What is the new retail model?

The new retail model is a new retail model in which enterprises use the Internet to upgrade the production, circulation and sales of goods and integrate online services, offline experience and logistics.

In many media, the new retail model of enterprises is often mentioned, which is regarded as a major change in the circulation industry. So what does the new retail model mean? Let's get to know each other.

Details 0 1 Individuals and enterprises rely on the Internet and use advanced technologies such as big data and artificial intelligence to upgrade the production, circulation and sales processes of commodities, thus reshaping the business structure and ecological circle and deeply integrating online services, offline experiences and modern logistics.

In the future, the e-commerce platform will have new development, and the combination of online and offline and logistics will generate new retail. Online refers to the cloud platform, and offline refers to the sales stores or manufacturers. The new logistics eliminates inventory and reduces the amount of goods stored.

The business ecological components of "new retail" will cover many aspects, such as online pages, physical storefronts, payment terminals, data systems, logistics platforms and marketing paths. , and embedded shopping, entertainment, reading, learning and other diversified functions. In this way, the four capabilities of online service, offline experience, financial support and logistics support can be improved in an all-round way, so that consumers' requirements for convenience and comfort can be better met in the shopping process, and then users can be increased.

Through the efficient integration of online and offline platforms, tangible and intangible resources, enterprises eliminate all kinds of barriers between retail channels in an omni-channel way, blur the existing boundaries of various subjects in business processes, break down the realistic barriers such as time-space boundaries and product boundaries existing in traditional business models in the past, promote the rational and smooth flow of people, capital, information, technology and goods, and realize the interconnection and sharing of the entire business ecological chain.

The important foundation for the existence and development of the "new retail" business model stems from the gradual improvement of people's requirements for personalization, immediacy, convenience, interactivity, accuracy and fragmentation in the shopping process, and meeting these needs depends on the "intelligent" shopping method to a certain extent. What is certain is that in the era of "new retail" with product upgrading, channel integration and customer first, people's shopping processes and shopping scenes will certainly have typical "intelligent" characteristics.