What are the characteristics of immoral management? Urgent! Please summarize the main points of the answer!

Enterprise ethics refers to the sum of moral consciousness, moral conscience, moral rules and moral behavior active in enterprise management. As a value concept, enterprise ethics is embodied in enterprise activities, including management ethics, business ethics, competition ethics, quality ethics and professional ethics.

1. Formation of ethical issues in enterprise management

Economic activity is the basic activity of human survival and development, and it is an activity that embodies human quality, especially spiritual quality, labor level and labor attitude. Its essence is the pursuit and realization of human value. As the cell of modern economic activities, enterprises are mainly composed of people and things, among which people are the main factor and living factor in productivity. The quality and mental outlook of an enterprise is actually the embodiment of the quality and mental outlook of employees. Enterprises in the modern sense are personalized enterprises, and the people who constitute the main body of enterprises have ethics. Therefore, the management of enterprises should also pay attention to ethics.

Morality is a social consciousness that relies on public opinion, tradition, habits and people's beliefs to maintain and regulate people's behavior, while ethics is a code of conduct that people should follow when dealing with mutual relations. They are consistent in essence and unified in people's social practice. People form complex social relations in daily production and life practice. Any individual is in a certain social relationship. They should associate with others, have contact, influence others or society, and conflict with others or society. Morality plays a role in adjusting the direction of personal behavior and the relationship between people according to certain social requirements. At the same time, people should get their own affirmation and development in social life. Morality, as a manifestation of people's special consciousness, is also a way for people to affirm and develop themselves. The production, operation and management activities of modern enterprises are all carried out in society, and their behavior is naturally restricted by moral factors.

With the development of modern social science and technology, social productivity has been greatly improved, and the overall quality of human beings has been rapidly improved. The requirements for enterprises and organizations that provide goods and services to mankind are getting higher and higher. In modern society, many enterprises aim at maximizing profits, and often despise sociality and humanism in business strategy and management. Some enterprises even do a lot of damage to nature by various means for their own benefit. Moreover, because the development of many enterprises is short-term, it has caused a series of consequences, such as global pollution, deterioration of human living environment, extinction of species and lack of resources, which has brought irreparable losses and seriously threatened the future survival and development of mankind. Now people begin to pay attention to the construction of enterprise ethics, which is to stop this traditional tendency of putting interests first and enterprises first, eliminate and prevent all kinds of disadvantages brought about by it, and make enterprises aware of their social responsibilities.

The behavior of an enterprise or organization is first restricted by national policies, laws and regulations. National policies play a guiding role in the development of enterprises, and laws and regulations constrain the behavior of enterprises. However, the laws and regulations formulated by people cannot cover all the contents of human life and constrain all human behaviors. The behavior they restrict is the basic behavior of human beings, and their standards are often the lowest. Sometimes, the formulation of laws and regulations is still lagging behind. Therefore, many enterprises often take advantage of the loopholes in the law or simply do not break the law, which is not conducive to the overall interests and long-term development of mankind.

As a non-mandatory social constraint mechanism, ethics is a kind of "soft constraint" compared with the "hard constraint" of law, but it is this characteristic that makes it ubiquitous in real social life, exerting a wide range of influence on people actively and invisibly, and playing a role that law cannot play. By strengthening the moral restraint mechanism, people's behavior can be changed from "heteronomy" to "self-discipline". For an enterprise, if ethics are thoroughly implemented in every action, it will consciously demand itself according to higher standards, making its development more in line with the requirements of human long-term survival and development.

With the development of society, the theory of enterprise management is constantly updated. At the beginning of the 20th century, management theory was in the stage of experience management. The improvement of labor productivity in enterprises lags far behind the development of science and technology, and the labor productivity and wages of workers are very low. In order to solve this contradiction, Taylor of the United States first put forward scientific management methods, which greatly improved the production efficiency. Based on the hypothesis of "economic man", this theory holds that all human actions are to satisfy their own self-interest to the maximum extent, and people work to get more economic rewards, ignoring people's emotional needs and lacking ethical research. The relationship between the manager and the managed is only regarded as a material relationship, but the psychological and moral relationship is ignored. This theory was soon replaced by the theory of behavioral science school. Mayo came to a conclusion through Hawthorne experiment: people are "social people", and the material benefits obtained by people in their work only play a secondary role in mobilizing people's enthusiasm. Employees pay more attention to getting along with and being respected by people around them in their work, and good interpersonal relationships play a decisive role in mobilizing production enthusiasm. This theory has increased the study of human nature, and attached importance to the stimulating effect of the psychological and moral factors of the managed person. Later, Maslow put forward the hierarchy of needs theory, further explored the internal factors of people, especially emphasized the importance of ethical factors, and pointed out that people's social needs, respect needs and self-realization needs are, in the final analysis, an internal value-ethical needs, which reflect people's values, pursuit of ideals and desire for harmonious interpersonal and moral relations. The satisfaction of moral requirements is a high-level incentive factor. In 1980s, William ouchi, a professor at the University of California, further affirmed the important position of moral factors in management. He put forward: "Trust, subtlety and intimacy between people, without which no society can succeed." Z theory emphasizes the creation of stable and harmonious interpersonal relationships in enterprises, which fully embodies the idea that subordinate value is the highest embodiment of management.

In a word, no matter from the internal and external environment of enterprises, it is urgent for enterprises to carry out ethical construction to adapt to the ever-developing social needs and human development needs.

2. The role of ethics in enterprise management

Ethics affects the development of enterprises with its unique social function. Within the enterprise, ethics, as a soft constraint to correct human behavior and interpersonal relationships, can make enterprise personnel clear a series of opposing moral categories and boundaries, such as good and evil, justice and injustice, so as to have a clear view of right and wrong, good and evil, and improve the moral level of work efficiency. Ethics, with its normative power, helps enterprises to establish overall values and carry forward the spirit of enterprise, which is helpful to rationalize group behavior and improve group performance. Without the general strengthening of moral quality, it will eventually hinder the strength and speed of enterprise development, and even lead the development of enterprises to a different path.

Ethics plays the following roles in enterprise management: 1. The ambitious enterprise goal points out the correct direction for the development of the enterprise. Taking the development of productive forces, improving economic benefits and linking the development of enterprises with the development of the country, the nation and even human society as the goals pursued by enterprises has given enterprises a solemn sense of mission and pointed out the direction for their development. 2. Improving the moral quality of employees is conducive to the allocation of human and material resources in enterprises. 3. Managers can mobilize the enthusiasm and creativity of employees through ethical means, which is beneficial for enterprises to be invincible in the fierce market competition. 4. The personality charm of managers can increase the cohesion of enterprises. The personality charm of managers is mainly determined by the moral quality of managers. It can generate prestige, make managers win the trust of employees and help communication between employees. It can produce appeal and appeal, make employees have a sense of belonging, security and responsibility, and further transform it into loyalty to enterprises and produce strong cohesion. 5. The ethical connotation of products is the guarantee for enterprises to stand on the society. Product quality, enterprise reputation and service are the three elements for an enterprise to stand on the society. The ethical connotation of products refers to the first-class product awareness, first-class service awareness and behavior of enterprises in the process of production and operation. 6. Paying attention to social benefits is the driving force for the long-term development of enterprises. Enterprises pay attention to social benefits while pursuing economic benefits. Enterprises not only provide high-quality products and services for the society, but also actively participate in social welfare activities, fulfill social obligations, complete social missions and establish a good corporate image. 7. Noble moral consciousness is the basis of competition and cooperation among enterprises.

3. Ethical issues in the process of enterprise management.

Ethics, as an important non-economic factor that restricts the development of enterprises, shows its importance and non-importance more and more.

Substitutability. Many problems in modern enterprise management involve ethical issues, and the existence of these problems has become an obstacle to the development of enterprises.

3. 1 Conflict between traditional morality and new morality

As a social consciousness, morality has a process of emergence, development and extinction, and there will be corresponding moral concepts in a specific historical environment. With the development of society and the change of environment, some inherited traditional moral values have not adapted to the requirements of the times, but their influence will still exist in a long or short period, which will have a greater or lesser impact on people's behavior. If the new moral values that adapt to the times have not been formed or have insufficient influence, people's thoughts and behaviors are often in a state of contradiction and confusion.

If this happens within the enterprise, it will also put managers in trouble. If we continue to follow the old moral concept, it is not in line with the development requirements of the times and is unfavorable to the development of enterprise law. If we adopt new moral concepts, it will cause constraints and even opposition from employees who still follow the old moral concepts, which is also the resistance to doing a good job. At this time, as a manager, we must proceed from the long-term development of the enterprise and resolutely overcome this resistance. First of all, managers should stand firm. Only when they stand firm can they influence others. Secondly, for those employees who stick to the old ideas, on the one hand, we should take advantage of the situation, such as inviting some people who are trusted by employees and have certain influence to give a public speech on the new ethics, or letting employees know through appropriate channels that the implementation of the new ethics will bring benefits to enterprises and individuals, so that employees can have a change in their understanding; On the other hand, it is necessary to take necessary reward and punishment measures to force the implementation of the new ethics, but it should be noted that the consequences of these reward and punishment measures must be closely related to the direct interests of the reward and punishment objects. In the use of rewards and punishments, you can use more rewards, because if you use improper punishment measures, it is easy to cause conflict and opposition. In addition, when employees can consciously follow the new moral standards, the use of rewards and punishments can be gradually diluted until it is cancelled.

3.2 moral dilemmas caused by different moral concepts caused by regional differences

The formation of morality is influenced by many factors, because different living environments, such as politics, economy and culture, will affect the formation of moral values in different countries and regions.

Nowadays, the trend of economic globalization is becoming more and more obvious. For enterprise managers, they have to face many internationalization problems, including ethical issues. For a multinational company, subsidiaries are located in many countries and regions, and the moral standards of these countries and regions cannot be completely consistent. Therefore, it is a very difficult problem for China companies to set up enterprises in a place with different cultural customs, whether to do as the Romans do instead of adopting their own methods. Facts have proved that it is not feasible to do as the Romans do or use local practices.

For multinational companies, if it is possible to establish a universal standard of moral action, it will be easier for enterprises to take action. As long as we abide by it, we can surpass the laws of different countries and help achieve consistent social justice. However, the problem lies in the reality of this idea. At present, the world trend is universality and overwork. On the one hand, it is a unified trend seen from the emergence of a large number of international organizations, on the other hand, it is a diversified trend of respecting nationalities, regions, religions, different industries and unique corporate cultures. It is not welcome to unilaterally impose universality on the other side without consultation, while blindly emphasizing pluralism risks falling into cultural relativism. The reality is that when what is considered right in one country may not be correct in other countries, and friction and trouble are caused by different ethical norms in different countries, it is also a problem to find out the same ethical norms based on some similarities. Generally speaking, the concept of "first" in any country has some dross, which should be abandoned, and some concepts that violate the basic moral standards of human beings should be reformed. In short, when dealing with such problems, we should not stick to the fixed model of any party, but look at the problem from a development perspective, learn from each other's strengths, and gradually standardize and institutionalize some common behaviors around the world so that groups or national teams participating in international activities can abide by them.

3.3 Management dilemma caused by highly different moral and legal requirements

Law and morality play a restrictive role in the behavior of enterprises. Law plays the most basic mandatory role, but some legal requirements are not as good as moral requirements, which are more in line with human survival and development. In addition, in the application of legal constraints, there are also hundreds of secrets and one sparse, and strengthening ethical and moral constraints is complementary to legal constraints.

Maximizing profits is the ultimate goal of enterprises, and to achieve this goal, some people think that nothing can be done as long as it is not illegal, and social ethics is useless to some enterprises and managers. Some enterprises are legal and unreasonable, and they do not meet the moral requirements. In the 20th century, Florida International Plasma Company often bought plasma from some backward countries and regions, and then resold it at a high price. When there is a big earthquake in Nicaragua, the company should immediately buy a batch of plasma from Africa at a low price and then sell it to Nicaragua at a high price to make high profits. The company's behavior is not illegal, and it also maximizes profits, but it violates the most basic humanitarianism and morality. The company's behavior was unanimously condemned by the American public and its business license was revoked by the local government.

With the improvement of public awareness, people will no longer sit idly by and ignore the unethical but not illegal behavior of enterprises. At present, in view of the goal of "maximizing the profits of enterprises", western theoretical circles have put forward a brand-new viewpoint, that is, the theory of corporate social responsibility "requires enterprises not only to pursue profits, but also to bear social responsibilities, and their unfair behavior should be legal, more reasonable and more ethical. Even if the enterprise gains high profits in a short period of time, it will eventually lose itself if its behavior lacks morality and is not recognized by the public. This irresponsible and profit-seeking, law-abiding but immoral practice can no longer adapt to the development of society. As a manager, you should be far-sighted, and it is worthwhile to sacrifice some immediate interests for the long-term interests and development of enterprises. As long as we can get the trust and support of the public, the business of the enterprise will surely flourish and profit will not be a problem.

3.4 How to treat the legitimate rights and interests of employees

As an important part of enterprise law, the protection of employees' legitimate rights and interests has become an indispensable part. In some enterprises, the legitimate rights and interests of employees have not been effectively valued and guaranteed, such as the right to freedom of speech, privacy and safe working environment. Relevant information shows that some American companies open employees' letters privately and eavesdrop on employees' private telephones on the grounds of ensuring trade secrets. In addition, the more serious problem is the maintenance of the legitimate rights and interests of employees in foreign-funded enterprises. In some diplomatic enterprises in China, foreign language managers punish our employees at will, and it often happens that people are searched for theft, which is also common in other underdeveloped countries. Even, some employees' basic survival rights are not guaranteed. 1April 1999, a fire broke out in a Taiwan-funded enterprise in Panyu, Guangdong. Dozens of workers were killed in the fire because the workshop door was locked to prevent workers from going out privately at ordinary times and without necessary fire-fighting facilities. As a member of the enterprise law, employees have the responsibility and obligation to abide by the reasonable rules and regulations of the enterprise. Acts that violate the legitimate rights and interests of employees like the above will only make employees feel sad and disappointed with the enterprise, and even openly resist it. As managers, we should not only care about the development of enterprises, but also pay attention to the care of employees. These concerns not only include the economy, but more importantly, the legitimate rights and interests of employees are guaranteed. Only in this way, employees will have a sense of security and belonging, and will sincerely contribute to the enterprise, which is conducive to the improvement of enterprise cohesion and centripetal force.

3.5 How to treat consumers correctly

As the end users of products and services, consumers have the right to choose what they need. "Consumers are God".

A slogan is deeply rooted in people's hearts. As an enterprise providing new products or services, it is faced with the problem of how to treat schools correctly.

At present, some enterprises firmly believe that production can not only satisfy consumption, but also create consumption. First of all, talk about the problem that production meets consumption. Many enterprises cheat or deceive consumers in order to sell their products or service desks. For example, exaggerating the performance of goods, avoiding the potential dangers of the goods themselves, so that consumers can't make a clear choice. It can be said that consumers can't rationally choose goods or services, and the main negative reason is that the information provided by enterprises is insufficient or distorted. The ongoing consumer movement in some western countries has put forward the slogan "consumers have the right to know", and some service industries in China have also put forward the promise of making consumers "clearly understand their consumption". Consumers around the world have gradually strengthened their awareness of safeguarding their own consumption rights and interests, which has put forward new ideas for enterprise pulse management, and how to let consumers really know their products or services.

In terms of creating demand, it is also worthy of deep thinking by enterprise managers. Some people's needs are reasonable, some are unreasonable and even harmful. For example, smoking is harmful to health, but there are still many tobacco companies, especially teenagers and women, trying to attract people to smoke in order to expand the market. We don't want demand to be generated in this way. With the improvement of human self-protection awareness and discrimination, these so-called created needs that endanger human health and safety and even human survival will only be condemned and suppressed, and such enterprises will eventually perish. It is reported that 1999, consumers who suffered from smoking in the United States sued the tobacco company in court, and the tobacco company lost the case, compensating consumers for losses of about 400 billion US dollars. How to develop the reasonable and healthy needs of human beings has become a moral problem for producers.

3.6 How to deal with the relationship with other enterprises

Enterprises are comfortable in the fierce competition environment. For their own survival and development, enterprise managers rack their brains, and some even take illegal or legal and unreasonable means. In the short term, sometimes some unfair competition means will bring temporary profits to enterprises, but with the improvement of the legal system and the society's emphasis on fair competition, these means will lose their effectiveness. Even now, unfair means may not work. If everyone participates in unfair competition, they will only lose both sides in the end. For example, in project bidding, all bidders bribe the person in charge of the tenderee, so that the winning bid exceeds the tenderee's ultimate bearing capacity, and the tenderee can only give them up, thus benefiting the third party. Therefore, in the long run, enterprises should strengthen their own competitive strength, work hard on the level and ability of providing services to the society, and make their own contributions to establishing a fair and just competitive environment. Only when all enterprises do this can society be in a healthy competitive state.

3.7 Enterprise managers' own ethical issues

Enterprise managers, as decision makers and behavior leaders of enterprises, their own ethical issues can not be ignored. In the recruitment of enterprise personnel and the promotion of internal personnel, some managers often take personal feelings as the starting point, choose nepotism and give priority to their relatives and friends. Regardless of whether their abilities are equivalent to the work they want to do, some people in the enterprise have low quality and cannot seek their own government. This not only affects the development of enterprises, but also affects the image of enterprises and managers themselves. In enterprise management, some managers lack the necessary sense of responsibility and always think of personal interests. Therefore, corruption, bribery, misappropriation of public funds and corruption are common among some people. The personal style of managers will affect the corporate atmosphere, so we must pay attention to it.

3.8 Enterprise employees' moral problems

Employees are the main body of production and business activities, and their moral status is also very important to the development of enterprises. It is a common problem that employees lack professional ethics and damage corporate image. Any enterprise that wants to succeed must have a good corporate image as a guarantee. Corporate image is shaped by all members of the enterprise, and the professional ethics of employees is an important factor. At present, the poor image of some enterprises is due to the lack of minimum professional ethics of individual employees. The attitude towards consumers is blunt, the behavior is rude, and even the behavior that hurts consumers appears. In addition, there are a large number of phenomena such as denial of service, which are violations and contempt for the legitimate rights and interests of consumers. Because these people have low professional ethics, the ultimate damage is the corporate image and interests.

In addition, many employees now have no feelings for the enterprise and a weak sense of responsibility. They are more concerned about their own material interests and are not interested in the development of enterprises. Some employees deliberately reveal the business secrets of enterprises for their own interests, which will put enterprises at a disadvantage in the competition and affect the acquisition of legitimate interests.

4. Ways to strengthen enterprise ethics construction

There are various ethical problems in the legal operation and management of enterprises. The solution of these problems needs to be completed by strengthening the construction of enterprise ethics, and it is necessary to test them from both inside and outside the enterprise at the same time in order to be more comprehensive and thorough. Within the enterprise, enterprise managers should clarify some vague and mistaken ideas, fully realize the dialectical relationship between enterprise ethics and building houses and profits, and carefully handle the relationship between interests and morality related to the survival and development of enterprises. At the same time, enterprises should strengthen moral education for employees and improve their moral realm.

4. 1 Strengthen social supervision and restrain corporate behavior.

As a member of society, enterprises are also under the supervision of society. The supervision of enterprises should be all-round supervision, which can be considered from three aspects: legal supervision, environmental supervision and self-supervision.

As a compulsory means of the state, legal means have supreme authority. Promoting moral construction by means of legal supervision can first improve the authority of morality. Morality is only a soft constraint on human behavior (including enterprise behavior). Only by raising some moral concepts into laws and relying on the coercive power of the state can they be universally recognized by the society, improve their authority and become the principle recognized by all members of society. Secondly, it can enhance the standardization of morality. Morality has obvious social effect, which is not only an abstract principle, but also must be transformed into a concrete and clear code of conduct. The formulation of legal provisions has institutionalized some moral requirements and made them have rules to follow. Specific restrictions on corporate behavior through legal forms can also regulate their behavior. Third, moral supervision can be strengthened. Morality is characterized by promoting good, but punishing evil is also an indispensable aspect. Legal supervision characterized by compulsion is a more severe means to treat malignant diseases. Supervising the behavior of enterprises will definitely deter all kinds of unethical behaviors. Legal supervision means can forcibly determine the value orientation of enterprise behavior and help to quickly reverse the state of enterprise behavior anomie.

Environmental supervision is an indispensable means to test whether enterprises fulfill their moral obligations. If the moral environment is too loose and not binding, it is not conducive to the implementation of moral behavior. Strict environmental supervision can nip in the bud, always supervise enterprises to abandon evil and do good, and accelerate the improvement of moral atmosphere. Environmental supervision includes three ways: first, communication supervision, that is, the mass media praise the good behavior of enterprises and condemn the bad behavior. This kind of supervision will undoubtedly have a great public opinion effect, which will make the society respect the good people and the despised wicked people, thus reminding enterprises to check their behavior from time to time. Second, interpersonal supervision. With the increase and change of moral environment space, the mobility and strangeness of interpersonal relationships within enterprises also increase accordingly, so it is necessary to strengthen interpersonal supervision. At present, the range of competitors, partners and customers of enterprises is getting wider and wider, and the behavior of enterprises is becoming more and more socialized. Only through mutual supervision can the behavior of enterprises further conform to ethical norms, which is conducive to expanding exchanges between enterprises and maintaining the normal order of social life. Third, organize supervision. Through the establishment of certain organizations (such as government, industry and non-government) to supervise corporate fans in an all-round way, the immoral behavior of enterprises has nowhere to hide, thus effectively promoting the improvement of daily behavior of enterprises.

Moral industry ultimately depends on specific personal behavior. If an individual's moral behavior is completed under supervision and coercion, it is not a real moral behavior. The basis of morality is the self-discipline of human spirit. Every moral subject needs to demand internal moral obligations from social moral requirements, and guide his social behavior with sound morality, so as to reach the realm of free will without crossing the line. Among them, the improvement of moral awareness, the cultivation of moral emotion, the tempering of moral will and the accumulation of moral accomplishment are all very important, and self-supervision is an indispensable link throughout them. Only under the constant self-comparison, self-reflection, prompting and supervision can enterprises continuously improve their moral realm and become individuals with high moral consciousness.

4.2 Enterprise managers should raise awareness and handle various relationships well.

4.2. 1 Handle the relationship between "righteousness" and "benefit"

The enterprise's emphasis on profit not only conforms to the principle of market economy, but also meets the needs of developing the national economy. If most enterprises in a country lose money, the whole national economy will be in trouble. Therefore, it is justified and ethical for enterprises to "stress profit" and "seek profit" However, the key to the problem is not "talking about profit" or "making profit", but how to "make profit". If profit-seeking is regarded as the ultimate goal of enterprise activities, then the ways, methods and approaches adopted by enterprises in the process of realizing enterprise interests are the means to achieve the goal. Enterprises "seeking profit" must adhere to the moral unity of purpose and means, that is, the good purpose must be achieved by good means, and the acquisition of benefits must be "properly taken" and "meaningfully used". This is an important moral principle that enterprises should follow in their production and business activities.

4.2.2 Handle the relationship between national interests and enterprises' own interests, long-term interests and current interests.

Enterprise is the cell of social economy, which is not only an independent entity with independent accounting, self-financing and independent operation, but also a part of the whole social national economy. Therefore, every enterprise always faces the contradiction between the national interests and the enterprise's own interests. Whether and to what extent enterprises give consideration to national interests in the process of production and operation is an objective standard for us to judge a corporate image. Enterprises should be guided by the principle of socialist collectivism, consciously safeguard and give consideration to national interests, and handle the dialectical relationship of social development. In addition, in the production and operation of enterprises, we must also handle the relationship between long-term interests and current interests of enterprises. Some enterprises, for the sake of petty profits, ignore national laws and regulations, ignore social merits, harm others and benefit themselves, and seek profits only, which will eventually ruin the development of enterprise law itself. As an enterprise manager, if he doesn't have a long-term vision, he only cares about immediate interests, covets profits and ignores the long-term interests of the enterprise, which is essentially extremely irresponsible for the survival and development of the enterprise. This short-term behavior of enterprises should be eliminated in the production and business activities of every enterprise.

4.2.3 Handle the relationship between competition and cooperation.

Competition is a prominent feature of market economy. Competition gives pressure and motivation to every enterprise, prompting enterprises to make continuous efforts and make positive progress in the face of fierce market competition: constantly improve themselves in all aspects of production, operation and management, enhance their strength, strive to be unbeaten in the competition and strive for the first place in the competition. The competition between enterprises objectively requires each of us to handle the relationship between enterprises. First of all, enterprises are equal competitors in the market, so the competition between enterprises must adhere to the moral principle of "fair competition"; Secondly, enterprises, as competitors, are not rivals on the battlefield, so market competition is against cheating and unscrupulous means; Thirdly, enterprises in the market are interdependent, which requires enterprises to talk about cooperation in competition and handle the relationship between competition and cooperation. "Respecting morality and abiding by the law, fair competition, unity and cooperation, and winning by strength" is an important content of enterprise moral construction under the condition of market economy, and it is the guarantee to standardize market order and ensure the orderly operation of the market.

4.2.4 Handle the relationship between corporate behavior and corporate behavior responsibility.

Any normal person should be responsible for his behavior and its consequences in social life, which is an important ethical rule in individual moral behavior. If we regard the enterprise as an independent subject, then this law is also applicable to the production and business activities of the enterprise. If the enterprise's behavior violates the law, it must bear legal responsibility; If an enterprise's behavior violates social morality, it should bear social responsibility. Therefore, in business management, enterprises must correctly handle the relationship between their actions and responsibilities, instead of just making money and ignoring the consequences of their actions. Only by clarifying the relationship between their actions and responsibilities can enterprises realize what they should do, what they can do and what they can't do, thus greatly improving their consciousness of respecting morality and obeying the law. At the same time, strengthening the understanding of the enterprise's own behavior responsibility is also conducive to the enterprise to cultivate product quality awareness. On the other hand, for those enterprises that manufacture fake and shoddy products, those enterprises that engage in business activities by illegal means, and those enterprises that make huge profits through fraud and inducement, we should intensify our crackdown, investigate their behavioral responsibilities and severely punish them according to law. To strengthen the moral construction of enterprises is to start with the sense of corporate responsibility, so as to finally achieve practical results.

4.3 Strengthen enterprise moral education and improve employees' moral realm.