What are the effects of low-price dumping in community group buying?

With the development of the Internet, our daily life has become more convenient, from daily necessities to social activities are inseparable from the Internet. As a product of the Internet, community group buying is becoming more and more popular. Community group buying mainly refers to a kind of shopping and consumption behavior jointly carried out by residents living in the same community. It is a form of group purchase for community residents through shops around the community, and the price is relatively favorable. It is not only a kind of welfare for community residents, but also a new sales channel for merchants, which increases the viscosity between merchants and residents and is mutually beneficial. It is also a very popular group buying mode at present. Let's talk about the specific good effects of community group buying.

First, it provides convenience for life.

Community residents only need to enter the corresponding community group purchase page through the designated APP or applet, and then select the goods they need on the corresponding page to place an order. They can purchase with other residents in the community through the specified operation, and get a more favorable price than the original price. After receiving the order, the merchants will deliver it to the door point to point. Residents can enjoy the door-to-door service at home without going out to pick up the goods, which brings great convenience to daily life.

Second, businesses get more profits.

Because the consumer groups targeted by community group buying are relatively fixed, all of them are residents of surrounding communities, and because residents have shopping needs every day, the order volume is relatively fixed compared with that of merchants, and there are few cases where goods are unsalable and cannot be sold. Merchants can conduct corresponding preferential activities through community group purchase once to attract and increase the purchase desire of community residents, so the profits they can obtain are relatively high.

Third, the cost of living has decreased.

One of the biggest characteristics of community group buying is that the price is relatively cheap, which is generally more favorable than the price in the outside market. Therefore, when many community residents buy some daily necessities through community group purchase, they can also reduce the purchase cost accordingly, which is very attractive to most community residents and reduces the cost of living. In the long run, it also saves a relatively objective amount.

Therefore, relatively speaking, community group buying has played a great role in residents' daily life, and now it has gradually become a common consumption pattern. I also believe that with the passage of time, this consumption pattern will be optimized and will be more conducive to the daily use of community residents.