How is interest e-commerce formed? Recently, I have always seen the word interest e-commerce on the Internet.

The president of Tik Tok e-commerce explained the reasons for the formation of interested e-commerce at the "Tik Tok e-commerce ecological conference" on April 8.

The first is the popularity of short videos and live broadcasts. People's shopping needs are within reach, and the details of goods can be clearly seen in mobile phones, and the decision-making threshold is correspondingly lowered.

Second, mature interest recommendation technology promotes the accurate display of goods, which can give businesses that could not be discovered in the past more opportunities to reach consumers and further improve the chances of transactions. The third is the emergence of excellent content creators. Many high-quality products can be better displayed to consumers through the excavation of excellent content creators.