What kind of enterprises need to do brand planning?

Any enterprise needs brand planning as long as it has products. This is especially true in the market of consumer goods, clothing and leather in the Red Sea where the market competition is fierce. The profits of each industry are concentrated in the top three, and the general path of the top three is scale, big brand and popularity. Are there still opportunities in the top ten or thirty industries? The answer is that there are still opportunities, but the opportunities and profits of the top three are a little small.

The third-tenth place, subdivided a little, the third-fifth place should strive to get closer to the top three, and the higher the ranking, the higher the profit rate; The top 30 companies should strive to March into the top 10, step by step, and constantly strive for the upper reaches, which is the premise of leading the industry and ensuring profits.

How can we close the distance? We divide the top five into the first echelon, and the top six-the top ten are ranked as the second echelon, and the top ten-the top thirty are ranked as the third echelon. The second echelon learns the product quality and price combination from the first echelon; The third echelon strives to reduce the product cost first and develop one or two explosive products. Being unique is the fundamental way to solve the problem. I hope it can inspire you.