What is native advertising?

Native advertising is to reach the target audience with the media used by the advertiser's target audience-when an advertisement appears on Sina Weibo, it is an ordinary Weibo; Appearing on WeChat is a circle of friends. Information flow advertisements will appear on users' social media, information apps and browsed web pages.

Advantages of native advertising: From the perspective of advertising, the analysis of big data makes the portrait of the target user clearer, the reach of advertising is more accurate, and the advertising effect is improved; For the media, the content and form of advertising are richer, and the expansion space of marketing is bigger, which will bring more benefits; Since the advertising provider has been doing advertising promotion in news source, the biggest feature is that it is difficult for visitors to tell whether it is the website's own article or the promotion article, but it is more real, so you can't tell whether it is advertising or original content. This form of advertising is more acceptable to users than the traditional hard and wide.