The history of private education, the history of private education?

Public education represents the foundation of education, which indicates the future of education.

Around 525 BC, 30-year-old Confucius began to study privately and enrolled students extensively, breaking the monopoly of slave owners and nobles on school education and expanding the scope of education to civilians.

Confucius can be said to be the originator of private school education. Confucianism and educational ideas benefited the society at that time and still affect China people from generation to generation.

The root of private school education lies in the "blood" of free thought and a hundred schools of thought contend.

More than 2,000 years later, in the 70-year development of New China, what kind of cultural essence has private education inherited, what kind of blockade it has experienced, what kind of achievements it has made and what kind of future it has? There are several stories about private education. I want to talk about it one by one.

From the end of 1970s to 1980s: Private education "came back to life" After the founding of New China, social transformation came, and the public ownership economic structure implemented made private education "disappear" for nearly 30 years.

During the period of 1978, the spring breeze of reform and opening up spread all over China. Comrade Deng Xiaoping said at the opening ceremony of the National Conference on Science and Technology: "Education is not just a matter for the education sector. All walks of life should support and vigorously set up education.

The seeds of private education began to take root in this year, and remedial classes and cram schools organized by retired teachers gradually appeared in first-tier cities such as Beishangguang.

1983, Cai Guangtian, a teacher who retired from Shanghai University, was already an old man of 6 1 year.

"Until I retire, I am mortal and have nothing.

In an interview, the old man commented on his life before retirement.

Teacher Cai Guangtian.

After retirement, facing the spring breeze of reform and development, he suddenly had insight. China's reform and opening up can only absorb the science and culture of western developed countries through foreign languages.

Moreover, many young people in Shanghai want to learn a foreign language, but there is no door to learn it.

Seeing this demand, he immediately got ready and started a private striker training college from scratch, specializing in foreign language counseling.

He borrowed seven or eight flat classrooms from the school, bought a second-hand hand mimeograph machine from his pocket, and asked a retired teacher for help.

Two old gentlemen printed advertisements during the day and posted leaflets in plastic buckets on the streets by bike at night.

To Cai Lao's surprise, the first training course attracted 50 students to sign up.

The first cram school, he was like taking care of a newborn baby, and the teacher was in class. He has been around, studying with the teacher how to improve teaching after class.

After the first class, most students feel valuable. The second enrollment was word of mouth, and there were more than 300 students at once.

In this way, the number of students entering the training institutions is like snowballing.

1990 or so, with more than 400 classes and more than 20,000 students, it was the largest foreign language learning school in Shanghai at that time.

In addition to some college students, people from all walks of life in society, that is, scientific and technological personnel, teachers, education teachers, doctors, corporate executives, TV announcers and so on. , have joined the tide of English learning.

Teacher Hu Wei, who works in Shanghai Institute of Educational Sciences, said, "At that time, I deeply felt my lack of foreign language ability, so I also went to an amateur college to learn new concept English and felt the vitality of private education at that time.

At that time, excellent public school teachers "walked out of the mountains" to run schools, and cram schools and remedial classes became the first in private education.

The gradual recovery of private education is full of vitality, from which young people have gained infinite hope for the future.

In the 1990s, coincidentally, in the early 1990s, the punishment of "Yu Peking University teacher set up a cram school privately, and I want to report it" appeared on Peking University campus for three consecutive days. The criticism on Twitter hurt Yu's heart, and soon he left Peking University and started his own business without telling his family.

Later, the well-known story of New Oriental and its development began from then on.

199 1 year, there was an upsurge of studying abroad in China. There are 50 students and 49 students in Yu's college class. Only Yu Lao is teaching at Peking University, training in English while teaching, thinking that he can make up his tuition and go abroad.

Unexpectedly, I finally received a notice of punishment from Peking University.

The salary of teaching at Peking University simply couldn't support his dream of studying abroad, so Mr. Yu simply retired and started a business to save money to go abroad.

But to Yu's surprise, a few years later, New Oriental developed rapidly and became a unicorn in the overseas training field.

Its birth may come from "accident", but in the era of overseas fever and English fever, coupled with unique training methods, this "accident" has gradually become "necessity".

The class of New Oriental jokes is impressive. Once I heard students laughing from time to time in the classroom. I know that everyone is a teacher of New Oriental.

This is in sharp contrast with the education of New Oriental and ordinary schools at that time, and it has its own brand advantage.

Yu Hongmin, founder of New Oriental

New Oriental was born in 1993. This year, Xiong Yin, a bridge teacher from Chongqing Jiaotong University, came to Peking University as a visiting scholar. He happened to meet the enrollment of the Central Conservatory of Music and was admitted under the drive of interest. He passed the exam and was admitted.

Looking at the start of school, Xiong Yin couldn't afford the tuition of 4,000 yuan at that time.

He thought of a way: since he can play the guitar, why not teach others to play the guitar and make money through training? After that, he earned enough tuition and successfully entered the Central Conservatory of Music.

While studying and training, he met many famous musicians in the Central Conservatory of Music.

1994, giant education was born.

Therefore, the schools that started guitar training began to develop rapidly and expanded to comprehensive training facilities.

10 years later, in 2004, the giant owned more than 100 branches in Tianzhong, and the anniversary celebration of 10 was held directly in the Great Hall of the People, which was worthy of being the "big brother" of many educational brands later.

At that time, New Oriental also gained a 50% share of the study abroad market in China.

The ambition to go public sprouted in Yu Yu's heart at the same time.

In the 1990s, there were not many private education enterprises, and the relative competition was relatively small. In addition, the state encourages the rise of private education, which also makes this era a "fertile ground for breeding unicorns."

Xiong Yin, founder of Giant Education

However, it is easy to protect the mountains and rivers, but difficult to protect them.

In the organization of New Oriental and Giant at that time, there was a "time bomb"-family management.

New Oriental once fell into a huge loophole in the development of "family-owned" enterprises, but after Yu Lao realized the seriousness of the matter, he reluctantly shouted to his relatives, including his mother, and Xiong Yin never looked back.

At that time, another young educational unicorn was being "cultivated".

A young man named Zhang Bangxin, born after 80s, started a training class.

The arrival of the new century: after science and technology put wings on education and became a graduate student at Peking University, Zhang Bangxin from a rural family began to work as a tutor to earn living expenses.

The real top student is good at asking exciting questions.

In the process of being a mentor, this young group began to ask questions to their own souls.

"How can a child be a tutor for two hours if he can't learn well in school five days a week?" After meditation, Zhang Bangxin suddenly had a flash of light. If the two-hour tutorial is only to impart knowledge and do addition, it is equivalent to "five days and two hours", and the learning effect is naturally limited.

But in these two hours, if we can change the state of students at school from Monday to Friday and improve their learning efficiency at school, that will be more valuable.

So these two hours must be multiplied by five days at school.

"I will make students fall in love with learning and develop good study habits in these two hours.

Knowing this, he began to hone his teaching content, so that children could gain something and stimulate their interest in learning.

After the story is finished, it is clear to everyone.

In 2003, I studied and thought about studying.

Zhang Bangxin is good at multiplication not only in education, but also in enterprise development.

Zhang Bangxin, founder of Good Future

In the face of the arrival of the Internet era, early parents answered questions for parents and children online, attracting many fans. And get the exact advice from parents to the enterprise, constantly polish their own products, and form a golden closed loop of product-feedback 3354 to improve products.

At the same time, Zhang Bangxin put forward the mechanism of "full refund", which pushed the education of teachers to the limit.

The school was founded on 20 10, and the online school was officially launched, and a number of "network celebrity teachers" were trained.

In the same year, Scholar's Heart was listed on NYSE, becoming the first primary and secondary education institution in China to be listed in the United States.

"Promote education progress with science and technology.

"This is Zhang Bangxin's corporate mission.

In just seven years, Zhang Bangxin, born in the 1980s, has become a leader in China's education and training industry on an equal footing with New Oriental Big Brother.

Three years after listing, it was renamed as "Bright Future" and continued to lead the industry in the field of science and technology.

The once dominant "predecessor" giant education is still struggling on the edge of listing.

In 2009, the backbone employees of Giant Education, including Xu Yicheng and Li Chuan, started their own businesses and founded Gaosi Education.

There used to be a great fear of taking Excellence in mathematics as a single breakthrough.

A few years later, Gauss launched an online education product that loves learning, advocated the OMO (Online Convergence Online) learning method, and set his sights on the B-end market.

The founder of Gaosi Education wants value.

Good future, New Oriental, and even Gaosi have caught the express train of online education. Although giant education has also laid out online education, it lags behind the rhythm and is constantly overtaken by latecomers.

With the rapid development of product iteration promoted by science and technology, the market competition is becoming more and more fierce. Some private education enterprises are unsustainable and are in danger of tumbling in the abyss.

The upsurge of private education spawned by the Internet around 20 13 years ago, the era of mobile Internet came, the online education field was optimistic, and capital poured in.

Online education companies such as VIPKID, heads and crazy teachers began to appear in front of people.

"The improvement of people's awareness of online education has opened up a new situation, and the market size of the entire online education has turned dozens of times compared with more than a decade ago.

"Online education expert Lu Senlin said.

Under the upsurge of online education, VIPKID has become a dark horse in the field of education.

At the beginning of the establishment of 20 13, it was invested by Angel Wheel, an innovative factory.

In the next few years, VIPKID received more than 2 billion financing from Sequoia Capital, Jingwei China and Tencent.

Mi Wen Juan, who led VIPKID to victory, has a legendary background.

She dropped out of high school and studied English with her uncle. 10 years, she founded ABC English, the leader of children's English in Beijing.

After that, she left ABC, which had been operating for 10, and founded VIPKID.

With the support of capital, VIPKID completed the sales of ABC English 10 in only two years.

Mi Wenjun, founder of VIPKID

The "dividend" of online education will promote more people to enter education courses, and Internet giants such as Tencent, Ali and Baidu are also in the field of education.

At the same time, with the enrichment of material life, people's demand for education is getting higher and higher.

In addition to the traditional K 12, art and other educational fields, children's programming, quality education, thinking training, vocational education, experience sharing and many other emerging fields have also begun to "let a hundred flowers blossom".

For a time, private education enterprises have mushroomed and appeared in every corner of the city.

Under the upsurge of running a school, some educators began to jump out of the existing mindset and saw the opportunity to serve B-end education.

Educational brands such as New Oriental and Good Future have also begun to lay out B-side business, and Gaosi Teaching has turned to B-side business in an all-round way.

In 20 14, Liu Chunhui and two partners founded Longpei Education Group to provide support and services for primary and secondary education institutions in China.

In just three years, Longpei Education Group has rapidly developed into an enterprise with three to several thousand people, with income exceeding 300 million yuan.

In 20 16, the knowledge payment platform led by acquisition began to appear.

In the private education industry, there are endless knowledge sharing platforms perpendicular to the education field, such as educator community and President Tengyue Online, which fully support private educators to start their own businesses through materials, courses, props and answers.

The educator community has received 20 million angel round investment from Longpei Education Group since its establishment.

Jumping out of the crowded C-end track, some educational entrepreneurs saw new hope in the B-end market segment.

Liu Chunhui, founder of Langpei Education Group

Under the transformation, the future of private education is still bright. 20 18, the private education industry ushered in "the most severe rectification in history".

In fact, after entering the new century, the legal construction of private education is in the process of continuous improvement, and the standardization of teaching and training industry is a long "tough battle".

2065438+July 2009, online education was also included in the rectification category.

With the continuous implementation of rectification and standardization, the whole private education industry is expected to have a purer development environment.

Of course, in the rapid changes of the industry, many enterprises have been eliminated, among which the former education giants have been abruptly withdrawn.

20 18 Generation "Hero" Giant Education was acquired by fine steel Education and came from behind. The end of the hero has caused a sensation in the private education industry for a period of time.

Crazy teacher declared bankruptcy after completing a loan of165438+55 million yuan, and the madness was gone forever.

It is worth mentioning that people who once studied O2O with crazy teachers transformed in time and successfully listed on the NYSE this year.

In the change of the industry, only by adjusting the strategic direction reasonably can we break through in the fierce market environment.

At present, the 5G era is coming, and the development of artificial intelligence is likely to subvert the future of the education industry.

Private education is facing a broader world.

After the founding of New China, private education has gone through a magnificent 70 years.

It follows the times and creates them.

From silence to resurrection, the first public school teacher who "dares to eat crabs" cultivated the budding of private education.

From birth to prosperity, a group of outstanding and enterprising educational entrepreneurs have promoted the development of private education.

From online to offline, the development of science and technology is expected to break through people's thinking on traditional education and realize educational equity.

From barbaric growth to normative change, with the popularization of 5G and artificial intelligence, private education still has a broad imagination.

The 70 years of private education is also the 70 years of rapid social and economic development in China. However, whether people are rich or poor, education always seems to be the main theme of an era.

In the past, private education, as a supplement to public education, has always existed in people's minds, but now when it comes to private education, many people's schools are surrounded by small advertisements such as cram schools and telephone poles.

Many people ignore the contribution of private education.

Although they have suffered setbacks in cultural classes, children who are gifted in other aspects have been recognized in the soil of private education.

Educators who have unique educational ideas but are bound by the public school system are pursuing their ideals in the world of private education.

Ordinary people who are still eager to improve themselves after leaving school are constantly improving in the cultivation of private education.

According to statistics, in 20 18, there were about 17.76 private education schools in China, which trained17,797,500 people.

After decades of development, private education has become an indispensable part of China's education system.

If public education represents the foundation of education, then more free and innovative private education indicates the future of education.

In the next 70 years, with the joint efforts of public education and private education, the Chinese dream and educational dream are getting closer and closer to us.

Part of the data source of the article:

1, China Pedagogy Magazine article "The Development Course and Prospect of Private Education in China in the Past 40 Years of Reform and Opening-up" (Author: Que Mingkun, Wang Hua, Wang Huiying).

2. "Journal of Hunan Institute of Socialism" article "Contributions, Problems and Development Suggestions of Private Training Education" (Author: Lei Fang).

3. The development and changes of private education in China in the 40 years of reform and opening up (Author: Hu Wei).

4, "the first 1 student of learning and thinking-revealing the origin of learning and thinking" (Author: educational technology for a better future).

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