How to carry out network promotion for physical stores

Based on the goods sold by the physical store, and the city where the physical store is located, to analyze how to carry out network promotion.

Explanation:

There are different strategies for different commodities. Commodities with no expiration limit, or commodities with a longer shelf life, can be promoted all over the country. Goods with shorter shelf life goods, or goods that are not suitable for long-distance transportation, can be promoted in the province, the city, the town and countryside, or the same city area.

The physical store is located in different cities, the mode of promotion is different, some places are not suitable for network promotion, such as underdeveloped areas of the network, or inconvenient transportation areas.

There are many platforms that can be utilized for network promotion, such as: Baidu Knowledge Promotion, Baidu Bidding Promotion, Baidu Natural Search (SEO), QQ Promotion, Email Promotion, Forum Promotion, Blog Promotion, WeChat Promotion, Microblog Promotion, Website Affiliate Promotion, Video Promotion and so on. A certain kind of promotion platform, there is a set of promotion strategy. Here is a brief description of the use of these platforms. ①, Baidu know promotion, is the use of Baidu Q&A mode, the keyword ask out, and then in the answer to the word. So that netizens searching for the word will know the meaning of what you want to express. Note that the question and answer do not get to use an account, can not be the same ip, the computer is not allowed to be the same. ②, Baidu bidding promotion, which is a paid promotional model, according to the high and low click bid, show a different location. Specific display location, is the Baidu search results on the left, the first 10 positions, links with Baidu promotional words. Or the right side of the position also has Baidu promotion. ③, Baidu natural search (seo), first of all, to make a website, optimize the keywords, the keywords optimized to the first page of Baidu, of course, when someone searches for the word, will see the optimization of the site's message. It is displayed in the location of the Baidu promotional display page below, the link after the word Baidu snapshot.

Promotion in the province, the city, this no matter what platform is utilized to promote , you have to locate the keywords. For example: the use of qq promotion, people are: Beijing people, then you can establish Beijing people QQ group, or join the Beijing QQ group, so that the target is Beijing people. In the example: to establish a website with seo methods of promotion, then you can optimize the city name + product keywords. For example: Beijing *** houses for rent, Beijing *** English tutoring, so set, Beijing people will search for this word, so the target is more positioning. Even if it is not Beijing people search for this word, when someone searches: see Beijing what what information .... will also not contact this person who sends information.