Briefly describe the media and characteristics of mass communication.

The media of mass communication is an information dissemination process between professional communicators and the public. Refers to the mechanical and communication organizations and groups that copy and transmit information, as well as their publications, movies, TV and radio programs. Mainly refers to newspapers, magazines, radio, television, internet and books.

Features:

1. Communication institutions and means are highly specialized.

2, the spread speed is fast, the scope is wide, and the influence is great.

3. Mass communication often gives some special meaning to the dissemination of information.

4. Mass communication is basically a one-way flow of information, the audience is unknown, and the audience's information feedback is limited and lagging behind.

5. Mass communication is highly selective.