What are the old brands?

Old brands include Wuliangye, LU ZHOU LAO JIAO CO.,LTD, Yanghe, Fenjiu, Tsingtao Brewery, Tongrentang, Wanglaoji, China Tea, Sanyuan and Daoxiang Village.

Time-honored brands present two major trends of innovation and development. One is to integrate with traditional culture, skills and festivals to achieve common development. The other is to keep up with fashion trends and attach importance to innovative gameplay such as IP joint names. The rare and unique traditional production technology of time-honored brand is one of its core competitiveness. With consumers' attention to traditional festival culture, the combination with traditional cultural elements such as history and zodiac is the key to brand's new charm.

Wuliangye

In A.D. 1368, Chen Jicheng Yao, a native of Yibin, summed up Chen's secret recipe, which was called "miscellaneous grains wine", and was renamed "Wuliangye" by Juren in the late Qing Dynasty. Wuliangye is now brewed by Yibin Wuliangye Group Co., Ltd. The brand value of Wuliangye in 20 13 years was evaluated as 69.2 billion yuan by Food Industry Monthly. Wuliangye is one of the top liquors in China and one of the three famous liquors in China.

Luzhou Laojiao

LU ZHOU LAO JIAO CO.,LTD Co., Ltd. originated from Luzhou, Sichuan, a Chinese wine city, and is the "originator of Luzhou flavor and master of wine". Its 1573 national treasure cellar group 1996 became the first batch of national key cultural relics protection units in the industry, and its traditional wine-making technology was selected into the first batch of national intangible cultural heritage lists in 2006, which was internationally called "double national treasure units". Its product, Guojiao 1573, is known as "Brewing of Living Cultural Relics" and "China Liquor Appreciation Standard Liquor".

Yanghe river

Jiangsu Yanghe Winery Co., Ltd. is located in Yanghe New District, Suqian City, Jiangsu Province. Yanghe New District is located at the junction of Sucheng District, suyu district and Siyang County, Suqian City, Jiangsu Province. Close to Xuhuai expressway, backed by Beijing-Hangzhou Grand Canal and Suzhou-Huaihe Railway. Winery traffic is smooth, the wine industry is prosperous, and the market is prosperous.