Contemporary communication studies on the division of communication channels are mainly?

Contemporary communication studies on the division of communication channels are divided into the following four main:?

1. Interpersonal communication. Interpersonal communication refers to self and others, person to person communication activities. The scale of interpersonal communication varies widely; a conversation between two people is interpersonal communication, as is a presentation in an auditorium of several thousand people.

Some writings on communication make a more detailed distinction, calling smaller scale interpersonal communication, such as face-to-face conversations between people, correspondence, telephone contact, etc., and larger scale group communication, such as public meetings, symposiums, speeches, negotiations, banquets, teas, dances, picnics, etc.

Some writings on communication make a more detailed distinction between interpersonal communication and group communication.

2, organizational communication . Organizational communication refers to the organization as a unit of internal or external communication activities, such as the organization's internal newspaper, radio, closed-circuit television, external exhibitions, sponsorship, celebrations, public service activities, open organizations.

Generally speaking, the scale of organizational communication is larger than interpersonal communication, but because the size of the organization varies greatly, so the scale of organizational communication is also far apart, a few people's small factory is an organization, more than a billion people in the country is also an organization, can not be generalized.?

3, mass communication . Mass communication refers to the use of the press, radio, television and other mass media of communication activities. Its communication channels include: newspapers, magazines, radio, television, movies and so on. This is the largest scale and scope of a kind of communication activities, social impact is also the most far-reaching.?

4, network communication . Network communication refers to the use of the Internet for public **** relations communication activities. Because the Internet has a fast speed, wide range, interactivity, low cost and other characteristics, to become the 21st century since the most rapid development of a way of communication.

Through the "live with goods" to see the importance of communication channels in brand planning and management:

The core point of brand planning and management is to organically combine the various elements of the planning to help enterprises maximize the degree of enhancement of brand equity, to complete one marketing goal after another, so that the enterprise can continue to develop in the market.

Brand planning and management is mainly from the design and planning of enterprise products, services, ideas and so on, so as to realize the exchange of personal and organizational behavior, then this process must be to meet the needs and desires of consumers, so the brand planning and management and the market are closely related to the link is very close.

From the birth of the live broadcast industry, more and more companies are through the way of live marketing to the product as well as the brand to promote publicity, and therefore also gave birth to a few highly popular netroots anchors, and this process we also called "live with goods".

In today's era of the king of the flow, the user group watching the live broadcast is very large, through the network anchor propaganda, will produce a lot of consumer behavior. In fact, this is the brand planning and management of the design and planning of channels, good and in line with the market publicity channels can quickly brand value and product value to consumers.

Today, so many companies are marketing in this way, in fact, is the communication media, channels for brand planning and management is very important, we can say that the communication channel is a part of the major development of modern society.

From ancient times communication is a way to form people's ideas, with the communication is more and more after the commercialization of the use of communication on the brand and product promotion role is very obvious, this is an essential part of the brand planning and management.

The continuous development of science and technology, so that the communication channels have become more and more diversified, but in general or the Internet and traditional industries for the deep integration of the results, but also the mass media in the Internet **** enjoyment and information transfer on the basis of the media communication to bring a new way of communication.

Not only is the live streaming with goods, a variety of short videos, small programs, etc. are now the popular channels for conversion of offline traffic, but also an important channel for brand planning and management.

The times are constantly evolving, the content of brand planning and management is also advancing with the times, the traditional marketing of enterprises in the past may be the event marketing, advertising and marketing and other more common ways, and now along with the Internet, attracting traffic planning is the most important need for enterprises, and can also help the enterprise's brand to spread very quickly and widely, so that the enterprise's value can be passed on to the consumers, resulting in more The company's branding is also very popular with consumers.