How can you cash in on short videos? What are the forms of short video cash?

Short video self-media cash path

Fan type: applicable to advertising revenue as the mainstream form of cash

1-beginning stage: when you first start to do the content needs a cold start from 0 to start accumulating fans of the stage, at this time the more important lies in content The form of polishing and the output of explosive content, the emergence of explosive is conducive to the rapid growth of fans

2-mid stage: after a certain accumulation of fans gradually advertisers began to put docking, if it is the jittery voice if the way through the star map to receive the order of the insurance, there will be a number of mature MCN agencies began to docking, the creators can look at the situation to consider joining the organization will join the content/operation/commercialization and other parts of the content/operation/commercialization of a certain amount of time to do the work of the organization. operation/commercialization and other parts of the help policy

3-mature stage: the content is more systematic, after exploring a set of mature model batch copy, short-term rapid outbreak, the formation of a certain degree of influence, fans to reach a certain amount of volume, a stable source of advertising every month, to achieve sustainable development of income, while you can with some live, design content, increase and fan Interactive Q&A, you can also try to carry goods

Advantages

Fan volume/base ceiling is high, can grow into a ten million large, especially the drama class and other universal crowd user account content is good after the fan growth is very fast ads to receive the single amount of money according to the fan level gradually increase, focus on the exposure, the transformation of the requirements of the reduction, it is easier to achieve the effect of the placement. It is easier to achieve the effect of placement

Disadvantage

Some types of accounts although fans grow fast, but the field is not vertical, the target group is not specialized in a wide range of creative content requirements, if you can not continue to produce high-quality content is prone to form a bottleneck period of the Darren/account of the short cycle, it is difficult to continue for a long time fire, it is recommended that the fire situation to seek a transition, such as the Moden Brothers transition to the entertainment industry, Chen Xiang six and a half transition to do film and television advertising revenue has a ceiling, according to the account of the energy of the people have a certain maximum limit

Fan type: applies to e-commerce revenue as the mainstream form of cash

1-early stage: can come up to carry attempts to accumulate e-commerce powder, cultivate the user's conversion habits. At the same time with the live broadcast, increase fans and bandwagon interaction, the fan requirements are not high

2-mid stage: there has been a fixed group of e-commerce conversion willing to continue to order in the account, optimize the selection of products, increase the form of product combinations, to give the user more affordable and choices to cultivate more repeat customers, to enhance the rate of repurchase

3-mature stage: there has been a stable e-commerce conversion of income and fan Group, from the stage of product selection to the stage of selecting the product, such as Li Jiaqi, Weiya, etc. In this stage, focus on product quality control and after-sales service, to give the user a real selling experience, shaping more die-hard fans.

Advantages

No need to accumulate, if the effect is good, you can quickly see the effect of the band, directly form a conversion, shorten the path of realization of the revenue ceiling, as long as you can bring the shipment, a single may break the limit of advertising revenue fan base is accurate, there is a direct conversion of the band demand

Disadvantages The growth of the fan base is not as fast as the advertising number, most of the e-commerce number of fan level is relatively not high in the early stages of the product advantage, it is difficult to form a barrier to sustainable development, easy to cause user loss need to take into account the supply chain selection ability, some of the creators of the content does not have the ability to consider joining the MCN to make up for the shortcomings of this