China's enterprise e-commerce development status quo, existing problems and solutions to countermeasures research

China's corporate e-commerce development status quo, existing problems and countermeasures Abstract: This paper discusses and analyzes the status quo of China's e-commerce development from the environment of China's e-commerce technology development, the problems that exist, and the development trend of e-commerce in China in the current three aspects of e-commerce development

Keywords: e-commerce, status quo, countermeasures e-commerce originated from English ELECTRONICCOMMERCE, abbreviated as EC

As the name suggests, its content contains two aspects, one is the electronic way, the second is the commercial and trade activities

Generally speaking, it refers to the use of electronic information networks and other electronic means of business activities, is the commercial activities of the electronic, networked

Broadly speaking, e-commerce also includes government agencies

E-commerce can be viewed as a modern method of business and administrative operations that meets the cost-cutting needs of governmental organizations, vendors, and consumers by improving the quality of products and services, increasing the speed of service delivery, and accelerating the exchange of information through computer networks to support decision-making

E-commerce can include Social activities carried out through electronic means

With the development of information technology, the connotation and extension of e-commerce is also constantly enriching and expanding, and constantly be given new meaning, to open up a broader application space

E-commerce will become the core of the human information world in the twenty-first century, but also the direction of the development of network applications, with an unpredictable growth prospects

E-commerce will also construct a new type of economic and trade framework in the twenty-first century

Vigorously develop e-commerce, for the country to information technology to drive the strategy of industrialization, to achieve leapfrog development, and to enhance the competitiveness of the country, has a very important strategic significance

One of China's enterprises, e-commerce market development status quo, although we can't predict when e-commerce transaction mode can become the mainstream mode. Mainstream mode, but the market development potential of e-commerce is infinite, because: on the one hand, the development of potential consumers at an alarming rate

According to UNCTAD's "E-Commerce Development Report 2002" shows that by the end of 2002, the global Internet users have reached 6.5 billion people

In China, according to the China Internet Information Center (CNNIC) latest survey report shows that as of June 6, 2003, the number of users of the Internet has reached 6.5 million people

In China, according to China Internet Information Center (CNNIC). According to the latest survey report of China Internet Information Center (CNNIC), by the end of June 2003, the number of Internet users had reached 68 million, up 48.5% over the same period of last year, while the first survey result in October 1997 was only 620,000, an increase of 109

7 times in a few years

On the other hand, the e-commerce transaction volume has been growing rapidly

According to the estimation of Forrester, a famous consulting company, in the year 2002, the number of users of the Internet had reached 650 million. Forrester estimates that the global e-commerce turnover in 2002 was about $2293.5 billion, and will probably reach $12

8 trillion in 2006, accounting for 18% of global retail sales, with an average annual growth rate of more than 30%

The United States is one of the countries with the most developed e-commerce applications, and its development trend has an important leading role for other countries

The United States is one of the countries with the most developed e-commerce applications, and its development trend has an important leading role for other countries.

In 2001, although the United States e-commerce transactions in the United States is still less than 3% of the total retail sales, but similar software, travel and music products, such as goods and services, online trading B2C part of the transaction accounted for about 18% of the value of the part of the transaction, the rest of the world has a similar situation

According to the UNCTAD "Development of E-Commerce 2001" report cited Anderson Consulting, Inc. Report", citing data from Anderson Consulting, by the end of 2003, China's e-commerce market, B2B and B2C transactions will likely reach a total of $4 billion in the huge, average annual growth rate of 194% of B2B, while B2C is 274%, its growth rate is a multiple of the growth rate

Today's world, in addition to the e-commerce market, it would be difficult for any other market to have such a high growth rate. Such a high growth rate, therefore, its market prospects are extremely promising

Two, China's e-commerce enterprises face the problem of e-commerce 1, e-commerce search function problem when shopping online, the user is faced with a big problem is how to find their own want to find the items on a multitude of websites, and at the lowest possible price

Search engine seems simple: the user enters a query keywords, the search engine according to the key words to the database to find, and return the most appropriate Web page connection

But according to the NEC Research Institute and INKTOMI recent research results show that at least 1 billion Web pages on the Internet need to be indexed

And now the search engine can only index 500 million Web pages, and half of them still can not be indexed

This is not mainly due to technical reasons, but due to the online merchants want to protect the privacy of commodity prices

So when the user in the online shopping, had to search one site after another until they find a satisfactory price of the items

2, the security of e-commerce e-commerce security is still a major factor affecting the development of e-commerce

Security of e-commerce is still the main factors affecting the development of e-commerce p>Because of the rapid popularity of the INTERNET, e-commerce has attracted widespread attention, is recognized as the future of IT's most promising new growth point

However, in the open network to deal with the transaction, how to ensure that the transmission of data security has become one of the most important factors of e-commerce can be popularized

Survey companies have been the prospects for e-commerce application of the online survey, when asked why they are not willing to shop online, the majority of people's problem is the fear of being hacked and lead to the loss of credit card information

So, a part of the people or enterprises are reluctant to use e-commerce due to the fear of security issues, security has become the biggest obstacle in the development of e-commerce

such as: safe and reliable communication networks; effective protection of information systems connected to networks; effective prevention of data theft; and the security of the network. Information systems; effectively prevent the theft or misappropriation of information; training of e-commerce personnel, so that they understand how to protect their information systems and information security

3, e-commerce management issues e-commerce colorful to the world has brought a new business rules and ways, which requires more in the management of the norms to be achieved, the concept of this management should cover the management of business, technology, service management, etc., so it is necessary at the same time in the management of e-commerce. This concept of management should cover business management, technology management, service management and other aspects, so to achieve a more satisfactory degree of standardization in these aspects at the same time is not a moment and a half can be done

Additionally, the front and back of e-commerce platforms are also very important

Front WEB platforms are directly facing the consumer is the front of the e-commerce

And the backend of the internal management system is to complete the necessary conditions for e-commerce. E-commerce is a necessary condition, it is related to the front of the business undertaken by the final can not get a good realization

A perfect back office system better reflects the comprehensive strength of an e-commerce company, because it will ultimately decide to provide users with what kind of service, to determine the management of e-commerce is not effective, and to determine the e-commerce company can not ultimately realize the profits

4, e-commerce tax issues, tax, is a very important part of the e-commerce industry. Taxation of e-commerce is an important source of finance for a country

Since e-commerce transaction activities are carried out in the international information network environment without a fixed place, which makes it difficult for the state to control and collect taxes on e-commerce

Therefore, when designating policies and regulations related to e-commerce, it is necessary to re-examine the traditional tax policies and means, and to set up a new

5, e-commerce standards of different countries, e-commerce transaction methods and means of course there are some differences, and we have to face the borderless, global trade activities, so we need to establish a relevant, unified international standards in e-commerce transactions, in order to solve the interoperability of e-commerce activities

Chinese E-commerce is currently the problem of unclear concepts, engage in electronic business, engage in business to engage in electronic, showing a discrete, disorderly, local state

Therefore, the current need to solve three problems: First, to solve the unified standard e-commerce integrated service platform; Second, the key to e-commerce in the business, the application of the leading, so we need to connect a variety of business and services; Third, to solve the interconnection of the standard problem

Chinese e-commerce is a global trade activities. Interconnection and interoperability standards

6, e-commerce expenses due to the backwardness of the financial means, the credit system is not sound, the Chinese people prefer cash transactions, do not have the habit of using credit cards

In the U.S., fewer cash transactions, the national shopping basically using the information card payment, and the country is in the financial, tax, security and other aspects of the reasons, but also to encourage the use of information cards In order to reduce the circulation of cash

A perfect financial system is convenient, reliable and safe means of payment is the basic conditions for the development of B2C e-commerce

It is not difficult to see that the impact of the development of e-commerce in China is not only the narrow bandwidth of the network, the expensive Internet access, the lack of human resources and the distribution of the lag, but also more importantly, the original should come from the credit system is not sound and the people's habits

Therefore, it is important to have a good credit system to ensure that people can pay for the goods and services that they need.

So, we should increase the financial reform, improve the legal system, establish a credit system, correctly guide people to change some of their habits, for the development of China's B2C e-commerce to create a favorable environment for the development of the development of the development of the

7, e-commerce contractual legal issues in the e-commerce, the traditional business transactions taken by the written contract is no longer applicable

On the one hand, the electronic contract is easy to fabricate, difficult to be used as an electronic contract, but the contract is not applicable. On the one hand, electronic contracts are easy to fabricate, it is difficult to prove its authenticity and validity of the problem; on the other hand, the existing law has not yet on the electronic contract of the digital seal and signature of the legal efficiency of the standardization of

In addition, the existing technology can not be done on the uniqueness of the digital seal and signature, confidentiality of the identification of the accuracy of the

How to ensure that e-commerce activities of contractual The validity of the contract and electronic seal and electronic signature is to ensure the normal development of e-commerce is one of the important factors

Three, to solve the countermeasures of e-commerce is a huge, complex systematic project, it is not possible to achieve overnight

From the medium and long term, we should start from the following aspects to promote and guide: 1, do a good job of e-commerce development planning and macro-guidance of e-commerce is a E-commerce is a new thing, the speed of its technological development, the business mode has not been finalized, to the formulation of policy has brought certain difficulties

This requires policymakers to maintain a high degree of sensitivity to market changes, strengthen research, and timely formulation of policies to encourage the development of e-commerce

In this process, the relevant intermediary organizations such as industry associations should give full play to their role as a link between the government and enterprises, and do a good job in the enterprise development and planning. The role of the link between enterprises, enterprises and government departments to do a good job of information communication, to assist the government to do a good job of industrial development planning

2, strengthen the infrastructure construction of e-commerce is based on the information network of business activities, the need to build the necessary information infrastructure and means, including a variety of information transmission network construction, the development of information transfer equipment, information technology development, etc., so that the development of e-commerce laid on a A solid foundation for the construction of the environment

To build a trustworthy and can guarantee the integrity and security of the information of the multi-level open network system, to strengthen the construction of the basic network, improve the domestic user environment

3, to strengthen the e-commerce publicity and training of personnel at present, the sector, the industry of the information of the electronic aspects of the power of the serious lack of: without the various sectors, the industry of the information of the electronic, e-commerce will only be a paper, but not a paper. Electronic, e-commerce is only on paper

So, make full use of various ways and means to train, introduce and make reasonable use of a number of high-quality, reasonable level, professional supporting network, computer and business management professionals, is the fundamental guarantee for the success of China's e-commerce construction

At the same time, in the face of the e-commerce security issues, the relevant government departments to organize the relevant Enterprises and research units to develop security technology, which is responsible for

4, strengthen the government's demonstration and guidance, to carry out e-commerce demonstration projects through the implementation of government informatization, to improve the efficiency and transparency of the government's work, and to promote communication between the government and society; the development of government departments of non-payment of e-commerce, and to promote coordination of the relationship between the relevant departments in the implementation of e-commerce, and promote the management of the department Networking, to achieve electronic business management; the development of e-commerce between the government and enterprises, to achieve government procurement network

Targeted support for key industries and enterprises to carry out e-commerce, and through the pilot summary of the experience to be promoted