Traditional Culture Encyclopedia - Traditional virtues - Responsibilities of e-commerce operation supervisor
Responsibilities of e-commerce operation supervisor
In life, the frequency of job responsibilities is gradually increasing. Job responsibilities refer to the specific work content, the responsibilities of workers, reaching the standards required by superiors and completing the tasks entrusted by superiors. You have no idea when you draw up your job responsibilities? The following is the job responsibilities of the e-commerce operation supervisor I have compiled for you, hoping to help you.
Responsibilities of e-commerce operation supervisor 1 responsibilities:
1, responsible for the overall planning, brand building and daily operation management of the company's e-commerce platform stores;
2. Set sales targets, be good at decomposing targets, control daily management with reports, and achieve performance targets;
3, combined with the market environment and their own conditions, formulate annual and monthly marketing plans;
4. Organize and plan the promotion activities of stores on each platform, complete the preparation, planning, execution, after-effect evaluation and marketing planning of related products, give feasible marketing plans, and coordinate the communication and convergence of key issues before, during and after the activities;
5. Coordinate the cooperation between departments: according to the plan requirements, follow up and coordinate the working relationship with the visual arts, operation, customer service and other departments of the company, optimize business processes, improve the efficiency of operation and sales, and ensure the achievement of sales performance; Experience in e-commerce operation of health and fitness products is preferred.
Job requirements:
1, college degree or above, aged 25-40;
More than 2.3 years experience in Tmall/Taobao/JD.COM operation. COM with experience in operation and management within TOP 10 category is preferred;
3. Familiar with the operation and profit model of e-commerce and online stores, proficient in online store marketing rules, familiar with e-commerce platform rules, skilled in applying various marketing tools and promotion methods, and familiar with SEO technology;
4. Have a strong sense of responsibility and dedication, positive attitude, cheerful personality, good communication skills and teamwork spirit;
5. Strong execution, overall planning ability and organizational ability, and good at organizing and coordinating relevant information.
E-commerce operation supervisor responsibilities Part II Responsibilities:
According to the company's development strategic objectives, be responsible for the operation of the company's e-commerce sector (Pinduoduo, JD.COM, etc.). ), and formulate e-commerce operation strategy and operation plan;
Responsible for store operation planning and management, planning and organizing various marketing activities;
Shop operation and promotion: daily maintenance of shops, putting goods on shelves, shop promotion, product optimization and other operations;
Data statistics and analysis: activity data statistics, activity planning and effect analysis; Statistics and analysis of competing products data;
Activity planning and implementation: plan store promotion activities, implement and cooperate with related marketing activities;
Collect market and industry information and provide effective solutions.
Requirements:
College degree or above, engaged in e-commerce in Taobao, JD.COM, Pinduoduo and other platforms, familiar with the basic professional knowledge of e-commerce operation;
/kloc-more than 0/year working experience, with certain e-commerce platform operating resources, customer resources and media resources is preferred;
Familiar with the operation and overall implementation process of Pinduoduo, Tmall, JD.COM and other platforms, including demand analysis and product release, in-depth understanding of user needs;
Strong logical thinking and data analysis skills, have the ability to analyze and solve shop data problems;
Good understanding, communication and expression skills, good at thinking; Meticulous, rigorous, strong execution and problem-solving ability.
Responsibilities of e-commerce operation supervisor 3 1. Familiar with the operating environment and trading rules of the company's online trading platform, responsible for the promotion of online stores;
2. Familiar with online store operation, various marketing tools, and proficient in network promotion;
3. Proficient in soft text, link exchange, email promotion, SNS promotion, forum promotion and other promotion methods;
4. Track the operating rules, market environment and competitors of the online shop platform, and coordinate and adjust the online shop operation in time;
5. Monitor and be responsible for the operation level of online stores, and help to formulate standard operating procedures and follow up;
6. Assist the online shop to sort out, go online and maintain the product description information;
7. Responsible for coordinating the cooperation and daily management of internal departments to achieve high-quality customer service and business performance;
8. Responsible for external partners and project coordination of the Operation Department;
9. Communicate with personnel of all departments and be fully responsible for the performance appraisal of the whole team.
Responsibilities of e-commerce operation supervisor Article 4 Responsibilities:
1, responsible for the overall planning, establishment, marketing and promotion of Tmall stores;
2. Responsible for all kinds of promotion and marketing planning of Tmall stores to realize diversification, content and branding of commodity promotion business;
3. Fully responsible for store operation management and personnel organization structure;
4. Make professional data analysis on the IP, PV, sales volume, bounce rate, geographical distribution and conversion rate of the store, and collect, evaluate and analyze the data of competitors' websites at ordinary times;
5. Be responsible for product analysis (commodity pricing, determination of main products and analysis of sales situation), product sales (putting goods on shelves, selling goods and cooperating with promotion), product promotion (planning activity plan, implementing promotion activities and assisting in promotion), product editing, product summary and filing of Tmall stores;
6, according to the company's inventory situation to carry out various promotional activities, digest inventory;
7. Be fully responsible for the daily operation of Tmall Mall online store.
Qualifications:
1, college degree or above is preferred, major in e-commerce or international trade is preferred;
2. Strong data analysis and statistical ability, good market research ability and research ability;
3. Be flexible, obey the arrangement and have a certain understanding of the cross-border e-commerce industry;
4. Experience in operating projects independently is preferred.
Responsibilities of e-commerce operation supervisor Article 5 Responsibilities:
1, responsible for the daily operation of platforms such as Tmall, and making operation budget and product planning; Organize and guide the team to carry out online sales and complete sales tasks;
2. Adjust clean out treasure to train, Drilling Exhibition and taobao guest, submit official activities, and coordinate and maintain the relationship between them;
3, good at consumer insight research, accurate marketing and activity planning for customer purchase process and consumer psychology;
4. Proficient in Taobao search rules and optimize product search ranking, traffic optimization and conversion rate;
5. Regularly track and evaluate the promotion effect, submit the analysis report of the promotion effect, put forward the marketing improvement measures in time, and effectively control the promotion cost;
6. Cooperate with the higher-level registered product linking activities, implement marketing strategies and promote CRM operation;
7. Other work arranged by the Chief Operating Officer.
Qualifications:
1, college degree or above;
2. More than 2 years experience in brand Taobao store operation;
3. Have practical experience in Taobao training, Taobao and drilling exhibition, and be familiar with Taobao marketing tools;
4. Be familiar with Taobao's internal promotion methods, enhance its activity, master Taobao's marketing rules, and optimize the promotion of shops and commodity information;
5. Team spirit, strong communication and expression skills, high sense of responsibility, strong pressure resistance and strong execution; (There must be a case description in the interview)
6. Those who have experience in retail brands such as clothing and accessories are preferred, and those who have good e-commerce contacts (focusing on the cooperation and docking between the core of Taobao platform and major e-commerce websites), e-commerce resources and successful e-commerce operations are preferred.
Responsibilities of e-commerce operation supervisor Article 6 Responsibilities:
1. Be responsible for the operation and promotion of the company's APP or products, be familiar with the advertising of Internet channels and media resources, accurately launch and promote, and achieve business objectives such as download volume, registration volume, activity and transaction volume;
2. Familiar with app application market maintenance and ASO optimization;
3. Responsible for the planning and implementation of marketing activities, and have unique opinions on e-commerce and Internet financial products;
4. Responsible for data monitoring and feedback tracking of promotion channels and marketing activities, analyzing promotion data, monitoring channels, adjusting promotion strategies in time, and effectively controlling customer acquisition costs;
5. Responsible for developing and maintaining marketing cooperation and relationships with major application stores, popular applications, browsers, mobile phone manufacturers and media resources, and obtaining high-quality promotion resources.
Requirements:
1, bachelor degree or above, major in finance, marketing, e-commerce, software engineering and other related fields is preferred, experience in operating large-scale e-commerce or Internet finance users is preferred, and experience and resources in Internet advertising are preferred; Product manager experience is preferred; Team management experience is preferred; Previous successful promotion cases are preferred;
2. Be familiar with the account management and optimization of mainstream manufacturers and third-party stores, and be able to dig deep into store resources, including but not limited to launching and activities;
3. Be familiar with the advertising and optimization strategy of mainstream information flow, and be able to adjust the advertising strategy according to the budget to improve ROI;;
4. Be familiar with the user operation mode of e-commerce platform and Internet financial products, and plan the market activities of APP launch and business promotion based on user portraits;
5, sensitive to data, with good analytical judgment ability, and can quickly adjust the delivery strategy according to the effect;
6. Good image, strong communication and execution skills, able to work under pressure, strong team spirit, good at actively trying to solve problems around KPI and achieve goals.
Responsibilities of e-commerce operation supervisor 7 Responsibilities:
1, responsible for the operation and management of the company's Tmall store, fully responsible for the daily management and operation of the store, improving the click-through rate, page views and conversion rate of the store and achieving the target sales;
2. Participate in and formulate the overall operation plan, including promotion plan, promotion plan, customer relationship management, etc. , improve store traffic and conversion rate.
3. Responsible for making activities and new product promotion plans, participating in various operational activities of Taobao Mall, and effectively increasing the number of visits to stores and products; And organize the implementation and effect evaluation;
4. Make monthly sales tasks and service level improvement targets, and make monthly store promotion budget; Continuously optimize the return on investment; Promote the store by operating the promotion tools inside and outside Amoy;
5, responsible for daily store data monitoring and accurate analysis, and constantly optimize;
6. Responsible for the promotion of effect advertisements such as through train and taobao guest;
7. Responsible for daily operation management, improve the payment rate of the day, summarize and analyze, and improve the customer service level.
Qualifications:
1 or above, 3 years working experience in tmall store, 1 or above management experience, and working experience in tens of millions of brand flagship stores and franchise stores is preferred;
2. Familiar with Taobao platform, Tmall rules and operating procedures, with practical experience in promotion tools such as clean out treasure to train, taobao guest and diamond booth, and able to independently plan and organize the implementation of store promotion activities;
3. Master the ability of store data analysis and industry data analysis;
4. Strong innovation and market analysis, marketing and promotion capabilities, as well as the ability to analyze and solve problems;
5. Make monthly sales tasks and service level improvement targets, and make monthly store promotion budget;
6. Have certain team management experience, which can fully mobilize the enthusiasm and creativity of employees and improve efficiency.
Job responsibilities of e-commerce operation supervisor Article 8 Job responsibilities
1, assist the superior leaders to make the annual sales target plan, and decompose the target according to the actual situation;
2. Ensure that the monthly sales reach the guaranteed target, strive for the basic target and sprint to challenge the target;
3, from the reality, arrange the work tasks and contents of each group and each store;
4. Communicate substantively with the employees of this group, analyze and communicate the existing problems, and help the employees of this group solve the problems encountered in their work;
5. Summarize the daily, weekly and monthly work and report to the manager;
6, urge this group of personnel to complete the work objectives, encourage and guide at any time;
7, check the work completion of this group of personnel, finally give rewards and punishments, and submit it to the manager for review;
8. Do a good job in communication with superiors, formulate brand network marketing plans, publicity and promotion plans, and implement them.
qualified
1, familiar with e-commerce marketing promotion;
2. More than 3 years experience in mall management and large-scale activities;
3. There are activities resources such as in-station, out-of-station, and group purchase. Resources with drainage methods;
4. Be familiar with all kinds of network promotion methods and be able to promote products in a timely and effective manner;
5. Have a unique insight into the market.
Responsibilities of e-commerce operation supervisor 9 1. Cooperate with the manager to be responsible for the overall operation and management of the online store, plan the promotion plan of the store and products, and organize marketing work such as product sales, document preparation, delivery and after-sales;
2. Daily monitoring data: marketing data, transaction data, customer management, optimizing the ranking of stores and commodities;
3. Coordinate team members, supervise the work of customer service and artists, promote store marketing activities, and maintain the normal operation of online stores;
4. Responsible for implementing marketing activities related to cooperation and planning store promotion activities;
5. Assist the manager to make the sales plan and lead and manage the team members to achieve the sales performance target;
6. Make plans and schemes for online shop promotion, and cooperate with team members to complete them.
Responsibilities of e-commerce operation supervisor 10 responsibilities:
1, familiar with the operation means of major platforms, good e-commerce resources, and fully responsible for the management, operation and development of e-commerce channels;
2. Coordinate team members, follow up the work of customer service and artists, promote store marketing activities, and ensure the normal operation of the store;
3. Be responsible for formulating and implementing the promotion and development plans of the marketing channels of the company's major platforms, communicating the activity resources with the platforms, planning the marketing activities and making the activity execution plan, analyzing the activity data and following up the activity effect;
4. Responsible for sales performance, formulate detailed operation and promotion plans according to monthly sales targets, be responsible for various operational data indicators of stores, and put forward optimization suggestions and promotion;
5. Other work assigned by superiors.
Requirements:
1, bachelor degree or above, major in marketing and e-commerce is preferred;
2. Familiar with the operating distance and rules of e-commerce, and have experience in successfully operating e-commerce platforms, such as Taobao, Tmall Supermarket, Vipshop, JD.COM Mall, Daily Fresh or various online platforms for warehousing; Have the idea of creating explosions, and experience in independently creating explosions in shops is preferred;
More than 3.3 years experience in e-commerce, and experience in successful e-commerce and website operation channels in food industry, clothing or large enterprise websites;
4. Have a keen sense of market smell, be able to gain insight into consumer psychology, have strong planning and communication skills, and have certain data analysis skills and writing skills;
5. Have a strong sense of responsibility and initiative;
6. Skillfully use various channel marketing tools (through train/Taobao/diamond booth, etc.). );
7. Conduct professional data analysis on UV, sales volume, bounce rate, geographical distribution and conversion rate of Taobao stores, and collect, evaluate and analyze the data of competitors' websites.
Responsibilities of e-commerce operation supervisor 1 1 Responsibilities:
1. Develop store development strategy, sales and promotion plan, and be good at resource integration to achieve sales targets;
2. Responsible for managing the planning of shop pages, online activities and special topics, online promotion of ideas and optimization of effects;
3. Familiar with propaganda tools, good at summing up experience and making decisions for achieving sales performance;
4. Other related operations.
Requirements:
1. College degree or above, major in e-commerce and marketing is preferred;
2. More than 3 years of experience in e-commerce operation and platform operation management, and maternal and child experience is preferred;
3. Successful network operation and e-commerce case optimization;
4. Be able to independently formulate appropriate promotion plans and programs according to market conditions and online store operations;
5. Familiar with the application of backstage tools and the use of promotional tools in JD.COM/Tmall/Taobao stores;
6. Have good written language skills and be proficient in using office software;
7. Be good at network marketing; Logical thinking is clear and organized, independent thinking and innovative ability, attention to detail and implementation.
Responsibilities of e-commerce operation supervisor 12 Responsibilities:
1, responsible for the collection, analysis, collation and feedback of customer requirements, cultivating customer demand management awareness and establishing demand management capabilities;
2. Responsible for the daily operation of the project, improve the traffic and search ranking at Taobao and JD.COM stations, and cooperate with the project team to improve the store traffic and store conversion rate;
3. With the project task as the goal, cooperate with the project team to formulate and implement the marketing promotion plan;
4. Responsible for the customer service management of JD.COM and Taobao stores.
Qualifications:
1, more than 2 years experience as an e-commerce operation supervisor of shopping websites such as Taobao, Tmall, JD.COM, etc., and independent operation experience of not less than a single sku;
2. Familiar with the operating environment, trading rules and promotion of e-commerce platform;
3. Have keen insight and the ability to dig, explore and analyze customer needs;
4. Strong leadership, communication and judgment skills, and teamwork spirit;
5. Strong logic, strong learning ability and strong sense of responsibility.
Responsibilities of e-commerce operation supervisor 13 responsibilities:
1, responsible for the online store operation and team management of the company (both in JD.COM and Taobao);
2. According to the annual performance target (sales) set by the company, formulate quarterly and monthly business plans to comprehensively promote the achievement of performance targets;
3, responsible for product data analysis, counseling team members to complete product selection, build and maintain explosions;
4. Team training and daily management.
Job requirements:
1, college degree or above, major in e-commerce is preferred;
More than 2.3 years operation experience and more than 2 years team management experience;
3. Good analytical skills, including sales data, pictures, product selling points, cost and pricing, product functions and styles, sales speed and inventory control;
4. Be good at mining and using big data tools.
Responsibilities of e-commerce operation supervisor 14 responsibilities:
1, responsible for the overall operation of the store, including the overall planning, decoration, marketing, promotion and customer relationship management of the online store;
2. Familiar with propaganda tools and special promotion methods such as through train, taobao guest, drilling exhibition, Beijing-ZhunTong promotion, and good at summing up experience;
3. Familiar with official event registration, snapping up/piling up, etc. ;
4. Analyze the data of products, sales and markets, and make performance reports regularly.
Requirements:
1, familiar with network promotion channels and operation modes;
2. Strong innovation and market analysis, marketing and operation capabilities, strong logical thinking, research and data analysis capabilities;
3. Good language skills and training ability, proactive, good at communication, strong sense of responsibility and execution.
Responsibilities of e-commerce operation supervisor 15 responsibilities
1, responsible for the marketing, promotion, customer relationship management and other store operations of Tmall Online Store and Vipshop;
2. Ensure the normal operation of online stores and optimize the ranking of stores and commodities;
3. Be responsible for the store promotion of Tmall Mall, improve the click-through rate and page views of the store, and achieve the store sales target;
4, daily monitoring of marketing data, transaction data, commodity management, customer management, timely put forward marketing improvement measures, give a feasible improvement plan;
5. Regularly plan online store activities, enhance store reputation, gather traffic and popularity, and form sales.
Post requirements
1, college degree or above, major is not limited;
At least 2.2 years experience in the operation of Tmall, Vipshop and JD.COM stores, familiar with the operation process of Tmall and Vipshop platforms, and experience in clothing, shoes and packaging is preferred;
3, proficient in Tmall, Vipshop and other transaction promotion processes, various marketing tools in shopping malls, and experience in organizing and planning product promotion activities;
4. I like specialized research, have good data analysis ability, and are good at market analysis and marketing promotion;
5. Have strong planning and innovation ability, pay attention to teamwork, and have a sense of responsibility for work.
Responsibilities of e-commerce operation supervisor 16 responsibilities:
1, responsible for the overall planning, daily maintenance and operation management of the store;
2. According to the store operation indicators, formulate the operation plan and implement the indicators;
3. Analyze and grasp customer needs, and optimize and adjust products and stores in a targeted manner;
4. Formulate and implement the promotion plan, evaluate the promotion effect, and analyze the data such as the number of visits and the conversion rate;
5. Adjust the operation direction in time according to the completion of the sales target, and make a response plan;
6. Responsible for reporting, reviewing and tracking activities, as well as evaluating and analyzing the effects of activities.
Requirements:
1, familiar with the operation and promotion of e-commerce such as Taobao and JD.COM;
2. Enthusiastic and responsible, good at thinking and communication, strong in execution, good in service awareness, innovative and resistant to pressure;
3. Familiar with various promotion tools and marketing, operation and management rules;
4. I like to know all kinds of information online and get used to online shopping methods and classifications.
Responsibilities of e-commerce operation supervisor 17 1. Formulate and implement the company's sales target and implementation plan.
2. Control operating costs and improve sales profits.
3. Familiar with and master the operating characteristics and trading rules of e-commerce platform.
4. Familiar with store operation, backstage operation and various marketing promotion tools.
5. Learn from competitors and make differentiated marketing adjustments to the store.
6. Evaluate and analyze the operation of the store, and adjust the marketing strategy and promotion rhythm in time.
7. Assist the copywriter to sort out the product description information (especially the main payment) and put it on the shelves.
8, reasonable work deployment, check and supervise the progress and quality of the team finishing work.
9, according to the company's performance system and combined with the actual situation of shopping malls, formulate monthly team performance appraisal goals.
10, responsible for coordinating the work between departments and following up key points in time.
1 1. Conduct regular team training and exchange discussions in the form of brainstorming.
12, care about team members, interact more, and enhance team cohesion and combat effectiveness.
13, summarize regularly, sort out ideas and grasp the main points of store operation.
14. Be good at analyzing data, find problems from phased data, and organize team adjustment in time.
15, quasi-success = reasonable scheme+reliable implementation.
Responsibilities of e-commerce operation supervisor: 18 1. Responsible for the overall operation and management of national e-commerce platforms (Tmall and JD.COM). COM)。
2. Make annual and monthly sales plans and implement them, and control the platform cost and sales efforts.
3. Accurately analyze the data of the sales platform, operate the store in data, plan and formulate the product promotion plan and the package plan of product-related sales, and optimize and adjust the operation plan in time.
4. Plan the product array mode of Tmall platform.
Responsibilities of e-commerce operation supervisor 19 1. Cooperate with the manager to be responsible for the overall operation and management of the online store, plan the promotion plan of the store and products, and organize marketing work such as product sales, document preparation, delivery and after-sales;
2. Daily monitoring data: marketing data, transaction data, customer management, optimizing the ranking of stores and commodities;
3. Coordinate team members, supervise the work of customer service and artists, promote store marketing activities, and maintain the normal operation of online stores;
4. Responsible for implementing marketing activities related to cooperation and planning store promotion activities;
5. Assist the manager to make the sales plan and lead and manage the team members to achieve the sales performance target;
6. Make plans and schemes for online shop promotion, and cooperate with team members to complete them.
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