Similarities and differences between new media marketing and traditional marketing

There are some differences between the traditional marketing of sales, agents and distributors and the current short video, community and WeChat marketing. However, after the arrival of the digital transformation era, marketing and sales are moving towards integration, and they are both doing the same thing, that is, transmitting information.

For example, traditional sales call customers to convey the information to be sold. There are also activities such as bidding, tendering and distributing leaflets, which are also transmitting information. In addition, advertising on TV stations and pulling banners on the Internet are also transmitting information.

Even when visiting customers, whether the foundation cream is thick or not, what car to drive, whether the suit has taste and so on. , are sending messages.

After transmitting information, it can effectively influence the other party's decision-making attitude and complete the final sales order, which is a problem that marketing and sales are solving.

In fact, WeChat official account, short video marketing and live broadcast are also transmitting information. Therefore, traditional marketing, like new marketing, is a process of effectively transmitting business information and realizing business value and purpose.

Learn more about the similarities and differences between traditional marketing and new media marketing from the following three points.

① Cost

The cost of time and money invested in transmitting information is high or low.

② Efficiency

Traditional salespeople can visit three big customers a day, while new media marketing can deliver information to 30 million customers a day by using short videos or WeChat, which greatly improves the efficiency of information delivery.

③ User experience

Do customers like the way advertisements and related business information are published?