seizing the moment, and buying and selling without losing time. The profit of business comes from the price difference between buying and selling. Once you find the time to buy and sell, you should tend to the time as if the beasts of prey of the hair, when the opportunity to make a decision. During the time of Wei Wenhou, the people of China emphasized on farming, but Bai Gui was happy to observe the change of time. He bought grain and sold silk when the harvest was good. When silkworms were on the market, he bought silk in large quantities and sold grain. He once said: I do business, like Yi Yin and Jiang Taigong have a plan, such as Sun Bin and Wu Qi as good judgment, but also like the Shang Yang law enforcement, as said to do. Some people's wisdom can't be adaptable, their bravery can't be decisive, their love can't be appropriate to give and take, and their stubbornness can't stick to the principle. Therefore, I will not teach this kind of person to learn the way of management from me. This passage illustrates his timing and wisdom to grasp the timing of buying and selling cheaply and expensively in the best way. Bai Gui's business principles and experience were praised by later generations of businessmen. With his own set of business strategies, he managed his business with great care, so that his family accumulated thousands of dollars.

Three, see the end of the know not, predicting wealth

Spring and Autumn period of the Yue Wang Goujian, in order to snow the shame of the death of the country, all day to lie down and try to cure, when learned of the drought in the country of Wu, and then a large number of acquisition of Wu grain. In the following year, Wu had a severe shortage of food, and the people were in dire straits. The starving people had no food to eat and were complaining a lot, and Yue took the opportunity to rise up and destroy Wu. The king of Yue finally became the king of Wu. King Goujian of Yue finally became a hegemon and was one of the Five Hegemons of the Spring and Autumn Period. What King Goujian did here was a big deal, and the wealth he made was not gold and silver treasures, but a country and the hegemony of the world. It is a successful example of the use of the way of business in politics. Yijian Zhi", during the Song Dynasty, there was a fire in Lin'an City, the fish pond, a merchant surnamed Pei's store also caught fire, but he did not go to put out the fire, but to bring silver, net manpower out of the city to purchase bamboo, wood, brick and tile, reed rafters jiao and other building materials. After the fire, all the wastes are waiting to be rebuilt, the market of building materials are in short supply, at this time, Pei's businessman tends to have a chance to make a lot of money, and the money earned is dozens of times more than the value of the store, and at the same time, it also meets the market and the people's needs. A glimpse of a leopard in a tube is a glimpse of a spot, keen observation and accurate judgment is the source of the wealth of the businessman will never dry up, and it is also one of the necessary abilities of the businessman.

Four, thin profits, no dare to live in the expensive

Pre-Qin business theorist Ji Ran that, "expensive on the pole is the opposite of cheap, cheap down the pole is the opposite of expensive," advocating "expensive out of such as dung, cheap to take such as pearls and jade". Sima Qian said: "Greedy to buy three dollars, cheap to buy five dollars", that is to say, greedy businessmen can only profit 30% of the profit, while the businessmen who make more profit can make 50% profit. Yu Ion" recorded: there are three merchants in the market together to operate the same commodity, one of them to reduce the price of sales, buyers, a year time to get rich, the other two refused to reduce the price of sales, the result of the profit is far less than the former. Han Gaozu Liu Gang's strategist Zhang Liang, the early years from the teacher Huangshi Gong, during the day to sell scissors, come back at night to read, and then he felt that the reading time is not enough, the scissors are divided into the upper, middle and lower three, the price of the upper class remains unchanged, the middle of the price of the original price of the basis of less than a penny, and the lower class of less than two pennies. As a result, after only half a day's time, the number of scissors sold was twice as many as on weekdays, and the money earned was twice as much as usual, and the time spent on reading was more than usual, so there is a folk proverb: Zhang Liang sells scissors - the same thing for the expensive and the cheap.

Fifth, carving red carving Cui, stay customers

Yanjing Miscellany in: the capital city store, so the situation, carving red carving Cui, brocade windows and embroidered households. Some stores signboards hanging high, at night in front of the house lit up the colorful brocade lanterns, the street lit up as day. There are stores hanging merchandise promotional paintings and calligraphy, hanging celebrities, elegant. In order to sublimate the taste of the store and improve customer turnover. There are also some tea houses, restaurants, hotels in the special arrangement of musical instruments and commentary for the guests. In the noodle store in Hangzhou, the capital of the Song Dynasty, as long as the customer enters the store and sits down, the fellow immediately came to ask the customer what he needed, and all the guests called for command, not to be wrong. Operators y understand the luxury of the decoration, reflecting the strength of a store, so the store design painting columns and beams, ancient colors, gold and blue, the best display of things to cater to the big government officials, noblewomen and celebrities to seek elegant consumer psychology. In the service on the door to welcome with a smile, out of nodding to send off. These guests such as God's practices coupled with noble and elegant decorations, so that many customers such as sitting in the spring breeze, love at first sight, so as to stay and never tire of Gu.

Sixth, righteousness for profit, tend to be righteous to avoid money

The Qing Dynasty, a businessman named Shu Zun Gang, fine questionable calculation, good balance. Business leisure, like to read the "Four Books", "The Five Classics", the book of righteousness applied to business, he said: money, spring also, such as the flow of spring. He also said: to people, there is a way to make money, to righteousness for profit, not profit for profit, the country and so, let alone the family. Huizhou merchant Li Dahao admonished his successor, said: the wealth from the Road, the profit margin of the caries of righteousness as a result of strict self-discipline, to achieve the unrighteousness of wealth as if it were a floating cloud. The son said: the gentleman loves wealth, take the way. Taking advantage of righteousness, virtue Xing Cai Chang, give up righteousness to take advantage of the loss of righteousness can not get profit, for the businessman should be deep to caution. Accumulated good family, there will be a surplus of celebration, accumulated bad family, there will be a surplus of disaster. If an operator has long-term rationality and wisdom, he will not use bad, despicable means to profit; with bad means to do any business, will eventually lose the profit.

Seven, long-sleeved good dance, more money good Jia

"Han Fei Zi - five stupid" said: "I said:" long-sleeved good dance, more money good Jia, which is easy to say that more money for the work. Here emphasizes a good word. Insufficient funds, must be used well, the use of the purpose is also profitable, the only funds and commodities flow ceaselessly, in order to make profits rolled in. Treatment of commodities to do business complete things, that is, the storage of goods to be good, corruption and food of goods do not stay; handling of funds to do without interest coins, that is, the currency can not be stagnant, the currency wants to be like running water, money and commodity circulation, the sale of live. Shen Kuo of the Song Dynasty, for example: 100,000 yuan of funds if not turnover, although a hundred years old, so 100,000, if the trade and circulation, speed up the turnover, then the profit of a million carry on.

Eight, the strange plan to win the army, the strange plan to generate wealth

Warriors often say: will be the three armies without a strange army, can not compete with others for the benefit of all the war, in order to positively combine to win the strange. Sima Qian, "the Records of the Grand Historian - Cargo Shik Lianzhuan", said: the right way to rule life, and the rich must use the odd win. The book also lists the oil seller Yong Bo, sell meat products, such as turbid merchants, they are mastered a skill, the management of strange commodities and get rich. Later generations of Zhang Xiaoquan scissors store is also the same. Qing Dynasty Shanxi Tai Valley County, a Cao businessman, one year to see the sorghum grow stem high spikes, very lush, but he felt something strange, casually break a few to see, found that the stems are born within the pests. So, he arranged to buy sorghum in large quantities overnight. At that time, people thought that they were expecting a good harvest, so they stocked up on sorghum and sold it in large quantities. The result was that the pests bit the sorghum as it matured.

Nine, in peace and quiet think of danger, in the surplus to consider the square

"The Book of Books" has a cloud: in peace and quiet think of danger, think of the preparedness, preparedness is not a problem. Merchant Li Zuli Jingli Jingli diligence, bamboo and wood chips of the micro, no name when used, industry to the day, and the family then burned. At the end of Qin Dynasty, there was a Ren merchant who was frugal and asked his family members not to drink, eat or eat meat until they finished their official work. Ancient records on business and financial management, there are: business to be diligent, do not be lazy, laziness is the waste of all things; to be thrifty, do not be luxurious, luxury is the exhaustion of money. It can be seen that the businessman in peace and security, diligence and thrift for the Shang. In its security, do not forget its danger. Less comfort, more worry, will make the businessman into a good situation. Lack of income. But Cao's businessmen are making profits by strange means.

Ten, choose the person to be potential, using people to sincere

Sun Tzu said: plan to listen to the profit, is the potential, in order to support its outside. Potential, due to the right to control the power also. Therefore, the good fighter, must seek the potential, not to blame the people, so can choose people and potential. During the Spring and Autumn Period and the Warring States Period, there was a merchant from Qi named Dao Xian. At that time, the merchants are generally reluctant to hire flexible people to do things, but only the knife's specialized use of such people, and give generous compensation and full trust, let them go boldly to do, these hired laborers to do very hard, but also very good. Ming Dynasty Suzhou has a grocery store called Sun Chunyang, the store is divided into North and South goods room, sea food room, pickle room, sauce room, candle room, the seller from the cabinet to take down a vote, from the room to each shipment, and the general manager in charge of its outline. A day a small knot, a year a big knot. Since the Ming Dynasty to the Qing Dynasty during the Qianlong period of more than two hundred years, the children and grandchildren are still eating their profits, no other family name of the top generation. Like Suzhou, a place full of stores, Sun Chunyang's grocery business can flourish for more than two hundred years, the secret of its success is due to the use of honesty, the store rules are strict. Qing Daoguang years of Qian Hu Rong life in Jiangxi business for more than 50 years, because he treats people with honesty and fair trade, reputation, late in life to return to his hometown, some people ask for a heavy lease of its restaurant name, he rejected, and said: they are honest, why book my name also! Visible, honesty is a Chinese virtue.