Beinmei Milk Powder: Challenges and Opportunities for Rebuilding Brand Image

Beingmate used to be the leader in the field of baby food in China, but the "Beingmate Milk Powder Incident" in April this year brought a serious impact on the brand image. However, we believe that this is only a small stumbling block on Beinmei's road to success. This paper will discuss the market positioning, brewing and storage methods of Beinmei milk powder, and clarify the rumors to help consumers better understand the brand.

market position

Beinmei milk powder ranks among the best in domestic maternal and child stores and supermarkets, and is the only local milk powder brand that has entered the top three. The secret of its success lies in the three core advantages of high-quality milk source, advanced technology and scientific formula. This makes Beinmei milk powder occupy a place in the fierce competition market, and even establishes the largest single formula milk powder production base in Asia.

Brewing and storage

Beinmei milk powder is brewed in the same way as most milk powders. Pour proper amount of milk powder into warm water and stir at the same time. You can drink it after the milk temperature is moderate. It should be noted that the unsealed Beingmate milk powder should be sealed and stored in a cool and dry place.

Clear up rumors

In view of the counterfeit incident of 20 14, it was confirmed that Beinmei milk powder met the national food safety standard for infant formula milk powder through inspection and investigation by relevant state departments. Consumers can choose with confidence.