What is the main function of online community in online marketing?

1, you can communicate directly with visitors and gain their trust easily. If your website is commercial, you can know customers' opinions on products or services, and visitors are likely to become real customers through communication with you, because people are more willing to buy the products of stores or companies they know; If it is an academic website, you can easily understand the views of your peers, collect useful information, and possibly inspire yourself.

In order to participate in discussion or chat, people are willing to visit your website repeatedly, because it is a gathering place for people with similar interests. Besides introducing my own views, some controversial issues can also be discussed here.

4. You can cooperate with websites that have not established your own community and allow you to use your own forums and chat rooms. Of course, those websites must establish links and introductions to your community. This kind of free publicity opportunity is very valuable.

6. It is convenient for online investigation. Whether for market research or some hot issues, online survey is an efficient and cheap means. It is a common practice to set up an online questionnaire on the home page or related web pages. However, most visitors are unwilling to participate in the survey because they take up extra time. Even if some incentives are provided, the number of participants may still be small. If we make full use of the functions of forums and chat rooms and actively invite visitors or members to participate in the survey, the proportion of participants will definitely increase greatly. At the same time, we can also get some feedback about products and services by collecting customers' messages on BBS.