Racer Podcast News Who Says It's Accurate

Quick hand broadcast news Li Zimeng said accurate.

August 24, 2019, the "news broadcast" officially stationed in the fast hand platform. In the fast hand, the "news broadcast" self-introduction is: "41 years old" "Capricorn", this anthropomorphized expression makes fans call "cute". In the first video released by CCTV anchor Li Zimeng said, "The Slogan of Racer is 'Record the world to record you', and News Network is recording China every day, recording Chinese people who are truly pursuing happiness and progress. In this regard, we are the same. We hope that through the Racer platform, News Feed can connect and interact with every user in the world."

After the News Feed joined the short-video platform of Racer, the first video reached 54 million views in an hour, and by the early morning of the 25th, it had hundreds of millions of views.

The decision to get closer to everyone quickly reaped sizable results.

The gene of content production and dissemination in the traditional media era is fundamentally "tower-like", with everyone looking up at the scarce sources to gain partial possession of the information. The gene of content production and dissemination in the Internet era is fundamentally "square", in which content producers and users are on an equal footing. Even the content producers and users are just one of the thousands of individuals in the square. The exploration of new media in the "news broadcast" for the traditional program has brought new vitality, so that it returned to the screen of young people, become the center of attention.

From Jan. 31 to Feb. 6, 2020, "News Feed" was simulcast on the big and small screens for seven consecutive days on the snapchat. This marks the normalization of the synchronous live broadcast of News Feed on the big and small screens on the fast hand.

And this point in time, at the critical period of the new crown outbreak.

As the most authoritative news program, the synchronized live broadcast of "News Feed" on Racer allows netizens to get the most authoritative and accurate information about the outbreak in the first time. According to the official data of Racer, during the 7-day regular live broadcast, the cumulative number of viewers of "News Feed" on the Racer platform is about 23 million per day. No matter where you are, you don't have to wait for that 7 o'clock song, open your cell phone, you can be the first to get important information.

Over the course of a week, netizens not only learned about the various initiatives to fight the epidemic across the country through the News Feed, but also saw the moving real-life story of a healthcare worker and ordinary citizen in Wuhan through this window.

In the Feb. 6 edition of "News Feature," netizens read together an open letter from a 16-year-old middle school student in Wuhan to a patient. In the letter, the little girl expressed her encouragement to the patient, her attachment to the doctor's family and her confidence in overcoming the epidemic. The comment section below the live screen is full of blessings from Racer's netizens and tributes to the medical staff.

After joining Racer, Newsmax has established a connection with a younger group of viewers. The interactive way of commenting and communicating while watching has given young people a brand new viewing experience, which has been unanimously praised by the users: "Watching News Feed in Racer is especially participatory ah, and I feel that this way has made News Feed more energetic."

The sense of participation not only exists in the audience, but also permeates the level of content production.

Li Xiaogang, a migrant worker who reads poems on snapchat, had a short video of him reciting with two red bricks in his hands that was screened all over the Internet. In the video, he showed the recitation and literacy skills that surprised many netizens, the magnetic voice of Xu Zhimo's classic "Farewell to Kangqiao" interpretation is quite moving, attracting a lot of "fans" of the fast hands at the same time, but also attracted CCTV anchor Haixia in the "News" on the short-video account! "Shouting" in the air, and Li Xiaogang to cut the recitation experience.

September 27, 2020, under the coordination of CCTV, Racer and all parties *** with, Li Xiaogang took his family to Beijing, into the CCTV studio, so that Haixia's online "shouting" became a reality. Not only that, the fast hand also arranged Li Xiaogang into the cradle of China's broadcasting hosting industry - Communication University of China, planning a Li Xiaogang and a number of well-known hosts, recitation masters of the special reading of poetry.

With the help of a short-video platform with its own "grassroots" attribute, the originally obscure migrant workers came into the CCTV broadcasting room; and ordinary people scattered in the corners of the vast countryside became the protagonists on national television.

On the first day of the Chinese New Year in 2021, four Racer users appeared on CCTV's "News Broadcast". The four Racer anchors, Petrov Dong Desheng, "China's blueberry town Dachengzi" Pan Yucheng, "mountain village chicken commander" Shang Yukang, "mud brother Tengo" Zhu Fujun, through the "News Feed

In addition to helping the grassroots communicators to go up to the "hall", in order to better adapt to the needs of ordinary viewers in the era of short video, the "news broadcast" in the broadcasting method has also made some adjustments. Unlike the previous style of sitting upright, speaking in a straight line and being meticulous, the anchors on the fast hands, with a more down-to-earth approach, a more relaxed posture and a more personalized language expression has brought them closer to the majority of the netizens.

After two years on snapchat, "News Feed" has reached more than 40 million fans, with a total of 5.87 billion views and 5.69 billion likes. The integration and cooperation between China's most famous TV program and the short-video platform undoubtedly provides a valuable experience for the future transformation and development of traditional media.

On the occasion of the second anniversary of its entry into Racer, loyal fans sent it a unique blessing. In the nostalgic song, people saw a different Newsmax.