Is the baking industry saturated? What's the outlook?

Is the baking industry saturated? How about the future? My answer is: the baking industry is saturated because it is difficult to open a bakery to make money, but there are also bakery open is very hot. So the bakery is still not saturated.

First of all: it is normal to do business with profit and loss, the prospects of the baking industry and the developed countries in Europe and the United States compared to our far from saturated, we are now a lot of people on the baking is not very well understood. Maybe the cake bread cookies we are very familiar with, but some high-end desserts have eaten people are still very few. So the baking industry still needs to be popularized, so that more people understand baking is still a long way to go. Baking is a western pastry, we ordinary people contact is not a lot of time, especially baking with a lot of butter, cream, some people do not like to eat milk flavor is too strong food. The spread of baking is also very limited. Another point is that baked goods bought outside the sweetness is too high, which is also the reason why many people do not like. The last point is the price, five dollars of bread and a dollar of steamed bread obviously steamed bread is more affordable.

Secondly: the prospects for baking can be said to be certainly there, but we have to consider our current situation, we are now baking the development of a very uneven, one or two cities bakery store is very much, three or four lines of the city is very little. And then the rural areas are even less pathetic. The most contact with pastry varieties in the countryside is the birthday cake. Other desserts because some need special display cabinets, so in the countryside is even more unable to circulate. So we must then open a store to choose a good location, and to do a good job of the local consumer population survey. That is, the local purchasing power in the end is what, if beyond the level of purchasing power to produce a variety of difficult to be consumed. Baking due to the use of different raw materials with different costs, domestic raw materials are relatively cheap but the flavor is also very general. This is not pandering to foreigners, it's just being realistic.

Lastly: the baking industry is now again in first-tier cities is a big fish eat small fish, small rain did not have to eat the situation, and now the first-tier cities to learn more and more people in the family baking, even if it is a chain of bakery stores are some stores to make money, and some stores to lose money. But if you just a store opened in the big city almost no possibility of making money, because the good location is almost snatched up, plus the rent of a good location may become a heavy burden. In fact, the big city can not say that you can not open a bakery, as long as you change the strategy, open a bakery to start with a small can be, the size of ten square meters, the production of varieties do not want to be more than fine. The best not more than three varieties, one of your best, one of the most popular, one can use the remaining ingredients. This will not only reduce costs, but also increase the customer base to a greater extent.