Business is getting worse. What should we do?

Money is getting harder and harder to earn, which can't change the current situation of the market. Therefore, only by changing ourselves and solving this problem, we must find a new way and dare to face the challenges of new things. Because of the arrival of the e-commerce era, many physical industries are in the adjustment period of industrial structure. Some stores know how to combine with new retail perfectly, while others disappear in this transformation.

In the past, you needed courage and hard work to make money, mainly because you dared to think and gamble. Perhaps success is a piece of cake, but in today's knowledge economy era, this kind of thing no longer exists. Many businessmen of the older generation have no education and make a fortune on their own initiative. When they run a business, they will feel that they can't do without professional knowledge, and then they will actively study and constantly improve their academic qualifications. The development of the Internet era requires more and more people who want to do business and make money, including comprehensive abilities such as knowledge level, cultural level, cognition, thinking and vision. If your ability can't keep up with the development of this era, you will definitely not make money. Not only that, but your logic of making money will also change.

What needs to be known is that at present, the proportion of large-scale consumption of the public is too large, and high housing prices have greatly reduced a lot of spending power. Coupled with the massive consumption of education, medicine and automobiles, there is little money left for people to spend freely, and consumers' spending power has declined, so it is naturally difficult for everyone to make money to do business and form a cycle. In this case, you need to be clear about two points that must be recognized under the development of this era. First, the change of business model. The business model of many traditional businesses is "paying with one hand and delivering with the other", but with the in-depth development of the Internet era, this business model has long been unsuitable for the current market environment.

The most powerful competitor of traditional business model is e-commerce. Now, people can solve it very conveniently by searching for customized purchases on the Internet. At the same time, they can "shop around" and choose the price and quality they are satisfied with, so they don't have to "waste their breath" to bargain with the physical store merchants.

First of all, there is no cost for internet merchants, such as the rent of physical stores, the salary of employees, customer relationship maintenance fees, various taxes and so on. Relatively speaking, the profit of the traditional business model is much lower. Therefore, only in the business model to find a new "way out", such as the current new retail model, online drainage to offline, synchronous operation. In this case, the number of consumers will also increase greatly.

The second is the reorganization of business model. What does this mean? In fact, it is a change in business model. The simplest way is to reduce costs, reduce costs as much as possible under the condition of ensuring quality, and gain certain advantages in price. For new entrants, this method is the best killer. Win the favor of consumers with low price and high quality, and choose to make money through follow-up services instead of front-end products. The most important thing about this model is that competitors can't imitate it easily, because if the cost can't be accurately controlled, it will cause losses, and it will not be worth the loss.

The reorganization of these business models is actually based on the insight into the potential needs of human nature. As long as it can meet the needs of human nature, the business model can be freely reorganized. In this competition, the threshold for making money has actually increased a little, just like the passing score in the past was 60 points, and now it has become 70 points. If you are not careful, you will be left behind.