Types included in traditional marketing concepts

The concepts of production, product, promotion, marketing and social marketing.

1, the concept of production: the production period is at the end of 19 and the beginning of the 20th century, and the background is that the supply is relatively insufficient and the competition among sellers is favorable (seller's market).

2. Product concept: It came into being in the early 20th century under the background of relatively insufficient supply and favorable competition among sellers (seller's market). The value concept is that consumers like high-quality, multi-functional and distinctive products best, and the realization means is that enterprises are committed to producing high-quality products and constantly improving them.

3. Marketing concept: It came into being in 1930s and 1940s, and background capitalism changed from "seller's market" to "buyer's market".

4. Marketing concept: It came into being in 1950s, with the buyer's market as the background, and the traditional concept was challenged.

5. The concept of social marketing: It was born in 1970s, with the background of outstanding social problems such as environmental damage and energy shortage.