Advantages and disadvantages brought by the direct chain of Yonghui Supermarkets

The advantages and disadvantages are as follows:

1. Advantages: Higher quality of commodities: Yonghui Supermarket focuses on healthy, organic, natural, green and other aspects of the products, so the quality of commodities is higher. More varieties of commodities: Yonghui Supermarket introduces a large number of foreign high-quality commodities, such as imported fruits, dairy products, alcohol, etc., so there are more varieties of commodities. Better service: Yonghui Supermarket focuses on service and provides more considerate service, such as free tasting and free delivery. Better brand image: Yonghui Supermarket pays attention to the brand image and promotes the concept of "Healthy life starts from Yonghui", so it has a better brand image in the minds of consumers.

2. Disadvantages: The disadvantage of Yonghui Supermarket is that the price of commodities is relatively high: due to the higher quality of commodities, the price of commodities is relatively high. Relatively less variety of goods: Although Yonghui Supermarket has introduced a lot of foreign high-quality goods, the variety of goods is still relatively small compared with other supermarkets. Relatively few stores: Yonghui Supermarket has relatively few stores, so it may not be able to cover some areas. Relatively low brand awareness: Compared to other supermarkets, the brand awareness of Yonghui Supermarket still needs to be improved.