Counting Ten Elements in Game Operation

Counting Ten Elements in Game Operation

What is game operation? Game operation is the process of bringing a game to the market. Through the operation of the product, users can become loyal users of the game from knowing and understanding the actual online operation, and at the same time, through a series of marketing means, they can increase the number of online users and stimulate consumption growth and profit. But most people generally know how to operate, mainly focusing on market planning. In fact, running a game includes ten elements. Please see my analysis one by one below. For more information, please continue to pay attention to our fresh graduates training network.

First, the system is prepared.

Hardware refers to server preparation, including server operating system installation and SQL database software installation. Software refers to the server-side software preparation and game client-side preparation of the game.

Second, the official website construction

Official website is one of the most important channels for operators to face players. At the same time, official website also carries many functions, such as news release, data search, game download, player interaction and so on. In addition, the forum is also included in official website.

Third, soft text propaganda.

Usually, soft articles are divided into official website soft articles and media soft articles from the distribution channels. Official website Soft Text was published in official website. For existing players, media soft text was published in various online media and print media, not only for existing players, but also for other players. According to the types of soft articles, they can be divided into business news, official announcements, activity announcements, system announcements, customer service announcements, public relations news and so on.

Fourth, advertising.

It is divided into online media advertisements, print media advertisements and public advertisements. Online media advertisements are advertisements placed in various online media, official website, software and other channels; Print advertisements are advertisements published in magazines; Public advertisements are posted on car bodies, billboards and other ways. In addition, sending EDM by mail can also be regarded as a way of advertising.

Verb (abbreviation for verb) activity

Including online activities and offline activities, online activities are in-game activities, which can be inherent in the game or planned activities, and developers will add them accordingly; Offline activities can be carried out in websites, forums, internet cafes, software stores and other places, and the activities are also varied.

Sixth, push

The ground promotion mainly lies in places where players are concentrated, such as Internet cafes, schools and software stores. The way of ground promotion is nothing more than poster posting, Internet cafe activities, Internet cafe desktop promotion, peripheral product giving, leaflet sending and client installation. The popular partition operation can also be classified as the push part.

Seven, customer service system

Customer service is a general term, which is usually divided into telephone customer service, forum customer service and online GM.

Eight. channel

There are three types: physical card channel, virtual card channel and telecom value-added service. Generally, large online game operators will build their own physical card channels, such as Netease, Shanda, Jinshan and NetDragon. At that time, Shanda made the card directly enter the Internet cafe system through the breakthrough of traditional channels, which laid the foundation for the success of Legend. Small and medium-sized operating companies can realize channel distribution by cooperating with large channel providers, such as Wang Jun, Federated States, Jinghe and so on in China. The virtual card channel is mainly realized through the card selling platform. Telecom value-added is to cooperate with telecom operators such as China Telecom, China Netcom, China Mobile and China Unicom to purchase cards by telephone or SMS.

IX. Cross-industry cooperation

There are many ways of cross-industry cooperation, and there are many industries that can cooperate, but websites and fast-moving industries are generally the most, such as drinks, convenience and snacks. , but also depends on the type of game. Common' cooperation' includes: importing website members, printing card numbers or lottery tickets of game characters and novices on the packaging of drinks or instant noodles, authorizing the production of doll keychain badges by game images, and exchanging resources.

X. strategic alliance

Strategic alliance belongs to the advanced stage of operation, which requires that the awareness of game products and alliance products is basically the same, and the user groups overlap, so as to promote each other in the marketing and operation of both products and achieve the goal of mutual benefit. For example, the cooperation between World of Warcraft and Coca-Cola is a strategic alliance. Many domestic game signing stars are spokesmen. Although most of them involve hype, they can also be classified as strategic alliances, because stars themselves have many fans. Stars improve their knowledge by signing endorsements, and operators and stars are mutually beneficial.

Running a game is far from being as simple as imagined. It involves many levels, and the first eight of the above ten items are indispensable. Just like the eight plates of a bucket, the water always stays in the position of the shortest plate. If the main strategy of the game is compared to the soul of the game, then the product manager is the brain of the game. Only when the brain understands and unifies the soul can a game stand in the forest of online game industry, such as Jinsong rising from the ground and standing out from the crowd.

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