Compare the similarities and differences between service marketing mix and traditional marketing mix.

1. Similarities between service marketing mix and traditional marketing mix

1, same goal

They all realize sales and create profits by discovering and meeting demand.

2, around the center is the same.

They are all consumer-centered and provide products and services around the needs of consumers.

Second, the difference between service marketing mix and traditional marketing mix

1, product

Traditional marketing mix: physical goods;

Service marketing mix: intangible services.

2. Channel

Traditional marketing mix: physical distribution channels;

Service marketing mix: physical distribution channel or electronic distribution channel.

3. price.

Traditional marketing mix: sales price cost;

Service marketing mix: sales cost and fertilizer price, trying to minimize the cost (time, energy, etc.). ) what customers spend in the process of purchasing and using services.