How do traditional maternal and child stores or ordinary stores transform through social e-commerce?

As traditional enterprises gradually encounter business bottlenecks, many enterprises want to use the Internet to achieve profit breakthrough or even transformation. This also includes that many companies want to use social e-commerce to break through their sales bottlenecks. Of course, it also includes the traditional maternal and child industry;

In fact, as a traditional industry, social e-commerce in the maternal and child field still has certain advantages and characteristics. After all, the customers of maternal and child e-commerce are clearer and more targeted. It is also obvious for the active area of the crowd. Based on the above advantages, the author thinks it is necessary to expand the traditional mother-infant e-commerce into social e-commerce.

However, doing a good job in social e-commerce is not an easy task. As for how to do it, the author believes that the key to doing a good job in social e-commerce is to think about whether the following points can be done or not:

1, define the orientation of community e-commerce, that is, what specific purpose I want to achieve through community e-commerce and what its mission is!

2. To be a community e-commerce, we must design the process and architecture, the order and clarity of the operation architecture, and the integrity of the team members and organizational structure!

3. Strong execution of daily operations, including any details that all social e-commerce can contain. Adhere to the implementation, responsibility in place, maintenance in place!

4. Effect transformation and result output; The content you output determines the value of social e-commerce, and continuous effect transformation can make your social e-commerce continue to create value!

5. Spreadability of content replication. To be a social e-commerce, you need to learn replication, replication mode, replication team and replication process. Only by continuous improvement and expansion can social e-commerce play its greatest value.