Traditional Culture Encyclopedia - Traditional virtues - Three mainstream modes of live broadcast with goods
Three mainstream modes of live broadcast with goods
1. Store live broadcast mode Store live broadcast is to directly broadcast goods to everyone in the store with the offline store as the live broadcast scene. The biggest advantage of live broadcast is authenticity and reliability. Live products are visible to users, and shops can directly show them to users, which greatly improves users' trust in themselves!
2.KOL Live Mode KOL Live is simply understood as a celebrity live broadcast on the head line. They have the right to speak and influence in specific fields and can easily guide users' consumption concepts. KOL live broadcast generally adopts the mode of commercial cooperation. Merchants will take the initiative to find KOL to finalize the goods and prices.
3. Commission cooperation mode This is a mode for many novices to choose live e-commerce. It is mainly a merchant product that cooperates with commodity platforms to obtain merchant commission income. The general platform will provide many kinds of goods, and there are still many choices for novices.
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