What does industry analysis include

Question 1: market analysis includes industry analysis and what analysis and competitive analysis Market analysis is an economic analysis of the market size, location, nature, characteristics, market capacity and attraction of the range of survey information. It refers to the market survey and supply and demand forecasts, according to the project product market environment, competitiveness and competitors, analyze, judge the project put into operation after the production of products within a limited period of time whether there is a market for the products, as well as to take what kind of marketing strategy to achieve the sales target. The main tasks of market analysis are: analyzing and predicting the demand for the project products in the whole society; analyzing the market supply of similar products and competitors; preliminarily determining the scale of production; and preliminarily estimating the economic benefits of the project. Market analysis is one of the components of industrial development and industrial layout research. According to its content is divided into 3 categories: ① market demand forecast analysis. Including the present market demand estimation and forecast of future market capacity and product competitiveness. Usually using survey analysis, statistical analysis and related analysis and forecasting method; ② market demand level and various types of regional market demand analysis. That is, according to the characteristics of each market, population distribution, economic income, consumption habits, administrative divisions, best-selling brands, productive consumption, etc., to determine the different regions, different consumers and users of the amount of need, as well as transportation and sales costs. Generally, production and sales zoning, market zoning, market share and survey and analysis methods; ③ Estimated product life cycle and marketable time. That is, to predict the time the market needs, so that production and distribution activities and market demand for the most appropriate match. Through the market analysis can determine the future demand for products, varieties and duration; product sales and competitiveness; product specifications and varieties of changes and updates; product demand for regional distribution. In the study of industrial development and layout, market analysis helps to determine the level of development and development scale of regional industrial sectors or enterprises, timely adjustment of industrial structure; helps to adjust the product structure, improve competitiveness; helps to minimize the principle of transportation and production costs, the rational arrangement of industrial enterprises.

Question 2: What does market analysis include Market analysis has;

A marketing environment analysis

1 Macro-constraints in the enterprise marketing environment

A overall economic situation

B overall consumer dynamics

C industrial development policy

Market political, legal background

Whether favorable or unfavorable legal and political factors may affect the product market

2 Micro constraints in the marketing environment

Supplier-business relations of the company

3 Market overview

Current market sales

Maximum sales the market can possibly accommodate

Trends in the future size of the market

What brands are in competition with What are the brands that compete with this brand?

Is there any seasonality in the market

4 Summary of Marketing Environment Analysis

Opportunities and Threats

Strengths and Weaknesses

Key Issues

II Consumer Analysis

1 Overall Consumer Consumption Trend

2 Analysis of Existing Consumers

Total Existing Consumers

Existing consumers' age

Existing consumers' occupation

Existing consumers' income

3 Consumer behavior of the current consumers

Motivation for purchase

Purchase time

Frequency of purchase

Purchase quantity

4 Existing consumers' attitude

Favorite degree of product

Preference for the brand

Cognition of the brand

Question 3: What does industry analysis include and what is the purpose of industry analysis Industry analysis to grasp the prospects of the industry and avoid losses

Question 4: What are the methods of industry analysis The main content of industry analysis

(a) The basic situation analysis of the industry

Overview of the industry, historical review of industry development, analysis of the current situation and pattern of industry development, analysis of industry development trends, industry market capacity, sales growth rate status and trend forecasts, industry gross margin, return on net assets status and trend forecasts.

(B) General analysis of the industry's characteristics

1. Analysis of the market type of the industry (1) Complete competition; (2) Monopolistic competition; (3) Oligopoly; (4) Complete monopoly.

2. Economic cycle analysis of the industry

(1) Growth industries The state of motion of growth industries is independent of the cycle of the general level of economic activity and its amplitude, and these industries rely mainly on technological advances, the introduction of new products, and better quality services to achieve growth.　 (2) Cyclical industries The movement of cyclical industries is directly related to the economic cycle.　 (3) Defensive industries Defensive industries have relatively stable demand for their products and are not affected by economic cycles.

(C) Industry structure analysis

1. Harvard University created the SCP theory of industrial organization analysis The theory frames a systematic market structure (Structure) - market behavior (Conduct) - market performance (Performance) of the analytical framework, the theory for the study of the industry's internal market structure, the main market behavior and the market performance of the entire industry has a realistic and practical approach. The theory has practical significance for studying the internal market structure, market behavior of the main body and the market performance of the whole industry, and it is the classic theory for analyzing the industrial organization in industrial economics. In the SCP framework, the role of market structure is emphasized, and it is believed that market structure is the key factor determining market behavior and market performance, and market structure determines the behavior of enterprises in the market, and the market behavior of enterprises determines economic performance. Therefore, the way to improve market performance is to adjust the market structure through industrial policy.　The purpose of market analysis is to identify the changes in the various segments of the industry in order to reveal the opportunities and threats embedded in the changes. The analysis mainly includes: capacity and structure change of each product, capacity and structure change of each region, capacity and structure change of each consumer group.　2. Porter's Five Forces Model According to Michael E. Porter (Michael E. Porter), a famous American strategic management scholar, the analysis of the five forces is based on the following principles. Porter (Michael E. Porter), in an industry, there are five basic competitive forces, namely, potential entrants, substitutes, buyers, suppliers, and the industry's existing competitors against each other.

(1) Barriers to Entry Structural Barriers - Economies of Scale - Product Differentiation - Need for Capital - Switching Costs - Distribution Channels - Advantages Not Related to Economies of Scale. - *** Policies Behavioral barriers -Possible retaliation for entering the other's field Exit barriers -High specialization in fixed assets -Excessive exit costs -Closeness of synergistic relationships -Emotional barriers - *** and social constraints (2) Competition among existing firms in the same industry Reasons for competition: Numerous or evenly matched competitors in the industry High fixed or inventory costs Lack of product differentiation, low switching costs for users Substantial increase in production capacity Slow growth in the industry High barriers to exit Motivating factors for changes in counterbalancing patterns: Changes in the industry's life cycle Changes in the life cycle of the industry -- Innovations in corporate technology -- Changes in business practices -- Changes in management styles -- Changes in corporate strategies (3) Threat of substitutes Substitutes refer to those products that have the same or similar functions as the products in the industry. Including direct substitutes, indirect substitutes. In the field of high technology, substitution is often the main competition faced by enterprises.　The main factors of pressure from substitutes: (1) the profitability of substitutes; (2) the business strategy of substitute producers; (3) the switching cost of the buyer: the price paid by the customer when he switches from the use of the original product to the use of the substitute product. The higher the switching cost, the more it slows down the substitution process.　(4) Bargaining power of buyers Pressure from buyers depends on the following factors: Concentration of buyers Share of product in buyers' costs Standardization of products in the industry Switching costs Profitability of buyers Likelihood of backward integration of buyers Possibility of forward integration in the industry ...... >>

Question 5: What are the main aspects of industry analysis for securities investment? Specifically, you can start analyzing from the aspects of industry structure, industry boom, industry life cycle, industry market type and industrial policy.

1. The significance of industry analysis

Macroeconomic activity is the sum of industry economic activity. Industry analysis is a meso-level analysis between macroeconomic and microeconomic analysis. Industry analysis is the premise of the company's analysis, through industry analysis we can find the fastest growing industries in the near future, the leading companies in these industries if they are not overvalued, it is clear that we are the ideal variety of future investment; through industry analysis to find that is not recognized by the market, but the future of a considerable period of time to maintain a high rate of steady growth of the industry, which is what we can consider long-term investment in the industry.

2. Economic cycle and industry analysis

Changes in the industry boom situation with the overall changes in the national economy is related, but the degree of close relationship is not the same, according to which the industry can be divided into:

(1) growth industry

The movement of the growth industry is not related to the cycle of the total level of economic activity and its magnitude. The rate of increase in revenues in these industries does not appear to have a synchronized effect relative to the movement of the economic cycle, as they rely mainly on technological advances, the introduction of new products and better quality services, which often give them a growth pattern.

For example, the computer and photocopying industries have shown this pattern over the past few decades, as has the home appliance industry in the first 20 years of our history. The future of electronics, information, high-tech industries will also be growth pattern. The timing of buying and selling of growth industries is not good, because its stock price and the economic cycle has nothing to do with, therefore, from the technical trend and value evaluation point of view to choose a better time to buy.

(2) Cyclical industries

The movement of cyclical industries is directly related to the economic cycle. When the economy is on the upswing, these industries will follow its expansion; when the economy is in recession, these industries will fall accordingly.

The reason for this phenomenon is that when the economy rises, purchases of products related to these industries increase accordingly; when the economy falls, purchases of products related to these industries are delayed until after the economy rebounds. For example, consumer goods, durable goods manufacturing and other industries with high income elasticity of demand are typically cyclical.

(3) Defensive industries

Demand for products in these industries is relatively stable and is not affected by the recessionary phase of the economic cycle. It is for this reason that investments in them are income investments rather than capital gains investments. Sometimes, in a recession, defensive industries may actually increase, for example, the food industry and utilities are defensive industries. Because the demand for their products is less income elastic, the income of these companies is relatively stable.

3. Industry Life Cycle

Industry Life Cycle Chart

Start-up

Growth

Stabilization

Decline

Number of Vendors

Few

More

Less

Very few

Fewer

Price Levels

Low

Rising

Increasing

Stable

Decreasing

Competitive instruments

No

Price instruments

Non-price instruments

No

Market demand

Very little

Increasing

Stable

Decreasing

Profitability

Losses

Increased

Higher

Decreased

Investment Risk

Higher

Higher

Decreased

Lower

Typical Sectors

Genetic Engineering, Superconductors, Solar Energy

Home Computers,

Healthcare services, e-communication

telecommunications, software, consulting

Petroleum refining,

supermarkets,

utility power

railroads, mining

Investors can choose to invest according to the investment preferences of the investment varieties, from the point of view of the swing think about the selection of growth and stability of two periods of time in the industry is better.

4. The main factors in the rise and fall of the shadow industry

(1) the impact of technological progress on the industry

The impact of technological progress on the industry is huge, it will often give birth to a new industry, accelerate the decline of the old industry. For example, the use of lighters accelerated the decline of the match industry, the electric power industry to gradually replace the steam engine-powered industry, the emergence of large-scale integrated circuits to replace the transistor, so that the computer products have become lightweight, the price fell dramatically. Advantageous industries come with technological innovation, and new industries with technological advantages can quickly overtake and replace old ones. Older industries can extend their life cycle through technological innovation, or they can extend their life cycle through international transfer to less developed countries. Therefore, it is important to pay attention to these characteristics in the process of industry analysis.

Information technology, biotechnology, materials technology, energy technology, space technology.

(2) ***'s industrial policy

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Question 6: What is the difference between industry analysis and market analysis Market analysis is a part of industry analysis, industry analysis is more global, strategic, market analysis in general, market analysis within the industry.

Question 7: What parts of the industry environment analysis Macro-environmental changes require business managers to carefully analyze the political

Legal

environment, economic environment, technological environment, the social and cultural environment and other factors changes in the impact of the enterprise's own opportunities and crises, in order to take advantage of the opportunities to avoid or eliminate the crisis. The company has been able to make a lot of progress in the past few years. Only by grasping the trend of macro-environmental development and change on the basis of the trend, can the enterprise make the best decision in the specialized management and diversified development.

Macro-environment refers to a variety of environmental factors that will have an impact on the business management activities of all enterprises, which need to be analyzed in terms of the political and legal environment, economic environment, technological environment, social and cultural environment, etc., to find out the impact of these factors on the enterprise's business strategy.

The political and legal environment refers to the actual and potential impact on the production and management activities of the enterprise's political forces and production and management activities of the enterprise to limit and require the laws and regulations and other factors. The first thing to consider when choosing a business strategy is the stability and security of the political situation in the country and region where the enterprise is to be invested, and on this basis, the support of the local economy and the efficiency of government work should be emphasized. In order to promote the development of the local economy, generally speaking, the country and the local *** will introduce a series of preferential policies to attract investors, to provide enterprises with high-quality and efficient administrative services, and effectively protect the interests of enterprises. However, in some countries and regions, enterprises may encounter bureaucracy, excessive direct intervention, low efficiency and serious local protectionism in some local *** departments. Enterprises should choose a stable and secure political environment that can provide efficient and high-quality services. Enterprises operating internationally also need to consider the policies and attitudes of target countries towards foreign enterprises and foreign goods.

After China's accession to the WTO, the process of economic globalization has accelerated, and the legal environment has become more and more important to Chinese enterprises. When choosing a business strategy, enterprises should pay attention to the completeness of the legal system, the fairness of legal arbitration, and the stability of the legal system in the countries and regions where the enterprises to be invested are located. For enterprises engaging in internationalized business, while complying with the laws and regulations of different host countries, they should also comply with the same code of conduct worldwide***. Of course, enterprises in some countries and regions will also encounter some law enforcement agencies have laws, law enforcement laxity, illegal and uncorrected phenomenon, which will seriously constrain the development of enterprises. With the increase of international mutual investment, in order to provide investors with adequate legal protection, firm investment confidence, national and local *** must continue to improve the legal system, improve the investment norms, the formation of a good legal environment suitable for international capital flows.

The economic environment refers to factors that directly affect the survival and development of enterprises, such as the state and trend of national economic development, the economic system and its operation, and national economic policies and measures. Enterprises should pay close attention to the changes in national economic policies, because the impact of the economic policies formulated by *** on an industry and its enterprises can be either encouraging and protective, or restrictive and exclusionary. the Interim Provisions for the Promotion of Industrial Structure Adjustment issued by the State Council and implemented in December 2005, the "Guiding Catalogue for Industrial Structure Adjustment" is composed of three categories of catalogs: encouraging, restricting and eliminating. For encouraged industrial investment projects, the state formulates preferential policies to support, in order to eliminate bottlenecks for sustained economic development; for restricted projects, the state supervises the transformation and prohibits new construction; and for eliminated projects, the state prohibits investment, and can adopt policies such as high taxes and industry control, such as financial institutions can stop all forms of credit support, and relevant departments can revoke production licenses according to law.

The abundance of natural resources affects the success or failure of the invested industries to a certain extent. Such as the impact of the oil crisis, on the one hand, leading to higher prices of automotive fuel, car costs; on the other hand, the macroeconomic slowdown, consumer confidence index decline, the dual role of the two, the decline in automobile sales, automobile production decline, the automobile manufacturing industry has a strong impact. At the same time, the change of population size and structure of the enterprise industry choice more direct impact. Because, human demand is the premise of enterprise production, all production is for human service. Changes in the total population, different age composition, gender composition, cultural and educational levels, etc., will affect the composition of different needs, which in turn affects the corresponding market changes.

The rate of economic growth also has a significant impact on the direction in which companies choose to invest. In a period of rapid economic growth, the income of residents will have a corresponding increase in related industries will have a faster growth, which will give the enterprise input and product sales to provide good conditions, conducive to the growth and development of enterprises. On the contrary, when economic growth is delayed ...... >>

Question 8: What are the general analytical frameworks of industry research reports? Foresight Industry Research Institute, "2016-2021 China's urban landscaping industry market outlook and investment strategy planning analysis report"

Refer to it, useful please adopt!

Chapter 1: Overview of the development of China's urban landscaping industry

1.1 Overview of the urban landscaping industry

1.1.1 Definition of urban landscaping

1.1.2 Areas covered by the urban landscaping industry

1.1.3 Analysis of the benefits of the urban landscaping industry

(1) urban (1) Analysis of Ecological Benefits of Urban Landscaping

(2) Analysis of Social Benefits of Urban Landscaping

1.2 Development Background of Urban Landscaping Industry

1.2.1 Development Stage of Urban Landscaping Industry

1.2.2 Overall Characteristics of Urban Landscaping Industry

1.2.3 Influential Factors of Urban Landscaping Industry

(1) Favorable factors promoting the development of the industry

(2) Unfavorable factors affecting the development of the industry

1.3 Business mode of the urban landscaping industry

1.3.1 Undertaking of the landscaping business

1.3.2 Bidding for the organization of the landscaping industry

1.3.3 Formation of project team and implementation

1.3.4 Completion and Acceptance and Project Settlement

1.4 Operating Characteristics of Urban Landscaping Enterprises

1.4.1 Divided According to the Perspective of Industry Chain

(1) Specialized Operation of Urban Landscaping and Greening

(2) Integration of Urban Landscaping and Greening

1.4.2 Divided According to the Perspective of Client Groups

(1) Undertaking *** Input gardening projects

(2) Undertake social investment gardening projects

Chapter 2: Market Environment Analysis of China's Urban Landscaping Industry

2.1 Policy Environment Analysis of the Urban Landscaping Industry

2.1.1 Analysis of the Industry Management System

(1) Industry Authorities and Self-Regulatory Organizations

( (2) Qualification level and management of landscape construction

(3) Qualification level and management of landscape design

(4) Supervisory system of landscape engineering projects

2.1.2 Major laws, regulations and policies of the industry

(1) Interpretation of Urban Greening Regulations

(2) Interpretation of Measures for the Management of Urban Green Line

(3) (3) Interpretation of the Urban Residential Area Planning and Design Code

2.1.3 Analysis of Real Estate Regulation Policies

(1) Interpretation of Real Estate Regulation Policies 2013-2015

(2) Analysis of the Impact of Real Estate Regulation Policies on the Industry

2.2 Analysis of the Economic Environment of Urban Landscaping and Greening Industry

2.2.1 Analysis of the Domestic Macro Analysis of economic operation

(1) GDP growth

(2) Fixed asset investment

(3) Real estate investment

2.2.2 Analysis of China's economic situation in the first half of 2015

(1) China's economy declined inertially in the first quarter, and signs of stabilization in the second quarter are beginning to appear

(2) The three big Initial improvement in demand shows that the economy is gradually approaching the bottom of the cycle

(3) Price levels remain low, deflationary pressures will be gradually reduced

(4) Money supply endogenous to remain low

2.2.3 China's economic outlook and data outlook for the second half of 2015

(1) Difficult transition breeds new hope, and the expectation of a Darkness and bright flowers

(2) The second quarter and the annual economic indicators look forward

2.3 Analysis of the technical environment of the urban landscaping industry

2.3.1 Analysis of the planting technology of urban garden seedlings

(1) Nursery selection

(2) Ground preparation for the bed

(3) Selection of tree species

(4) Reasonable dense planting

(5) mixed way

(6) seedling transplantation

2.3.2 Analysis of urban landscape design technology

(1) the core of landscape design

(2) the spirit of the connotation of the landscape design

(3) the measures of landscape design

2.3.3 Analysis of the construction technology for urban landscape

2.3.3 Urban gardening Engineering construction technology analysis

(1) The traditional garden construction line release

(2) The application of total station in the precise line release of garden construction

(3) The importance of waterproofing and drainage treatment

2.3.4 Analysis of urban landscaping and greening maintenance technology

Chapter 3: Analysis of the industrial chain of China's urban landscaping industry

3.1.1 Analysis of the industrial chain of China's urban landscape industry

3.2.2 Analysis of the industrial chain of China's urban landscape industry

3.1 Introduction to the Industry Chain of Urban Landscaping and Greening Industry

3.1.1 Analysis of the Industry Chain of Urban Landscaping and Greening Industry

3.1.2 Influence of the Upper and Lower *** Industries on the Landscaping Industry

3.2 Analysis of the Demand for Production and Sales of Seedlings in Urban Landscaping and Greening

3.2.1 Analysis of the Characteristics of the Planting Industry of Seedlings in Urban Landscaping

3.2.2 Business Process of Urban Landscaping Seedling Planting

3.2.3 Current Market Situation of Urban Landscaping Seedling Planting Industry

(1) Planting Scale of Urban Landscaping Seedling Planting

(2) Sales Scale of Urban Landscaping Seedling Planting

(3) Sales Price of Urban Landscaping Seedling Planting

(4) Main Production and Sales Regions of Urban Landscaping Seedling Planting

(5) Main Production Enterprises of Urban Gardening Seedlings

3.3 Analysis of Urban Gardening and Landscaping Industry

3.3.1 Urban Gardening and Landscaping Business Process

3.3.2 Profitability of Urban Gardening and Landscaping Industry

3.3.3 Competition of Urban Gardening and Landscaping Industry ...... >>

Question 9: What is the difference between industry analysis and market analysis? What are the corresponding aspects? Can you give me an example? There are complementary places. Market analysis is part of the industry analysis, industry analysis is more global, strategic, market analysis in general, is the industry market analysis.

Question 10: What does career analysis include? (1) self-analysis, including career interest, career ability, personal traits, professional values

(2) career analysis, including family environment analysis, school environment analysis, social environment analysis, vocational environment analysis

(3) career positioning, you can determine the career goals, career development path through the SWOT analysis

(4) the plan to implement the program

(5) Assessment and adjustment, that is, the alternative program