Opening a shop (operating) has pain points.

Five pain points in salon (beauty salon) management;

1, the price system is chaotic, customers are afraid to come, and there are many hidden consumption, resulting in negative word of mouth;

There will be this sequela, which is to do market research in the region before opening a store, which is not detailed enough. Or confused about your customer orientation.

2. The attraction is not enough, customers are unwilling to come, and the consumer groups after 80 s and 90 s are closed down, and the arrival rate is low;

In the operation of the project, no fist project can be taken out. The consumer groups after 00 may make the turnover soar, but it is also easy to plummet. In terms of consumer groups, the consumption power of post-80s and post-90s is generally stable.

3. The operation and management are complicated, and customers can't stay. A lot of resources have been spent on employee management and customer base maintenance, but no remarkable results have been achieved;

Pre-job training and on-the-job training are not in place.

In customer tracking management, there is no special person in charge and the implementation is not in place.

In the operation of increment and stock, the online platform is underutilized. Online and offline operations are not synchronized or there is no emphasis on online. How many offline customers are not important.

After customers come to the store to spend money, the frequency of entering the store again is not high. It may be that the customer satisfaction and experience are not good, which leads to the low repurchase rate.

Online operations are unfamiliar or not valued, and customer bad reviews will not be handled.

4. The investment in opening a store is large, the account period is long, the cost is slow, the inventory is changeable, and the capital chain is tight;

Risk management and capital control, the most important thing is that cash flow is not in place. 1 After the capital investment, I immediately tried to cash out.

5, the threshold is low and it is easy to start a business, which leads to more temples and fewer monks. If the recruitment is not in place, it means that people are not paid enough attention.

Beauty salons train a beautician every three or two months, emphasizing sales eloquence and lacking technicians or beauticians; Beauticians have entrepreneurial ideas, but they really suffer from lack of experience and funds.