Traditional Culture Encyclopedia - Traditional virtues - What are the advantages of the catering applet?
What are the advantages of the catering applet?
I didn't get it.
The biggest advantage of the merchant's self-operated catering applet is that it is not drawn. Generally, you need to draw a restaurant when you are in a US delegation or hungry. In addition, all the background operations of the applet are managed by the merchants themselves, and all users are in their own hands. There will be no embarrassment of "taking off the shelf without a word" and some overlord clauses of "the store bullies customers".
Second, the development cost is low.
The development cost of catering applet is low, and no additional hardware equipment is needed. Small and medium-sized catering businesses can achieve the same function as joining the takeaway platform at low cost with the help of small programs!
Third, get rid of the restrictions of take-away platforms and improve profit margins.
After the take-away system is connected, the integrated marketing management is realized. Most importantly, the last traffic and members are left on their own platforms and recorded. After these data are recorded, through the detailed analysis of user behavior data, merchants can understand the real interests of users, and then carry out activities such as product recommendation according to users' preferences. It can be said that it completely gets rid of the restrictions of third-party take-away platforms, which greatly enhances the profit margin.
Fourth, a variety of marketing methods
Takeaway is actually a regional service, and merchant services can only reach people in specific areas, so it is very important to establish user loyalty. In our takeaway applet, we will provide new and old users with a variety of marketing games, including
Discount coupons, multi-person ordering, reservation and other functions can freely combine diversified marketing activities, which plays an important role in attracting users to retain, mining user value, promoting users' secondary consumption, and then comprehensively improving turnover.
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