On-line promotion Shanxi one hundred kinds of products

1, enterprise website publicity. Enterprise website is the gateway to the company's product promotion. Most of the potential customers are generally through the corporate website to understand the product, so companies should attach great importance to the construction of the website. The website display product pictures must be clear, the display content must be able to cause customer attention. Of course, the enterprise website to publicize products is also a double-edged sword. The more detailed the website is about the product, the more comprehensive the customer's understanding of the product, but this information will also be understood and utilized by competitors. Therefore, when introducing products on the website, you need to balance the relationship between customers and competitors.

2, search engine marketing. Every day on the network is a massive amount of information, want to filter out in this we need, only with the help of search engines, search keywords to appear in the results we want. The use of search engines for product marketing and promotion, you can make their product information on the Internet rankings, thus attracting the attention of consumers, and promote customer inquiries transaction. The current product search engine marketing has two methods of operation, one SEO, the other is SEM, the difference between the two is that the former requires a certain degree of technology, and slow results, the advantage of stability, once the product information ranked up, it will always be there and play its marketing effect. The latter belongs to the paid channels, as long as the money, you can let the product information on the first page of the search engine, but its effect is not stable, once the counterparts bid higher, the first page of the product information is the peer, and the bidding account has no money, all the information on the product will be off the shelf, the network can no longer be found on the product of a little bit of information.

3, soft marketing. Products for soft marketing promotion is a new means and methods of publicity in recent years with the emergence of the Internet, that is, the product's marketing information is implanted in the content of the article, the reader can see the implantation of product marketing information at the same time as the content of the article, and subconsciously influence the reader's decision. This online marketing method is very easy to obtain customer recognition, and it is also more targeted, readers of this type of article content are generally have the need for potential customers, can improve the conversion rate of the product and the turnover rate.

4, word of mouth. The development of the Internet provides a variety of new channels for information dissemination. While traditional media are still spreading information on a large scale, new communication channels based on Internet technology, such as news media websites and video platforms, etc., individuals are able to find content they are interested in on these platforms and spread it quickly. Consumers have the initiative to gather information through channels. Consumers praise the product and achieve the purpose of word-of-mouth publicity.