How much do you know about the life cycle of an enterprise?

Generally speaking, the change law of enterprise life cycle is a long cycle, with a cycle of 12 years, which consists of four small cycles in different stages, each cycle is 3 years. To some extent, it coincides with the operating background of the economic cycle. In every recession stage, there are always a number of enterprises that fall down and a number of new enterprises are born. Although they have * * * the same law, but the change characteristics of each stage are not the same, thus dividing enterprises into three types:

1. Normal cycle operation sequence: rising period (3 years) → peak period (3 years) → stationary period (3 years) → low tide period (3 years). More than half of the enterprises are ordinary types of change, and the development of such enterprises is relatively stable, without ups and downs, so that not many people can even remember its name during the whole process.

2. The cyclic operation sequence of ups and downs: rising period (3 years) → peak period (3 years) → low tide period (3 years) → stable period (3 years). Enterprises with ups and downs are more complicated, and the development process is accompanied by ups and downs. Such enterprises often fall into the trough after experiencing glory, and may fall into the abyss because of a misjudgment of the economic situation or a mistake in investment decision. The once brilliant Nokia and Kodak are the characteristics of this ups and downs.

3. Operation sequence of dark cycle: decline period (3 years) → low tide period (3 years) → peak period (3 years) → stationary period (3 years). In the business cycle, the darkened enterprises reduce a rising period and increase a falling period. Such enterprises have been depressed for six years, and this situation will produce two kinds of mentality: either give up pessimistically and let it develop; Either burn one's bridges and make a last-ditch attempt, no matter what kind of mentality is not desirable, it is the best policy to recuperate temporarily and adjust the strategy.