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Personal Information Protection Law clarifies the information push to individuals through automated decision-making, detailed as follows:

I. Background and purpose of the Personal Information Protection Law:

The Personal Information Protection Law is designed to protect the security of personal information and safeguard the Citizens' legitimate rights and interests and enacted the law. In the age of digitalization the collection storage processing and use of personal information has become part of daily life. Pushing information to individuals through automated decision-making involves a balance between the individual's right to privacy and information autonomy, and therefore requires clear provisions for the individual's right to choose and an opt-out mechanism.

II. Definition and Characteristics of Automated Decision-Making Approach:

Automated decision-making approach refers to analyzing and judging personal data through computer algorithms, artificial intelligence, and other technologies, so as to make a decision or recommendation about an individual. Compared with traditional manual decision-making methods, automated decision-making methods are efficient and fast, but they also suffer from difficulty in interpretation, lack of transparency and low personal involvement.

Third, the importance of a clear right of choice and an opt-out mechanism:

The collection and use of personal information must comply with the principle of lawfulness and legitimacy, and individuals should enjoy the right of choice and control over their personal information. By pushing information to individuals through automated decision-making, a clear right of choice and opt-out mechanism can ensure individuals' right to know, participate and make decisions about the content of the push, thus realizing the personalization of the information push and the improvement of the quality of service.

Fourth, to provide clear choice:

According to the provisions of the Personal Information Protection Law, to push information to individuals through automated decision-making, must provide clear choice. Specifically individuals should have the right to choose whether or not to accept information pushed as a result of automated decision-making, which can be done through switch settings, blocking specific types of information, etc., rather than passively accepting information pushed.

Fifth, the design of a reasonable opt-out mechanism:

In addition to providing the right to choose, the Personal Information Protection Law also requires that a reasonable opt-out mechanism should be designed when information is pushed to individuals through automated decision-making. Individuals have the right to opt out of information push at any time and no longer receive relevant information. This can be achieved by providing clear unsubscribe channels, setting up reminders and alerts, etc.