Why can Gree Air Conditioning successfully check its marketing channels and refuse to cooperate with supermarkets?

The success of Gree air-conditioning is due to the fact that Gree air-conditioning has been ranked first in China for many years, which not only benefits from the excellent products and brand strength of Gree air-conditioning, but also benefits from Gree's unique channel model.

Gree Dong Mingzhu, faced with various pressures, made a decision, preferring to give up Gome 150 terminal sales market rather than compromise. On the other hand, it actively opened stores all over the country, supported stores and recruited dealers, which opened up another battlefield, with sales increasing by 37% that year.