Traditional enterprises how to do micro-business

1. Brand product planning

Products are good or not, the consumer is the biggest referee, so whether the product can safely solve the consumer pain points, is the first core point.

When customers get the product to produce the first feeling is - wow The expression of surprise - so that there will be a chance to become a pop-up product.

Specifically from that aspect can be from the spell value, show personality, tree differences, these three aspects! At the first glance let the customer like it!

So choose to analyze your product is the top priority.

2. Mode of choice

Currently the mainstream micro business model, broadly divided into three categories, hierarchical mode, community mode and direct mode, the choice of mode also determines the investment or agent development speed and number.

One type of hierarchical mode

Mainstream micro-merchants are using a hierarchical system, a hierarchy of one, there are directors (partners), general agent (official), the first agent, the second agent, and so on, the name or different. The agents earn a wholesale price difference between the layers, as well as a small retail price difference.

One of the characteristics of the tier model is fission, the more people, the faster the fission; characteristics of the second is the volume of pricing, to determine the volume of the tier.

Two types of community mode

Community marketing is based on the same or similar interests, through some kind of carrier to gather popularity, through products or services to meet the needs of the group and the resulting business form.

Three types of direct mode

Direct mode is the M2C (i.e., manufacturer-to-consumer) model, where the company recruits its own people to sell using social tools, with no intermediary agents.

3. Operation

Operation here refers to the promotion and transformation, about the promotion and transformation of the problem, each industry and each product is very different, only a simple share of ideas;

On the promotion

First, to establish and build the credibility of the brand Mainly the exposure of official information! For example, the official website, official WeChat, microblogging, wikipedia introduction, etc.

Secondly, the promotion of new media, mainly WeChat, microblogging, public number, self media, etc.

Thirdly, the promotion of the paid side of the bidding, the flow of information, the circle of friends, the network alliance, Sina microblogging and so on.

On the conversion

Every link will affect the final result, the conversion is from the beginning to carefully polished, from the product positioning, product packaging, mode of choice, promotional methods and promotional copy, after-sales service will affect the conversion results.