How to make marketing channel decisions? Essay Question. How to answer?

The marketing channel is a unified association of producers, wholesalers, and retailers .

The processes of marketing channels include: physical processes (logistics), ownership processes, payment processes (payment flows), information, and promotional processes.　American marketing authority Philip Kotler: "marketing channel is a certain kind of goods or services from the producer to the consumer to move, to obtain this kind of goods or services ownership or help transfer its ownership of all enterprises or individuals. Simply put, the marketing channel is the specific channel or path of the transfer process of goods and services from producers to consumers.

Channel marketing strategies: (i) direct channel or indirect channel marketing strategy

(ii) long channel or short channel marketing strategy

(iii) wide channel or narrow channel marketing strategy

(iv) single marketing channel and multi-marketing channel strategy

(v) traditional marketing channel and vertical marketing channel strategy (Vertical Marketing system)