National tide and national culture self-confidence composition 800 words

Speaking of the development of national tide, it is naturally inseparable from the consumption concept of consumer groups. As a big consumer country, China is also providing a good market environment for the development of Guo Chao brands, which also shows that the trend market in China is very promising. The following is my 800-word argumentative paper about the national tide and national cultural self-confidence, for reference only. Let's have a look.

Why the "national tide" has become a craze.

LU ZHOU LAO JIAO CO.,LTD Co., Ltd. Perfume, Tsingtao beer jacket, Laoganma sweater ... In recent years, a new wave of domestic products "keep the classics and become network celebrities", and let people remember those simple and low-key domestic brands through joint names and cross-border ways, breaking a new world in the collision between modern trends and traditional culture.

The rise of "national craze" reflects young people's new emotional demands, value belonging and community identity. "When you buy Nike shoes, you may not just choose a pair of shoes to wear for shopping, but show your lifestyle and explain who you are or what kind of person you want to be." Nowadays, young people who grow up with the Internet pay more attention to quality and personality. Their attitude towards multinational brands has also changed from blind worship to realistic rationality.

The rise of "national tide" is also the rise of domestic products. Since 20 18, Li Ning has appeared in NY Fashion Week with distinctive China elements, and a large number of national fashion brands have emerged. At one time, imported big brands were symbols of quality, and domestic products were only "parity substitutes" for big brands; Nowadays, with the upgrading of consumption, "Made in China" is changing the traditional stereotype, and the more fashionable and cutting-edge China brand shines again, gradually becoming the first choice for young consumers. The acclimatization of many multinational brands in China market also proves from the side that in today's China market, strong local thinking is indispensable for achieving a lasting foundation.

Count symbols, images, themes, etc. An obvious feature of the "national craze" in recent years is the revival of traditional culture and aesthetics. Cultural elements such as auspicious clouds and traditional Chinese characters have broken through the cultural circle. Joining this cross-border integration of feelings and fashion has redefined the concept of "tide" and triggered the pursuit of "oriental aesthetics" by young people.

In this sense, "national craze" is not only an economic phenomenon, but also a cultural phenomenon. If the change of consumer demand has opened up new development space for domestic products, then the rise of domestic products is also reshaping consumers' cultural pursuit and inspiring their inner cultural self-confidence. According to the Report on the Development of Consumer Brands in China in 2020 released by Ali Research Institute, over 80% of China consumers' shopping carts in the past year were domestic brands. It is with such cultural self-confidence that buying, using and sharing domestic products can become the daily lifestyle of consumers.

In fact, not only domestic products, but also a large number of well-received and popular Chinese dramas and dramas have achieved new life with the help of traditional cultural IP. More and more young people are confidently taking to the streets in Hanfu. Since last year, Li's popularity on the Internet has become a cultural phenomenon. In the rural life where the sun rises and the sun sets, she gives new life to the traditional brush and ink, paper and inkstone, Shu embroidery and osmanthus wine through the lens, which opens a window for the western world to discover the beauty of China. Many foreign netizens lamented that "Li is re-introducing China culture, art and wisdom that we have forgotten to the world".

Let the "national craze" surge, we must take good care of this cultural self-confidence. The meaning of the word "national tide" goes far beyond the commercial innovation of cross-border integration. Therefore, for enterprises, we must not just take the "national tide" as a slogan and take advantage of the trend to market. If we just pile up cultural symbols and don't dig out core values, we will lose our respect for culture and stick to quality, which will not properly convey the trend concept, but also be far from the cultural connotation of "national tide". On the road of overtaking domestic brands in corners, we need such cultural consciousness more.