Traditional Culture Encyclopedia - Traditional stories - What is network marketing (5)

What is network marketing (5)

Network marketing refers to various marketing activities (including network research, network new product development, network promotion, network distribution, network services, etc.). ) by the operator based on electronic information technology, with computer network as the medium and means.

As a brand-new marketing method, network marketing has obvious advantages compared with traditional marketing methods. First of all, online media has the characteristics of wide spread, fast spread, no time and geographical restrictions, no time and layout restrictions, detailed content, multimedia communication, vivid image, two-way communication and rapid feedback, which is conducive to improving the efficiency of marketing information communication, enhancing the effect of marketing information communication and reducing the cost of marketing information communication.

Secondly, network marketing has no store rental cost, which can realize direct sales of products and help operators reduce inventory pressure and operating costs. On the Internet, any unit or individual is absolutely not limited by its own scale, and can get information from all over the world and show itself equally, which creates an excellent development space for small and medium-sized investors.